Josue Medina

Conscious Branding Storyteller & Growth Marketer

A/B TestsCopywritingGrowth HackerEmail Marketing ManagerMarketingContent Writer📝 Influencer or BloggerBlog ManagerMarketing Analytics ManagerPodcast HostConsultingBloggerLife Coaching

I am a Conscious Business Healer, deeply convinced of the power of Storytelling and MarTech. For years, I worked designing strategies (Digital marketing, B2B, and eCommerce) and connecting digital ecosystems where data guided every decision: metrics, platforms, automations, and structures built to convert and scale. I learned how to give purpose to KPI's, identify audience patterns, and refine customer journeys so they could operate with greater precision and efficiency. Along that path, I understood something essential: data does not work alone. It doesn't inspire or create genuine connection with out meaning. That realization became a turning point—moving from using data solely to optimize results, to using it as a compass to tell purposeful stories, build authentic brands, and design strategies that honor the essence of those who dare to build a business consciously. When narrative aligns with purpose, numbers stop feeling like pressure and begin to act as allies. Today, I guide women wellpreneurs and creatives in weaving their vision for impact, their digital strategy, and their story into conscious digital ecosystems, where storytelling, technology, and intuition coexist. I design MarTech ecosystems that don’t just sell, but sustain, nurture, and expand soul-led projects. I believe in strategies that don’t rush, but respect the natural rhythm of the soulpreneur—strategies that invite connection rather than persuasion, that cultivate community, and that allow conscious businesses to grow while staying true to their authentic voice, purpose, and the story that honors them.

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Work Background

Digital Business Healer

ZajniDigital Business Healer

Feb. 2024- Implementation and Integration of Digital Ecosystems for Infoproduct Sales. - Digital Consulting and Mar-Tech Training for Business Leaders in the Wellness Industry. - Upload and Management of Infoproduct Content: Courses, Webinars, Coaching Sessions, Memberships. - Configuration of Offers and Transactional Notifications. - Design of Landing Pages and Automations for E-Mail Marketing & AI Messaging. - ETL & Segmentation of Customer and Lead Databases. - Automated Reports for Attribution Revenue and ROAS. Technologies: Kajabi, Podia, Hotmart, ActiveCampaign, ManyChat, Mailchimp, Wix.

Saltos de Consciencia Podcast Host

ZajniSaltos de Consciencia Podcast Host

Jan. 2024A space to go for those leaps of faith, attend the callings of your soul, and connect with the magic of presence and purpose. Here you’ll discover stories that invite you to reflect on the connection with your memories, symbols, and deepest truths. With conversations that flow from intuition and vulnerability, enlightening the paths that lead us to explore our narrative.

Senior Ecommerce Lead

SEASONS LOVE YOUR SKINSenior Ecommerce Lead

Jan. 2024 - Dec. 2024- Co-lead of Digital Strategy for seasonsmexico.com and Marketplaces on Amazon & Mercado Libre. - Design of Digital Experiences to increase Web Conversion, Customer Retention and ROAS. - Reporting of Sales Attribution, Return, and Advertising Performance, as well as Traffic Campaigns. - Planning and Management of Advertising Budgets for Social Media and Marketplaces. - Advertising Strategy on Google Ads, Meta Business, TikTok Ads, Amazon Advertising, and Mercado Libre. - Management of Shopify Store and Digital Ecosystem. UX, UI & SEO optimization. - Implementation of Mar-Tech for Loyalty Programs and Social Selling. - Collaboration in E-Mail Marketing Strategy through Klaviyo with Advanced Audience Segmentation. - Monitoring of Multichannel Performance during campaigns such as Buen Fin and Hot Sale.

Conscious Marketing Mentor for Wellness Business Leaders

ZajniConscious Marketing Mentor for Wellness Business Leaders

Jun. 2023San Juan del Río, Querétaro Arteaga, MéxicoI guide Conscious Businesses to share their impact through Authentic Content Strategies that foster meaningful relationships with clients, teams, and strategic partners. Through Conscious Storytelling Mentorship and Human Design, we transform their brand narrative and organizational culture, staying true to their Essence and Purpose.

Intuitive Writer and Substack Content Creator

ZajniIntuitive Writer and Substack Content Creator

Jun. 2023Courses and Mentorships on Intuitive Writing and Growth on Substack. Weekly publication of essays and stories on self-awareness, self-love, intuitive clarity, and spiritual growth. Building an international community of readers interested in intuitive writing, Human Design, Yoga, and Conscious Storytelling. Development of a unique narrative style based on authenticity, intuition, and the exploration of personal experiences as inspiration for changing narratives in others. 4 Content Pillars. 8 Topics. 4 Subsections. Metrics: - Over 115 Letters Published. Engagement rate: 5.2%. Open rate: 34.4%. Audience: - Current status: 290+ Subscribers, 450+ Followers. - Average Weekly Growth: 14.8% - Annual Subscriber Growth 2023–2024: 839% - Annual Subscriber Growth 2024–2025: 72%

Senior Data Analyst

POLIGONO CAPITALSenior Data Analyst

Jan. 2022 - May. 2023Zapopan, Jalisco, MéxicoData Analysis of Growth Marketing Strategies, Attribution Model optimization, Predictive Audience segmentation and Digital Marketing Campaigns co-creation. Design of Digital Ecosystems, Digital Platforms Performance Analysis and Consultancy of Google Ads & Shopping Campaigns for tech-based Startups. Startups: Seasons Love your Skin, Mi Dulce Hogar, Troquer, 100 Ladrillos, Wecon, Pardela.

Digital Marketing Lead

POLIGONO CAPITALDigital Marketing Lead

Oct. 2020 - Dec. 2021Guadalajara, Mexico Metropolitan AreaGrowth Marketing and eCommerce Strategies for Tech-Based Startups: Seasons Love your Skin, Mi Dulce Hogar, 100 Ladrillos, Duxstar, Pardela. Data Analysis & Visualization Digital of Digital Marketing and Business KPI's Web Design & Development; A/B Testing, UX and SEO tactics. Paid Advertising (FB, IG, Google Ads/DMC). eCommerce BackEnd Support & Reports (Shopify). Inbound Marketing Strategies. (HubSpot).

Digital Marketing Lead

Donaldson LATAMDigital Marketing Lead

Oct. 2016 - Sep. 2020Aguascalientes Area, MexicoLeads Generation, Automated Marketing, Attribution Modeling, Content Marketing, Analytics and SEO. Paid Advertising for: Mexico, Colombia, Chile, Peru, Argentina, Central America and Brazil (in Portuguese). Leads from South America: +167% ROAS: 485.7 CPL: -16.3% YoY Strategic Collaborator or Leader in Key Projects: LATAM e-Commerce, New Global WebSite, ClickToChat Strategy, Brazil Lead Generation/eCommerce Strategy. Training for Dealers, Marketing and Sales Teams in Paid Advertising, CRM (HubSpot) & Social Selling (LinkedIn)

Co-Founder & Country Manager

EmpreDiem MéxicoCo-Founder & Country Manager

Apr. 2015 - Sep. 2016Querétaro Area, MexicoSocial Innovation and Entrepreneurship programs that empower and connect young social leaders, social entrepreneurs, enterprises, NGO's and universities in order to generate new social business models that solves world’s most urgent problems. CFO & CTO Roles. Key Partnerships Developer. Balloon Camp Project Leader. Methodologies Designer.

Businness Partner Emprediem Mexico

EmpreDiem MéxicoBusinness Partner Emprediem Mexico

Oct. 2014 - Mar. 2015Santiago, ChileFeasibility Analysis to Launch the Company in Mexico. Digital Marketing Consultancy for Balloon Latam Program. Value Proposition & Innovation Methodologies Designer.

Digital Marketing Coordinator

Tecnológico de Monterrey Campus QuerétaroDigital Marketing Coordinator

Jun. 2011 - May. 2014Querétaro y alrededores, MéxicoManager of the 1st University's Digital Marketing Lab, with a team of 4-6 interns each semester (20 members). Member of Social Media National Comitee. ROAS of 152% from Lead Generation Campaigns, including: Content Marketing, Facebook & Youtube Advertising, SEM, SEO, Conversion Rate Optimization, Website Design & Development

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