Gabriel Lupi

Head of Content @Ex Amazon Music, Deezer and 15-Years Entrepreneur

Content ManagerCommunity ManagerProducerBusiness OwnerEvent ProducerMusicCreative ProducerCommunity PlatformsMedia & Telecommunications✨ Business Owner💸 MarketingContent Creation🏐 SportsDirectorArtist ManagementCinema🎥 EntertainmentTVSport

As a Sr. Content Manager at Amazon Music, I lead the content team that oversees Original, Editorial and Live Streaming initiatives for the Brazilian market. With over 20 years of experience in communications and entertainment, I have a passion for creating engaging and innovative content that connects with audiences and showcases the diversity and richness of music. In my previous roles at Amazon Music and Deezer, I managed the editorial and original content production, the artist marketing campaigns - in partnership with artists, distributors and labels - and podcast initiatives as well. I led cross-functional teams with up to 25 people, overseeing budgets and P&L, setting objectives, tracking key performance indicators, managing local resources and teams - including global reporting. I have extensive skills and knowledge in social media marketing, digital marketing and content marketing, as well as in event production, live streaming and broadcast.

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Work Background

Amazon MusicSr. Content Manager

Sep. 2022 - Oct. 2023São Paulo, BrazilDuring this period I influenced local, LATAM and global teams to found a Content area, bringing together the Original, Editorial and Live Streaming teams. As Content team leader my objective was to optimize resources, scale content production for different channels and develop new sources of revenue.

Amazon MusicSr. Editorial Manager

Sep. 2021 - Sep. 2022São Paulo, BrazilI was responsible for defining and executing content strategy across multiple channels. I've used my knowledge to conceive and execute entertaining, world-class artistic content for audio and video, and then help ensure that content reaches the right channels, to the right customers - from the idea stage through post-production. I also handle business affairs, working with Marketing, Public Relations, Social Media and other channel owners to define content marketing strategies. Also responsible for managing the Amazon Music Original content program, working internally and externally with artists, artist managers, music producers and music industry professionals in general. I conducted efficient processes, using organizational tools and managed several workflows at the same time. I also developed and implemented an ROI model for the Amazon Music Original program to ensure investment recovery and optimize costs and gain media value across all projects.

Amazon MusicSr. Artist Marketing Manager

May. 2020 - Sep. 2021São Paulo, BrazilIn this phase of implementing the operation in Brazil, I led the Artist Marketing and Social Media areas, defined the strategy and executed the first marketing campaigns in partnership with artists, labels and distributors. Including planning and creative, media briefs and driving execution with a cross-functional team of subject matter experts. With ownership, I have already taken over the development of the Content strategy, including the production of the first Amazon Music Originals in Brazil. And going further, I was responsible for acquiring Podcast content with media groups, independent producers and for developing the first Original podcast, offering non-musical content to Amazon customers in Brazil.

DeezerHead of Content and Artist Marketing

Jan. 2019 - May. 2020São Paulo Area, Brazil

DeezerHead of Content

Jan. 2019 - May. 2020São Paulo, Brazil→ Development of Originals Content Programs and Special Projects. → Management of the local Music and Non-Music Channels → Define portfolio and negotiate content partnerships for Non-Music channels (Podcasts, Live Radio, others). → Development of content partnerships with Media Groups, Labels, Artist Managers, Journalists, Blogs, Venues, Festivals, etc → Develop a local content strategy to differentiate Deezer offer in the market, identifying local Heroes and implementing 360 strategies.

DeezerHead of Artist Marketing

Jan. 2019 - May. 2020São Paulo, Brazil→ Engaging with label reps, distributors, and artists to plan releases and marketing campaigns. → Promoting Deezer to these stakeholders, emphasizing its features and reach. → Identifying local media partners to boost Deezer's Artist Marketing campaigns. → Ensuring local activities align with the global strategy, adapting for local nuances. → Tracking, analyzing, and optimizing ongoing campaigns, reporting on outcomes. → Monitoring music trends on Deezer and sharing local performance insights with the global team.

DeezerTeam Manager

Jan. 2019 - Apr. 2020São Paulo, BrazilThe role involves overseeing the management of content KPIs, ensuring they are aligned with Deezer's objectives and performance standards. Additionally, it includes leading and coordinating the local content team with 7 professionals, guiding their efforts to effectively achieve our content objectives. Another crucial aspect is serving as the primary interface between our team and Deezer headquarters, facilitating communication, collaboration and the implementation of strategies integrated with the company's broader vision.

Lausanne 2020 - Organising CommitteeMusic Director

Jan. 2020 - Jan. 2020St Moritz, Graubünden, SwitzerlandResponsible for the musical direction of sports competitions, including repertoire selection and performance in venues.

Juegos Panamericanos y Parapanamericanos Lima 2019Transportation and Logistics Manager

Jul. 2019 - Aug. 2019Lima, Peru

Juegos Olímpicos de la Juventud Buenos Aires 2018Victory Ceremonies Assistant Manager & Project Manager

May. 2018 - Oct. 2018Greater Buenos Aires, Argentina→ Recruited and trained 27 paid staff and 300+ volunteers in Spanish. → Managed the Youth Olympic Park ceremonies with a team of 12 pros and 150+ volunteers. → Oversaw ceremonial items and collaborated with the Broadcast team for podium validation and logistics. → Orchestrated operations, deadlines, and milestones for the Local Organizing Committee. → Managed suppliers for ceremonial items, their import, and venue distribution. → Created operational manuals, reports, and facilitated partnership between Pro-Enter and SP2 companies.

14 | Agência de Conteúdo EstratégicoFounding Partner

Nov. 2008 - Jan. 2018Rio de Janeiro Area, BrazilI was an entrepreneur and founded my own agency and acting as executive director (operations, commercial and creative). I led a team of 25 employees of creative and strategic content agency working for clients as Uber, Twitter, Tinder, WeWork, Rock in Rio, Brazilian Olympic Committee, Rio 2016, Coca-Cola, Universal Music, Sony Music, Wired Festival, Oi, Infoglobo, Paul McCartney, Ancar Ivanhoe Shopping Centers, MTV, Multishow, T4F, Circuito Banco do Brasil, FARM, Rider Weekends, Rio Film Commission, Os Paralamas do Sucesso, Legião Urbana and more.

Organising Committee for the Rio 2016™ Olympic and Paralympic GamesVictory Ceremonies Assistant Manager

Apr. 2016 - Oct. 2016Rio de Janeiro Area, BrazilBehind a Victory Ceremonies, the awarding of medals, is a war operation! Training, Contingency Plans, Packaging, Distribution, Operation. In Olympics everything has a scale in the house of the thousand. All for the top 5 minutes or 15 minutes of an athlete's life! In 2007 I participated in the organization of the Rio 2007 Pan-American Games. Only three professionals with experience in Brazil. It was years denying proposals to enter the Rio 2016 Organizing Committee because of my agency (14) work, but seven months into the Olympics, I accepted and performed the largest medal-giving operation in history.

LomographySenior Manager Ecommerce

Feb. 2009 - Dec. 2011BrazilAs the Senior Ecommerce Manager, I am responsible for driving the success of our ecommerce operations in Brazil through a multifaceted approach. This involves crafting and executing a comprehensive ecommerce strategy specifically tailored to the Brazilian market, with a focus on acquiring and retaining customers while achieving revenue growth objectives. Collaborating closely with cross-functional teams, I spearhead technological development efforts aimed at enhancing the functionality, usability, and performance of our ecommerce platform. In addition to overseeing end-to-end ecommerce operations, including order management, inventory control, fulfillment logistics, and customer service, I drive ecommerce sales through strategic digital marketing initiatives. Leveraging programmatic email marketing, targeted advertising campaigns, and engaging online contests, we maximize brand visibility and customer engagement in the competitive ecommerce landscape.

PilastraPartner

Jan. 2006 - Dec. 2008Rio de Janeiro Area, BrazilExecutive producer of several of the production company's cultural projects, including: Humaitá pra Peixe, Riocenacontemporanea, Oi Tem Peixe na Rede, working directly with national and international independent artists. In addition to corporate projects for Nextel, Tim, Vivo, Multishow, GNT, Fashion Mall, among other brands. I was also a pioneer in the transformation of physical events into the digital environment, with content production, websites and social networks, thus expanding the presence of the event brand and sponsors. Fun fact: I managed the digital transformation of the Humaitá pra Peixe music festival in 2006 - one of the first festivals in Brazil broadcast live (audio and video) over the internet, with the musical performance available in MP3 a few days after the show, weekly podcast and a full editorial video, photos and and blog coverage with interviews and behind the scenes.

ZUPAOwner

Jan. 2000 - Dec. 2008Rio de JaneiroSelf-employed. Creation and development of websites. Fun fact: it was through developing websites for artists that I began my journey in the Music Industry.

Pan American Games Rio 2007Victory Ceremonies Coordinator for Rio Pan American Games

Jun. 2007 - Nov. 2007Rio de Janeiro Area, BrazilDuring this experience I received training from the IOC (International Olympic Committee) for various Olympic Games protocols and from then on I have been applying this knowledge in summer and winter Olympic Games around the world.