Arizona State Parks and TrailsExecutive Director/CEO
May. 2012 - Apr. 2016Phoenix, Arizona Area• Worked closely with organizational leadership and the board of directors to strategically affect operational direction and ensure the success of a large-scale outdoor recreation operation • Received the prestigious "Best Managed State Park System in America" award from the National Recreation and Park Association • Oversaw all aspects of facilities management, budgeting, marketing, and business development for 29 parks with an $81M annual budget and over 300 FTEs, demonstrating expert-level knowledge of park management and operations • Successfully increased revenue by 17%, 19%, and 22% YoY, implementing innovative strategies to boost sales and drive growth • Achieved 25%+ increase in annual park attendance, directly resulting in agency record revenues and attendance due to the implementation of streamlined operational procedures and business-focused admission fees to enter the parks • Led the development and implementation of strategic and operational goals, marketing, public outreach, and grant awards, ensuring that all park operations were aligned with the overarching vision and mission of the organization • Prioritized training and safety for all park operations, improved employee morale through team building and SMART goals, creating a culture of excellence and commitment to the well-being of staff and visitors alike