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Work Background
Mónica Ortega PhotosMarketing and Communications Director
May. 2024Sevilla, Andalucía, EspañaLed the brand’s full transformation, from visual identity to digital presence. I designed and implemented a new content strategy, strengthening the brand narrative and positioning it more clearly within the creative industry. Focused on delivering value through digital marketing, I optimized key channels such as Instagram, email and web, and developed campaigns aimed at conversion, organic growth, and customer retention. This role allowed me to blend creativity, strategy and data to drive sustainable, real-world results.
BYP GlobalDigital Marketing Specialist
Dec. 2023 - Jan. 2025Sevilla, Andalucía, EspañaBlended strategy and execution to elevate BYP Global’s digital presence, driving e-commerce performance and sharpening the brand’s online positioning. From messaging to metrics, I helped connect the dots between content, conversion and visibility.
Profesional independienteSocial Media Manager
Jan. 2023 - Sep. 2024As an independent consultant, I’ve supported emerging brands in lifestyle, hospitality and design, helping them craft impactful digital campaigns. From social media strategy to optimizing websites on Shopify and WordPress, I tailored solutions to each business model. I specialize in spotting growth opportunities, shaping strong brand messaging, and engaging audiences through meaningful content and goal-driven campaigns.
Singular OneAccount Executive
Mar. 2022 - Jan. 2023Sevilla, Andalucía, EspañaManaged key accounts such as MásMóvil, Nervión Plaza, Humana Baby or Eurosemillas, delivering multichannel marketing strategies aligned with commercial and brand objectives. Worked closely with creative, design and client teams to oversee 360º campaigns, from initial brief to final reporting, in fast-paced environments where adaptability and results mattered most.
Jocafra JoyerosHigh jewelry sales asistant
Sep. 2021 - Jul. 2022Sevilla, Andalucía, EspañaProvided exclusive, personalized customer service in a high-end retail environment. Focused on result-driven sales strategies while managing stock and overseeing merchandise intake. Actively monitored market trends to adapt the sales approach and align with client expectations, blending product knowledge with emotional intelligence to elevate the customer experience.
Profesional independienteCommunity Manager
Jan. 2021 - Jun. 2021Sevilla, Andalucía, EspañaGestión integral de las RRSS Marketing de influencers Creación de contenido Diseño de estrategias y campañas
Donadoo Solidarity SLOperations Manager
Dec. 2020 - Oct. 2021Sevilla, Andalucía, EspañaWorked closely on the relationship-building process with NGOs and foundations, identifying collaboration opportunities and guiding each partner through their integration into our solidarity project. Managed end-to-end coordination to ensure that every organization could benefit from our unique donation model: a purpose-driven marketplace where 100% of each purchase supported social causes. This project gave me a deeper understanding of purpose-driven marketing and the power of partnerships in the nonprofit space. Also contributed to PR planning, media content creation, and back-office management via WordPress, ensuring consistency across all digital touchpoints.
Carmen Romero CateringCatering Manager Assistant
Dec. 2016 - Mar. 2021Sevilla, Andalucía, España
Federación Andaluza de PiragüismoDeportista alto rendimiento
Jan. 2016 - Jan. 2019Sevilla, Andalucía, EspañaOutside of marketing, I had the incredible opportunity to be selected for the Spanish women’s national canoeing team during the preparation for the Tokyo Olympic Games. Before that, I spent four years training and competing at an elite level with a club in Seville, taking part in regional and national competitions — and becoming a Spanish champion in team boats. This journey laid the foundation for a strong work ethic, a goal-oriented mindset, and the ability to stay focused under pressure, qualities that still guide how I face challenges in my professional life today. The mindset I built on the water is the one I bring into every project: focused, resilient, and always moving forward.
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