Roger Christian Company, Prism Marketing PartnersMarketing and Business Performance Growth
Mar. 2024Texas, Arkansas, United States"The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it." Thank you, Sergio Zyman! My marketing world – and passion – is the fusion of brick-n-mortar with digital innovation. The work I do centers around People and organizations focused on winning the hearts, minds and wallets of the competitive marketplace to capture their share of dynamic market growth. This work delivers growth performance because I combine-n-apply marketing disciplines and process with learned-experience and street-savvy instincts surrounding the consumer-occasion-channel and the OPERATIONS behind a brand’s differentiated value. I also elevate marketing’s understanding - as well as integrate - the role of the People who do the real work ... the field sales reps, operators and associates in the trenches who take the plans, creative and content and bring it to life, one consumer purchase experience at a time. Having been mentored, inspired and taught by the some of the best Leaders and People in the world, I am capable of doing all the ‘marketing stuff’ you want to talk about; from research and analytics, to JBPs and strat plans, to creative development, tactical calendars, execution, investment with evaluation metrics. But it’s my innate ability to cut thru the clutter of meetings, jargon, egos, silos and bullshit – all that interference we experience – and get to the ‘real reason’ behind the marketing, and what it will take to deliver true growth and performance for the business, that makes my work, work. I embrace diversity, change and a values-inspired organization and fully engage to making a difference beyond just making the numbers.