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Work Background
TREC DigitalDigital Marketing Strategist & Specialist
Oct. 2012United Kingdom
TREC DigitalDigital Strategist & Social Media Manager
Oct. 2012 - Sep. 2017Milton KeynesOur digital marketing agency adheres to industry best practices to provide exceptional services that help businesses thrive online. Comprehensive Digital Strategy: Our approach involves understanding your business, target audience, and industry landscape. We align our strategy with your marketing objectives to ensure cohesive and effective campaigns across various digital channels. Data-Driven Decision-Making: Our team employs advanced analytics tools to gather actionable insights, monitor campaign performance, and make informed adjustments. Multi-Channel Marketing: We specialise in multi-channel marketing, utilising a combination of platforms such as social media, search engines, email marketing, content marketing, and more. Targeted Audience Segmentation: Understanding your target audience is fundamental to success. We employ sophisticated segmentation techniques to identify and target specific customer segments with personalised messaging. We ensure higher engagement, increased conversions, and better return on investment by tailoring our campaigns to address each segment's unique needs and preferences. Content Excellence: From blog posts and social media updates to videos and infographics, we create diverse content formats that resonate with your customers and drive brand loyalty. Continuous Testing and Optimisation: Our agency conducts regular testing and optimisation to fine-tune our strategies and campaigns. We analyse key performance metrics, conduct A/B testing, and implement data-backed optimisations to ensure our efforts deliver the best possible results. Transparent Reporting and Communication: Our agency provides regular, comprehensive reports that outline campaign performance, key metrics, and insights. Stay Up-to-Date with Industry Trends: Digital marketing is a rapidly evolving field, and we are committed to staying at the forefront of industry trends and emerging technologies. Our team participates in ongoing professional development.
enjoyholidaysManaging Director
Aug. 2001 - Aug. 2012Milton Keynes, United Kingdom• Reinvented an ailing business travel unit (TFB, Travel For Business) • Successfully steered TFB to acquisition
• Re-branded and positioned TFB to leisure travel and in the name of enjoyholidays
• Successful grew enjoyholidays to a 5 shop travel retail chain with £8m sales turnover
• Successfully delivered a profit in the last 4 trading years
• Acquired Allen Sturges Travel (3 shop retail travel business) in March 2008
• enjoyholidays achieved a repeat or referred customer level of 93%
• Successfully developed an in house tour operating product range to areas such as, Mauritius, USA, Turkey, Malta, Northern Cyprus from contracting to pricing and product management
• Personally employed a Digital Strategy (Twitter, Facebook, Google+, SEO) to market the business with some limited success
• Successfully managed up to 22 staff • Successfully motivated 22 sales staff to achieve double the UK Travel Agency Benchmark for productivity in sales revenue
• Project Managed the in house development of a tour operating system and web technology which at one point was leased externally to Advantage Consortium, Travel City Direct and Pineapple Holidays • Successfully achieved a higher than industry average for gross margin and margin net of discount
• Employed my own developed sales culture of being a ‘tour operator at the point of sale’
• Successfully changed the culture of the travel agency staff who joined the company into the ‘tour operating at the point of sale’ culture of the business
• Steered the business to a National Travel Weekly Award for Best Sales 2010
• Sold the business to a large Turkish tour operator, Anex Tourism Group
• Dealt with all aspects of the business from the retail property such as, negotiating leases to financial management to human resources to marketing to product development to sales
Focus MarketingManaging Director
Sep. 1995 - Aug. 2001• Launched a consultancy business primarily to secure retail distribution for small medium sized tour operators • Developed business strategy for travel businesses such as, Travel City Direct entering the Florida market
• Provided a wide range of services to various travel related business from tour operators – contracting, product management, sales representation, marketing, technology advice – Advertising agency – client retention, campaign management, client acquisition
• Retained all clients during this 6 year period from the commencement date to the date I stopped the business (due to the TFB opportunity)
• Client list included: Sunset Faraway Holidays, Travel City Direct, Goldenjoy Holidays, Gould & Portman Advertising Agency
Hayes & JarvisSales & Marketing Director
Feb. 1993 - Sep. 1994• Managed the sales & marketing function for a large long haul specialist • Successfully retained and increased the distribution levels by 52%
• Delivered a sales increase of over 30% each year
Thomson HolidaysNational Accounts Manager
Feb. 1989 - Feb. 1993London, United Kingdom
Motherwell/Dunfermline Football ClubsProfessional Footballer
May. 1984 - Jan. 1989
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