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Work Background
KrollHead of Global Brand
Oct. 2021 - Sep. 2024New York, New York, United StatesOrchestrated a global rebrand from the legacy Duff & Phelps brand to Kroll in 2022, across eight business units in 36 countries, tailoring the complex offerings of a multi-national organization to suit specific client needs. • Exceeded marketing-attributed revenue goal by 160% in FY'23; maintained firm's revenue growth goal of 5% FY'22 and FY'23 during rebrand
• Created high-volume live events team that delivered 200+ client activations FY'23, resulting in a 400% ROI
HomeFront HealthChief Marketing Officer
Jul. 2020 - Aug. 2021San Antonio, Texas, United StatesCreated, developed and launched the healthcare startup brand, HomeFront Health, by implementing a technology-driven, digital-first approach across web, social, email and CRM. • Created tangible equity from original brand vision that fast-tracked sale of HomeFront Health to Hoy Health in 2021
Robbins Research InternationalHead Of Marketing
May. 2015 - Jul. 2020San Diego, California, United StatesThrough experiential marketing and digital transformation, I supported Tony Robbins in becoming a globally-recognized thought leader and influencer. • Recognized for doubling total revenue in five years from $75M to $150M, attributed to sold-out events of up to 15,000 attendees
• Exceeded social media followers growth goal from 3M to 20M with more than 1B impressions served across all platforms FY’19
• Surpassed fundraising goal for 100 Million Meals Challenge campaign for five consecutive years in partnership with Feeding America
DaltonLewisBrand Strategy Director/Founder
Dec. 2008 - May. 2015San Diego, California, United StatesDeveloped or refreshed brands and then strategically took them to market. Specialized in retail strategies for clients like Petco and AutoZone. • Created an original retail concept store, Unleashed by Petco, designing the flagship experience, overall floor plan, custom displays, signage and visual merchandising guidelines. • Exceeded projected revenue goal; generating more revenue per square foot than any of the existing 1,500 Petco locations
• Rolled out concept to 125 urban stores nationwide, making Unleashed by Petco the fifth largest pet supplies retailer in North America
Accenture SongBrand Marketing Strategist
Jan. 2005 - Dec. 2008San Diego, California, United StatesFormerly Wirestone (acquired by Accenture in 2017), developed brand strategies (ie. naming, taglines, brand attributes, positioning, value propositions, visual identities) and strategic marketing solutions for a variety of clients (ie. Nike, Oakley, Motorola, Charlotte Russe, Apple).
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