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Work Background
Penny Sadler Writing StudioFreelance Writer, Content Marketing Writer
Jan. 2022Dallas, Texas, United StatesWriting, editing, research, photography, ghost writing, interviewing, SEO, social media content creation, website consulting
TroverContent Writer
Feb. 2020 - Mar. 2020Dallas-Fort Worth MetroplexContent creation for a new travel platform that allows the consumer to create and save custom itineraries. Focus was on #wine and food in the Dallas area.
GoogleContent Writer
Nov. 2018 - May. 2019TouringbirdContributing Writer at Google's newly launched Touring Bird, a web-based travel app from Google’s Area 120. I wrote unique location specific travel tips for Dallas, San Antonio and Monterey Bay, CA. All of the photography is my own as well. Unfortunately, this project was absorbed by Google Travel so the content is no longer available.
Adventures of a Carry-onContent Writer, Photographer, Digital Marketing, SEO
Jul. 2018Dallas/Fort Worth AreaAdventures of a Carry-on is my online portfolio, showcasing my writing and original photographs. I also handle the SEO and social media management of the site. In addition, I write regularly for several other websites about wine, food and travel, including reviews of hotels, tours, restaurants, wineries and vineyards.
Vincent Arroyo WineryHospitality and Marketing
Oct. 2017 - Mar. 2018Calistoga, CaliforniaAs social media and marketing coordinator at Vincent Arroyo Winery I managed all aspects of the online presence of the winery in cooperation with the owners. I audited the website and helped facilitate a more efficient and visually compelling site for the winery. I created and grew social media accounts, established a monthly e-newsletter, created a photography data base. Additionally, I worked with the tasting room staff to maximize the data base, assist with sales and tastings, and customer outreach. Invitations to the press and blogger outreach was also part of the marketing plan.
Penny SadlerDigital content creator and educator - wine and travel
Jan. 2014Dallas/Fort Worth AreaI wear many hats! I create compelling content that drives results. Content consulting, SEO and social media marketing support are part of the package. Topics of expertise include but not limited to: lifestyle travel, solo travel, women's travel food and wine, wine tourism, wellness travel, adventures for boomers, cosmetics and beauty, culture and heritage travel. I am also available as a speaker on these topics.
Adventures of a Carry-onWine and Travel Specialist, Speaker and Educator
Jan. 2013USAI am available to host your small group tasting events and lead wine country excursions. Guided tastings and pairing Wine tasting etiquette Excursions
Consultations References available on request.
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