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Work Background
ZendeskDirector Market Intelligence
May. 2021 - Sep. 2024United StatesDirector, Strategic Market Intelligence January 2024 - September 2024 Departmental Head for the Strategic Market intelligence function within the office of strategy and transformation at this customer support software company. Reported to the VP of Corporate Strategy. Accountable for building and maintaining the Zendesk market model to forecast market size and share growth and creating a Zendesk “single source of truth” fact base for annual strategic planning and ongoing business decisions. This role involves significant cross functional collaboration with sales strategy, product marketing, financial forecasting, and product development. Responsible for a $1.2M departmental budget and 2 direct reports. Promoted to this role January 2024. Director, Market Intelligence May 2021 -December 2023 Departmental Head for the Market intelligence function within the product strategy organization at this customer support software company. Reported to the VP of product strategy. Built a lean, high-functioning market intelligence dept. to support product leadership in market opportunity identification, product strategy, competitive position, long-range planning and roadmap prioritization. Responsible for a $1M departmental budget. Directly manage MI staff (1 direct report), and external research teams. Mentored cross functional researchers (VOC, UX, Marketing) creating opportunities for collaborative
projects. Led initiatives to consolidate cross research tools/vendors achieving economies
of scale.
Vertex Inc.Head of Market Intelligence
Sep. 2019 - May. 2021King Of Prussia, PennsylvaniaDepartmental Head for the Market/Competitive intelligence function at this B to B financial software company. Reported to the SVP of Strategy. Responsible for 6 direct reports, $1.5M departmental budget, accountable for all work products and for democratizing research assets. Promoted to this role Sept 2019.
Quantics Research LLCPrincipal Partner and Company Owner
Aug. 2019Ardmore, PAMarket, Customer (VOC) and User Research Operations Consulting Professional. Currently offering the following services
- Voice of the Customer, Market or User Research Operations Design
- Market Sizing and Potential analysis
- Hiring of Research Staff
- Training of Research Staff Past clients include U.S. Military Contractor, Strategic Messaging firm, and Direct to Consumer Technology start-up.
The College of New JerseyAdjunct Professor
Jan. 2016 - May. 2018Ewing, NJProfessor Bolmarcich teaches Research Methodology to upper level undergraduates in the Department of Communication Studies.
Vertex, Inc.Leader of the Corporate Responsibility Team
May. 2013 - Dec. 2017King of Prussia, PAIn this position Dr. Bolmarcich lead a cross discipline team of six professionals whose ongoing goal it is to develop and implement a formal sustainability program at Vertex. Her primary responsibility is to continue to develop Vertex's sustainability strategy and goals and ensure accurate measurement and reporting to customers. She serves as a key contact for the various departments and strategy teams whose initiatives and practices support the sustainability strategy. Her team responds to customer requests for our environmental metrics, is responsible for employee and customer communication concerning our sustainability program, and works in a tactical capacity on various sustainability initiatives that support Vertex's four pillars: Advance Well Being, Collaborate for Progress, Grow with Integrity and Practice Environmental Stewardship. To date the team has exceeded its annual goals.
Vertex Inc.Leader Market & Customer Insights
Jul. 2008 - Sep. 2019King of Prussia, PALed the Market Research function at a B2B software company, reporting to the Director of Market Intelligence. Provided guidance to product and enterprise strategy teams. Managed all primary and secondary market research activities, including budgeting, methodological design, supervising three analysts, and handling external vendor relations. Responsibilities included delivering market research insights and strategic advice to leadership tiers, up to the executive level (e.g., CEO, Board). Earned promotion to this role in July 2008, subsequently doubling the market research department's productivity and securing a larger budget for primary research. Dr. Bolmarcich's leadership encompassed budget creation, vendor negotiations, and research team development. She leveraged research findings and analytics to bolster business strategies in customer satisfaction, sales targeting, pricing, retention, new product development, and sales messaging. Additionally, Dr. Bolmarcich contributed to several cross-functional enterprise teams focused on organizational metrics and customer experience. Roles:
- Customer Experience, Metrics Lead
- Member of the Women's Leadership Forum
- Leader of the Corporate Responsibility team
Vertex Inc.Manager Competitive Intelligence
Jan. 2007 - Jul. 2008Berwyn, PA
Strategic Business Research, Inc.Manager of Quanitative Methods
Apr. 2006 - Jan. 2007Manager of Quantitative Methods and Market Research: Responsible for managing explanatory research projects for pharmaceutical clients.
Vertex Inc.Senior Market Research Analyst
Jul. 2004 - Apr. 2006
Villanova UniversityAdjunct Professor
Jul. 1998 - Oct. 2000Responsible for teaching an upper-level undergraduate, Communication Research Methods course.
Columbia University, Center for Telecommunication and Information StudiesAssistant Director
Aug. 1989 - Aug. 1990New York, New York, United StatesManaged telecommunication research institute and content series, planned conferences, assisted in creating edited books, most notably (Ithiel de Sola Pool, Technologies without Boundaries: Telecommunications in a Global Age)
Young & RubicamMedia Planner
Jun. 1988 - Jul. 1989New York, New York, United StatesGeneral Foods Media Planner responsible for planning of Print, Local Television and Radio for Sanka Coffee
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