Trade TestedDigital Sales And Operations Manager (Founder)
May. 2011 - Jan. 2017Auckland, New ZealandIn this senior leadership role, I was responsible for driving sales and operational strategies, focusing on increasing revenue and profitability. This role spanned the entire eCommerce lifecycle, from managing and developing a high-performing sales team to optimising cross-channel eCommerce solutions, order management, customer service, and fulfilment processes. Key Responsibilities: Sales Team Leadership: Managed and developed a high-performing Direct Sales Team, driving productivity and meeting sales targets through coaching and strategic alignment. eCommerce Optimisation: Led continuous improvements to eCommerce functionality, enhancing user experience, conversion rates, and platform performance. KPI Development & Implementation: Defined and implemented department KPIs, aligning them with business objectives to drive performance across all operational areas. Product Line Strategy: Developed strategies for growing existing product lines, identifying new opportunities to expand market reach and product offerings. Revenue & Market Share Growth: Developed and executed plans to drive revenue growth, expand market share, and uncover new opportunities within the digital marketplace. Cost Management & Financial Oversight: Managed budgeting, forecasting, and cost control initiatives, ensuring financial goals were met while maximising profitability. Senior Project Management: Led key projects, collaborating with cross-functional teams to ensure successful delivery on time and within budget. Customer Service Leadership: Oversaw both Sales and Customer Service departments, ensuring high-quality service delivery and strong customer retention. Through these efforts, I played a pivotal role in scaling operations, boosting revenue, and enhancing customer satisfaction, contributing to overall business growth and profitability.