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Work Background
RevGeniusMember
Sep. 2025
ToptalMarketing Consultant
Dec. 2024
UdacityCTI and Marketing Mentor
Jan. 2024
Britespan Building Systems Inc.Marketing Lead
Aug. 2023Ontario, Canada• Designing and implementing marketing strategies at Britespan, while managing the marketing team and collaborating with the overall content and policy team.
• Oversee and manage the marketing budgets, using insight to inform spending, providing analysis of performance (ROI, cost of acquisition) and effectively communicating these to key senior stakeholders in the most relevant way.
• Built and nurtured strategic partner media and agency relationships, driving engagement and fostering loyalty.
• Developed content messaging and positioning for Britespan that increased website traffic and improved engagement by expanding keyword research, and backlink building Tools: Hubspot, Google analytics, Wordpress, Google Ads, Meta suite, Microsoft suite, Bing Ads, LinkedIn Ads.
Britespan Building Systems Inc.Marketing Manager
Aug. 2023Ontario, Canada• Designing and implementing marketing strategies at Britespan, while managing the marketing team and collaborating with the overall content and policy team.
• Oversee and manage the marketing budgets, using insight to inform spending, providing analysis of performance (ROI, cost of acquisition) and effectively communicating these to key senior stakeholders in the most relevant way.
• Built and nurtured strategic partner media and agency relationships, driving engagement and fostering loyalty.
• Developed content messaging and positioning for Britespan that increased website traffic and improved engagement by expanding keyword research, and backlink building Tools: Hubspot, Google analytics, Wordpress, Google Ads, Meta suite, Microsoft suite, Bing Ads, LinkedIn Ads.
Asset Digital CommunicationsAccount Manager
May. 2022 - Aug. 2023Ontario, CanadaManaged a portfolio of 8+ high-value clients, maintaining a 95% retention rate by proactively identifying growth opportunities and delivering tailored solutions.
Asset Digital CommunicationsDigital Marketing Manager
May. 2022 - Aug. 2023Ontario, CanadaManaged a portfolio of 8+ high-value clients, maintaining a 95% retention rate by proactively identifying growth opportunities and delivering tailored solutions.
IDP Education LtdDigital Marketing and Communications Manager
Jul. 2020 - Nov. 2022Collaborated with a global team to develop and execute a comprehensive marketing strategy for the Nigerian market, successfully generating over 43% increase in revenue YoY.
MOD EducationProduct Marketing Manager
Feb. 2019 - Aug. 2022
IDP Education LtdDigital Marketing Manager
Jan. 2018 - Jun. 2020During this period, I conceptualized and implemented strategies that significantly improved our online presence and customer engagement. My targeted and continuously optimized paid adverts resulted in increased customer conversion over the years.
Activ DigitalMarketing Specialist
Jan. 2018 - May. 2018I was instrumental in the development and implementation of the digital marketing strategy for Activ Digital's launch. My responsibilities included SEO optimization, the creation of a pre-launch strategy, and the planning of an effective waitlist and email marketing campaign.
DODODigital Marketing Specialist
Jun. 2017 - Dec. 2017Lagos, NigeriaAt DODO, I implemented digital marketing strategies that resulted in substantial company growth. I managed all social media accounts, researched market opportunities and trends, and increased our social media presence by 171% in just 6 months.
Mosaf Constructions Assistant Project Manager
Jan. 2015 - Dec. 2016Lagos, NigeriaDuring my time as an Assistant Project Manager, I was Involved in the preparation of tender documents and bill of quantities for construction project and maintenance, cost estimates for proposed projects and maintenance works and also exposed to tender, tendering process and preparation of valuations and final accounts
Crusible AssociatesProject Manager
Jan. 2014 - Dec. 2017Lagos, Nigeria- Prepare and analyse costings for tenders;
- Perform risk, value management and cost control;
- Advise on a procurement strategy;
- Provide advice on contractual claims;
- Analyse outcomes and write detailed progress reports;
- Allocate work to subcontractors;
- Value completed work and arrange payments.
Alex-tidings AssociatesProject Management Intern
Jan. 2014 - Dec. 2014
RevGenius
Udacity
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