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Work Background
JLLPR Lead – Australia
Sep. 2024Sydney, New South Wales, Australia
Lighthouse Communications GroupSenior Account Manager
Aug. 2023 - Sep. 2024Sydney, New South Wales, Australia
SercoCorporate Affairs Advisor
Aug. 2019 - Jul. 2023Sydney, AustraliaAs part of the Public & Industry Affairs team, Terri works alongside the government relations and internal communications functions, with her role focused on media relations, digital (website and social media management), marketing and brand. This expansive role sees the strategic coordination of communication activities across Serco’s corporate identity and all business units (B2G) in the Asia Pacific region – Health, Facilities Management, Citizen Services, Justice, Immigration and Defence. During this time, Terri has had the privilege of directly contributing to many contract wins and successful re-bids. Marketing and Communications • Understand market positioning and media landscape to support growth pursuits and leverage emerging opportunities • Development and implementation of marcomms plans, strategies and campaigns • Stakeholder analysis, engagement and management • Proactive risk, issues and crisis management • Collateral production including media releases, reports, FAQ’s + more • Copywriting and speechwriting for print, online, blogs, social media, thought leadership, annual reports, case studies + more • Brief external creatives to produce high quality, engaging and dynamic designs and content to spec • Uphold brand identity in line with style guidelines • Drive creativity, innovation and improvement Media • Nurture relationships with key journalists and media contacts • Pitch stories and proactively seek out/create positive media opportunities • Media monitoring and reporting • Media enquiry management Digital • Website (CMS) management • Social media management (LinkedIn, Facebook, Twitter) • Digital asset management and maintenance
Health Professional Councils AuthorityActing Senior Communications Officer
Mar. 2019 - Aug. 2019Sydney, Australia
Health Professional Councils AuthorityCommunications Officer
Aug. 2018 - Mar. 2019Sydney, AustraliaDuring this 12 month contract, Terri was responsible for developing and executing communication plans/strategies, stakeholder engagement activities and events on behalf of the HPCA - a regulatory agency within the NSW Ministry of Health - and the 14 health professional councils. • Website CMS and content management for 15 websites • EDM preparation and distribution • Media monitoring and reporting • Internal transformation projects • Media enquiry management • Copywriting for print, online, social media, media releases, FAQ's annual reports + more • Collateral production in line with State Government policies and guidelines.
DM RoadsCommunication and Stakeholder Engagement Coordinator
Jun. 2017 - Jul. 2018Sydney, AustraliaIn this role, Terri delivered communications and engagement activities on behalf of NSW government – Roads and Maritime Services and Transport for NSW – to support successful maintenance and major road projects across North and Western Sydney. This included developing and executing communication and stakeholder engagement strategies aimed at informing, consulting, involving, collaborating and empowering key stakeholders including community, businesses, and local government. Within the portfolio, Terri managed one of the most contentious projects due to her ability to expertly navigate and manage complex and sensitive issues and stakeholders.
Tomorrowland GroupAccount Coordinator
Jan. 2017 - Jun. 2017Sydney, AustraliaWorking across a range of internationally renowned lifestyle and beauty brands, Terri oversaw client media monitoring, coverage reporting and competitor analysis. Additionally, Terri assisted with launches and events, collateral development and social media management.
City Beach AustraliaPR & Marketing Intern
Jun. 2016 - Jan. 2017Brisbane, AustraliaInternship during final year of university studies at iconic Australian retailer, City Beach head office. • Social media content creation, scheduling and reporting • Competitor research and analysis • Influencer outreach and marketing • Script writing • Website HTML coding • Search Engine Optimisation (SEO)
Quinn & Scattini LawyersPersonal Injuries Paralegal
Jun. 2010 - Feb. 2014Brisbane, Queensland, AustraliaPrior to her career in media and communications, Terri was eager to become a lawyer. Following high school, she decided to gain some hands-on experience in the legal field to ensure this career path was the right fit. While Terri ultimately decided a career in law was not for her, she ended up working as a Personal Injury Paralegal for almost four years, and draws upon this experience often. During this time, Terri gained a wealth of knowledge, experience and developed unique skills relating to the corporate environment, communication styles (verbal and written), how to adapt to various audiences, stakeholder engagement with people of varying levels of authority (clients, lawyers, barristers, insurance representatives and medical experts), familiarity with legal documents and an appreciation and respect for confidentiality.
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