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Work Background
MIXD.techCo-Founder/CEO
Jan. 2021Venice, California, United StatesMIXD is the next generation music format with a network built on blockchain technology. MIXD is limited-edition, tokenized, cassettes and vinyl records that uniquely creates a personal mobile connection between the artist and the fan; one with ongoing opportunities for exclusive content, music, merch and concerts. #bitcoin
LoudSpeaker AgencyChief Change-Maker / Owner
Apr. 2013Santa Monica, CAStrategic media consulting in all aspects of marketing and promotion. Aligning marketing and brand strategy with overarching business objectives. We combine hard metrics with creative magic to build a customer-focused brand strategy that goes far beyond cosmetic brand communications.
Boston ScientificCreative Marketing Director
Dec. 2011 - Aug. 2013Valencia, CAMarketing communications strategy and development, brand development, selling-buying processes, messaging and copy development, market research, consumer driven advocacy. MarComm Product Launch: - Increased MarComm quality/output 3x over through improved systems and vendor management - Developed Patient Engagement CRM to improve sales i.e. patient trial and trial to implant adoption - Championed strategic plan and tactical execution of “new media” campaign using video, social media and forum platforms Strategic Brand / Communication Development: - Managed agency relationship and key competencies in both brand development and brand communication strategies credited with clarifying position in market and significantly advancing patient/caregiver messaging Budget Management: - Managed 3M departmental budgeting/forecasting. Stretched budget dollars by 22% through improved utilization of internal resources vs. agency SOW
NudgeRxDirector / Start-Up partner
Aug. 2009 - Apr. 2011Creative Director in charge of patient engagement and treatment. NudgeRx is a healthcare technology and services company focused on reducing hospital readmission rates by “filling the gaps” in patient care that currently exists between hospital discharge and doctor’s office follow-up appointments through online assessment, triage, and motivational interactions.
Catasys Inc.Director, Marketing
Oct. 2005 - Apr. 2009Hythiam is a multi-channel healthcare services management company providing addiction treatment protocols and practice management services for Private Practitioners, MCO’s and Hospitals worldwide. • Management of business/marketing strategies for multi-channel healthcare services management company; providing addiction treatment protocols and practice management services for Private Practitioners, MCO’s and Hospitals.
Medtronic, Inc.Global Market Manager
Feb. 2002 - Sep. 2005A Fortune 500 global leader in medical devices, specializing in diabetes through insulin pump therapy and continuous glucose monitoring systems. Responsible for overall eBusiness strategy, development and execution of a broad array of integrated marketing programs including, outreach and engagement, awareness and education as well as CRM initiatives.
ImagisticDirector, Business Development
Feb. 2001 - Feb. 2002Venice, CaliforniaAn integrated marketing and professional services company, ranked 4th fastest growing private tech company 2001 by the LA Business Journal, specializing in fully integrated marketing campaigns and communication strategies.
Solien TechnologyManager, New Business
Mar. 2000 - Feb. 2001
DensoMarketing Manager
Sep. 1996 - Mar. 2000
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