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Network Power<100 people
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Startup Founder
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Marketing
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Business Owner
Geos
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United Kingdom
Work Background
Kilgore Economic Development CorporationMarketing and Development Director
Oct. 2024Kilgore, Texas, United States
Kilgore Economic Development CorporationMarketing and Business Development Lead
May. 2024 - Oct. 2024Kilgore, Texas, United States
Quantum ConnectionsMarketing Consultant
Jan. 2024 - May. 2024Dallas, Texas, United StatesSpearheaded content development for a small startup funded by the Hunt-Hendrix family office. Hired to help transition the brand from solely business-to-consumer to include a business-to-business model. Specifically, tasked with launching a new website to support rebranding and demand generation. • Built a new marketing strategy for the website, assessed internal needs, and developed goals, content strategy, and conversion paths. Elevated site selling and lead generation functionality. • Partnered with a design firm and web developer to build the new website, gathered existing content, press releases, and sales collateral, and served as copywriter and editor, evolving the company voice to align with the new brand. • Delivered the first two sections of the website, completing Phase 1 of the marketing initiative ahead of schedule by focusing on research, search engine optimization (SEO), and storytelling.
Ag Resource ManagementVice President of Marketing
Jan. 2022 - Dec. 2023Fort Worth, Texas, United StatesRecruited to this specialty finance company that offers financial and risk management solutions to producers and agribusinesses. Undertook responsibility for repositioning the brand and upgrading the department to include functions beyond sales support, such as lead generation and brand awareness through advertising and earned media. • Conducted market research to develop target audience, drive strategy and ensure effective tactics. • Conducted SWOT analysis of 25 branch offices in 18 states to align with sales needs. • Repositioned brand to support launch of new products to new markets. • Reengineered marketing and early sales funnel processes by earmarking monthly digital marketing spend for more effective targeted campaigns, working with sales leadership to define lead generation processes and qualification criteria. • Formed a new team including marketing analytics and inside sales, hired an external call center, and sourced both an advertising firm and a public relations agency. • Delivered a 5% improvement in brand awareness within nine months of the new advertising campaign launch. • Exceeded integrated campaign reach goals through attribution modeling and analysis that drove campaign enhancements. • Increased annual lead generation by 367%. Growth required hiring an inside sales director. • Supported the 25 branch locations across 18 states by building scalable marketing processes and infrastructure (HubSpot), aligning marketing with sales strategy and processes. • Won National Agricultural Marketing Association awards for national ad campaign, public relations campaign, and marketing collateral.
New Alternative Green Energy, Inc.Advisory Council Member
Jan. 2022 - May. 2023Kaufman, Texas, United States
New Alternative Green Energy, Inc.Chief Marketing Officer
Aug. 2020 - Jan. 2022Kaufman, Texas, United StatesSecured role with this 10-person startup company through networking. Oversaw operations in Texas and Arizona and successfully supported friends and family seed funding rounds. • Launched a B2B brand strategy and marketing channels, including digital, public relations, sales collateral, and presentations. • Produced quality marketing materials with very low budgets, enabling engagement with high-quality vendors and investors, such as Michael Best Strategies, and government officials from the United States and other countries. • Leveraged contacts, Meltwater News and EIN Newswire to gain local and national media coverage, including Forbes, the Waco Tribune-Herald, and other city papers that profiled the company, interviewed the CEO, and discussed advancements in the hydrogen energy space, including coal electrolysis for cleaner energy production. • Exceeded initial seed fundraising goal of $2M by $500K, reaching $2.5M.
ZeroFOXExecutive Advisory Board Member
Jul. 2019 - Dec. 2019Baltimore, Maryland AreaRecruited to participate as an advisor to the leadership of this cyber-security company. Assisted ZeroFox in understanding external cybersecurity needs of financial services firms. Pioneered unique uses of their software to overcome compliance as well as security risks.
First Command Financial Services, Inc.Director, Strategic and Digital Marketing
Sep. 2011 - Dec. 2019Dallas/Fort Worth AreaFulfilled two roles, Director of Social Media and Director of Strategic and Digital Marketing, for a company providing financial products and services to military families, operating in a highly regulated environment. Implemented the first digital marketing and compliance software (Hearsay and ZeroFox), authored policies, established a center of excellence, and created social marketing content and strategy, handling employee training and ensuring regulatory compliance. After the 2016 promotion, shifted focus from social to multiple marketing programs, conducted a SWOT analysis, and hired a team of campaign managers to work on client acquisition, advisor recruiting, and client marketing. • Built a 500-branch local financial services marketing engine using social, local search, and local websites. • Launched a website to generate leads by partnering with the digital transformation team. • Received numerous awards, including the LIMRA Silver Bowl Award, beating out much larger competitors. • Built an industry-leading social media program for the corporate brand and 500 Financial Advisor "franchisees." • Drove 2,000 monthly web conversions in 2019, achieving social media engagement through high-performing content. • Slashed 20% of the page errors and boosted paid conversion rate by 12% after launching a website, search engine optimization (SEO), and search engine marketing (SEM). Supported SEO and content at the local level by deploying syndicated district office websites using YEXT. • Impacted 40% of hires and directly sourced 13% of advisors via social recruiting strategies and employer branding.
Allegiance CapitalVice President, Public Relations
Jan. 2010 - Aug. 2011Dallas/Fort Worth AreaRecruited to expand brand awareness and support lead generation for one of the largest middle-market investment banks in the Southwestern United States. Priorities included media relations and digital marketing campaigns. • Launched new web site, stationery, collateral materials, social media sites, Facebook/LinkedIn ads, SEO program, YouTube channel and blog. • Secured high profile, award-winning media coverage from outlets such as Fox News Channel, Fox Business Channel, CNN, Bloomberg Businessweek, Dallas Morning News and New York Post. • Produced first live blog and Twitter coverage of Texas ACG Capital Connection, one of the largest U.S. private equity events. • Increased traffic to Allegiance Capital web site by 30%, increased Twitter followers by 41% and elevated brand with content from comedian Ben Stein, U.S. Congressman Pete Sessions and Super Bowl XLV Host Committee lead Bill Lively, as well as private equity news makers. • Won IABC Dallas Quill Award for media campaign driving government action during the BP Oil Spill.
QuadremVice President Global Marketing
Aug. 2004 - Feb. 2009Frisco, Texas, United States
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