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Work Background
VeepeeTechLead Product Manager - Commercial & Sourcing
Sep. 2024Barcelona, Catalonia, Spain* Lead PM on Salesforce & DocuSign integration to track commercial activity, budget and Contract Lifecycle Management. Define Roll out strategy / roadmap for the tech solution. Reduce implementation & delivery time by 60%.
* Lead PM on the Sale Analysis Pricing tool. Define the technical roadmap, testing and roll out strategy of the new pricing tool for the Veepee group. Increasing the profitability of negotiated discount, stock rotation and process time by 19%. Main responsibilities are: - Bringing the vision of the product to all stake holders.
- Defining roadmap & actions to maximise priority KP|s.
- Strong focus on delivering value, data driven decision and AB testing for our customers.
- Direct management of 5 product owners and support teams
VeepeeTechLed of Diversity and Inclusion
Oct. 2022 - Dec. 2024Barcelona, Catalonia, Spain* Defining part of the Group D&I Strategy. Accountable for inclusive Tech initiatives for Gender Balance KPIs.
* Coordinating the global D&I network by leading initiative with external partners such as Technovation Girls Catalonia & SheEO France
* Leading internal initiatives such as D&I events & workshops as well as developing a Women Mentoring Program.
VeepeeTechSenior Project Program Manager - Transversal Tech Projects
Mar. 2021 - Sep. 2024Barcelona, Catalonia, SpainVast experience as a Technical Program Lead succesfuly delivering for Veepee Group: MarketPlace Platform Migration Program -
* Lead the new platform definition, development and change management of the front and back-office solutions for the MarketPlace business of Veepee group for all its countries.
* Define migration strategy & plan for the front e-commere platform, order management, backoffice, catalog integration & data migration with all stakeholders
* Successfully deliver on time to cease contract with external platform, make savings of 500k anualy and secure business continuity of 25MM of Euros. French Purchase Experience Transformation -
* Lead and secure the transformation of purchase experience for the French Market on Veepee Group
* Defined the roadmap, rollout strategy and platform migration for the web & app experience
* Secure a 2% of increase of conversion rate on the purchase flow by enhancing the customer experience & aligning the shipping fee strategy. Benelux Platform Migration Program -
* Lead the migration of front and back-office of Veepee North European subsidiaries
* Define migration strategy & plan with all stakeholders
* Operate data referentials migration of millions of members
* Organize & monitor operations for new platforms beta tests, ramp-ups & switch
VeepeeTechSenior Product Owner - Checkout Experience
Jan. 2019 - Mar. 2021Barcelona Area, SpainLeading the tech team responsible for re-imagining the purchase experience at Veepee for current and future products. Additionally defining the product vision and development of the Promotion tool for Vouchers, Promotion & Gift Cards (2021). Increasing the 10% the cart amount, improving the shipping fee strategy, the usability of the delivery selection and maximizing the promotion/discount availability for our customers. Overall increase of 3% of conversion rate for the South Region on the Veepee Group. Main Responsibilities:
- Follow up the product vision together with our business stakeholders
- Owner of the backlog, definition of the sprint mission and overall deliveries
- Driver of beta & AB testing
- Applying the Agile Methodology for the development teams.
PrivaliaProduct Owner Ad Tech
Aug. 2018 - Jan. 2019Barcelona Area, Spain
GammaUXProject Manager
Jun. 2017 - Aug. 2018Barcelona Area, SpainWorking as a Project Manager in the area of acquisition for imaginBank as our client. Afew of my tasks are: - Analyzing day to day analytics and acquisition variables to understand KPIs and performance
- Interpreting and understanding data to extract business insights
- Translate the business strategy and requirements into initiatives to be developed by the Product teams
- Monitor and report the performance of the initiatives from a business point-of-view
- User testing to understand how to make users into clients by creating a confortable environment for them to signup
- Creating proposals to maintain and improve the user experience of the product. Some of my unique characteristics that helps me on the job: - Strong Analytical mindset: I enjoy working with data and I'm comfortable with math and statistical analysis.
- Very good business awareness, plus the ability to understand the global business picture.
- Team player and strong willingness to work as a team with different parts of the business. Some of the software I rely on to do my job: - Adobe Analytics
- Teleaf by IBM
- Microsoft office
Napptilus Tech LabProduct Owner
Jan. 2015 - May. 2017Barcelona y alrededores, EspañaProduct Owner for one of Napptilus startup: SeenJobs. I have been working on this product from the conceptualisation, to design, leading the development team to create the mobile solution. Released the Android app. Also working closely with the marketing team to create the pre- launching, launching and user sign/retention. Some of the daily responsibilities of the job are: - Market & user research, user testing.
- Sketching & Whiteframe of the product (using either Sketch or Marvel & Flinto)
- Weekly meeting with the team to review tasks through the SCRUM methodology.
- Working closely with Android, iOS and backend Developers to develop the solution
- Attending meeting with potential investors and board members
- Working closely with QA Team (specially A/B testing)
- Working directly in the marketing online campaign - Creating all documentation of the product for investors, posible customers & user support
Visual EngineeringProduct Manager
Jul. 2013 - May. 2017Barcelona y alrededores, EspañaVisual Engineering is a software consulting company from Barcelona, Spain. I work as a PM Mobile Video Collaboration product. The main responsibilities to lead this products are: - Managing the entire MVC product line life cycle from strategic planning to tactical activities
- Specifying market requirements for current and the future of MVC by conducting market research supported by on-going visits to customers and non-customers.
- Developing new project opportunities with possible clients and current clients for the solutions - Level 1 and 2 technical activities within the product, either client support, improvements or integrations with customer's solutions.
- Analyse potential partner relationships for the MVC product.
- Opening new opportunities nationally and internationally. Worked directly with Spanish and UK market in Europe. Currently handling partnerships with South Arabia countries.
- Billing of some of the components of the product
Visual EngineeringProduct Marketing Coordinator
Jul. 2012 - May. 2017Passeig de Gracia 67- Product branding. Community Manager & Marketing Online 2.0
- Marketing plan creation & coordination
- Adaptation, creation & publication online content
- News Blogger for the brand
- Managing Online Traffic Analysis through Google Analytics
- Preparation & Publication of Ad Campaigns through Google Ads & Facebook Ads
- Email marketing
- Vast knowledge on different social networks: Facebook, Twitter, Google+ & Pinterest
- Comment manager for the brand through all social networks
- Website SEO
OonairTecnical Customer Engineer
Jan. 2010 - Feb. 2014Barcelona y alrededores, España- Technical Customer Support
- Testing UI Engineer
- Community Manager
BantelIngeniero de Proyecto
Dec. 2008 - Sep. 2009Venezuela- Satellite Engineer in charge of the satellite network for clients.
Telefónica VenezuelaPasante/Becario
Jan. 2008 - Jan. 2009Venezuela- Project Engineer in the area of Optical Fiber for the Backbone of Telefónica Venezuela
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