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Work Background
WilCo CreativePrincipal Owner
Dec. 2018Franklin, Tennessee, United StatesI am a visionary entrepreneur and the proud owner of WilCo Creative, a leading digital content agency based in Nashville, Tennessee. With a passion for driving brand success in the ever-evolving digital world, I have built a team of talented professionals who excel at creating compelling, engaging, and results-driven content. We understand that content is the cornerstone of any successful digital marketing strategy. With our expertise and industry insights, we help brands leverage the power of content to captivate their target audience, build meaningful connections, and achieve their business objectives. Our agency specializes in creating content that stands out in a crowded online landscape. Whether it's a captivating blog post, an engaging social media campaign, a visually stunning video, or an immersive website experience, we strive for excellence in every piece of content we produce. We combine creativity with data-driven insights to ensure our clients' content not only resonates with their audience but also delivers tangible results. I am a highly experienced creative leader with a proven track record of developing and executing effective campaigns for a wide range of clients. Skilled in conceptualizing, designing, and producing innovative and impactful creative solutions that drive results. Strong collaborator and communicator with a passion for mentoring and developing creative talent. Sets the overall creative direction that best aligns with our client's business objectives. Effectively translates design concepts to other executive creative directors in order to be executed by the creative teams.
MarsCreative Head - Mars Pet Nutrition
Jun. 2012Franklin, Tennessee, United StatesWith over a decade of creative leadership experience, I am deeply passionate about storytelling and crafting compelling content that resonates with audiences. As Head of Creative, I oversee Mars Petcare's in-house creative agency. Leading a skilled team of digital content creators, designers, and copywriters, I drive the creation of innovative and impactful content. My focus extends to developing and executing comprehensive strategies that leverage e-commerce, brand storytelling, brand purpose, and D2C channels to enhance brand presence, drive engagement, and fuel business growth. Specialties:
Building and leading high-performing creative teams
Developing and executing brand campaigns across multiple channels
Creating compelling content that engages audiences and drives business results
Managing complex projects from concept to completion Key Skills
Creative Strategy & Leadership
Digital Transformation & Innovation
Cross-Functional Collaboration
Brand Development & Storytelling
Video Production & Graphic Design
Audience Engagement & Campaign Performance
Leadership Development & Team Mentorship
Multimedia Content Creation & Execution
JOHN MURPHY PHOTOGRAPHY LLCPrincipal Owner
Jan. 2007Nashville, Tennessee, United StatesCommercial photographer based in Franklin, Tennessee specializing in Automotive and Lifestyle photography and video production.
Nissan Motor CorporationExecutive Producer - Nissan North America, Inc.
Nov. 2002 - Jun. 2013Franklin, TNAs Executive Producer in the Creative Services Department at Nissan North America, Inc., I brought a wealth of experience in creating and producing content across various platforms, including film, television, digital, and print. I have a strong understanding of the creative process, from concept development to final delivery, and am able to lead cross-functional teams to deliver high-quality content on time and within budget. I excel at developing and managing budgets, driving revenue growth, and building strong relationships with clients. My ability to think strategically and creatively has resulted in a successful track record of delivering content that resonates with audiences and achieves business objectives. While serving as Executive Producer at Nissan North America, I helped create and refine Nissan's Global Media Center for the US region in coordination with the company's Global Media Center in Japan, develop high quality stories about the products and people of Nissan for global distribution, create web content, direct and manage video shoots, manage story content in collaboration with numerous Nissan departments, work with media and agencies to expand reach, strategically place content on social media and You Tube.
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