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Work Background
Mondelēz InternationalData Analytics & Strategy Lead
Aug. 2024 - Oct. 2025India, Bengaluru.
DiageoManager - Global Advanced Analytics
Jan. 2018 - Jul. 2024India, Bengaluru.
Infosys LimitedSenior Lead Analyst - Data Science
Nov. 2016 - Jan. 2018India, BengaluruClustering, Customer Segmentation and Profiling: Worked on Retail domain customer segmentation to achieve improved targeting and explore the opportunities associated with Cross Sell and Up Sell. The role involves working with project stakeholders to identify the business needs, requirement gathering, EDA, designing and delivering analytics solution to serving client needs. Clustering large transactional datasets of customers into different segments using various statistical techniques and profiling them to create customized and targeted campaigns and decide on effective promotional strategy
TEG AnalyticsProject Manager
Mar. 2016 - Oct. 2016Bengaluru Area, IndiaMedia Mix Modelling: Identifying the significant drivers of Patient-visits and arrive at optimal media mix which can drive the dependent variable and find out the contributions coming from different channels to maximize the ROI. Responsible for understanding the requirement of client, gathering the data from multiple sources and creating analytical solution for analytics delivery through entire lifecycle of engagement. Manipulating the data to fit the client’s requirement. Identifying the significant drivers amongst different media variables. Developing a statistical model to solve the media mix problem using technique of regression and ad-stock transformation of media variables. Arriving at contributions coming from different media vehicles and calculating the ROI which can help the client take effective marketing decisions. Identifying the effectiveness of different media campaigns and helping the client in making the strategic decision
Fractal AnalyticsSenior Business Analyst
Apr. 2013 - Mar. 2016Mumbai Area, IndiaWorking as a Senior analyst where in my role involves interacting with and understanding clients' business problems and defining the analytical approach to find solutions, including managing key deliverables and providing end to end solution.Experience of working with cross-functional teams as well as independently driving the entire solution and engaging closely with the client to deliver on the value proposition. Strong client relationship management skills and analytical, problem solving & organizational abilities. Possess affinity for numbers, adaptive & detail oriented attitude.
SIMSRPGDM (International Business)
Jun. 2011 - Mar. 2013India, BengaluruStudent
CognizantProgrammer Analyst
Sep. 2009 - Jun. 2011Bengaluru Area, IndiaI was part of DW/BI team where my responsibilities included execution of projects in different verticals such as Retail and Technology.Consulting the clients on a daily basis, gathering requirements, preparing analytical solutions and developing the Report using SQL Server, SSRS & SSAS tools. The reports helped the clients with internal processes like workforce allocation in different departments, Revenue recognition, shifting from the older to new data-mart.
R V College of EngineeringB.E. in Electronics & Communication
Sep. 2004 - Jul. 2008India, BengaluruStudent
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