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MISSISSIPPI THEATRE ASSOCIATION INCExecutive Director
Nov. 2023Accomplishments: 25% Festival Participation Growth YOY 24-25 Successfully managed a Board of Directors comprising 25 distinguished artistic educators and civic leaders. Secured grant funding for fiscal years 2024–2026. Led a comprehensive graphic rebranding initiative for the organization. Established a paid internship partnership with Mississippi State University for North DramaFest. Implemented a volunteer recruitment program and donor mapping strategy as part of the organization's Long-Term Strategic Plan. As Executive Director, I am responsible for overseeing the administration, strategic initiatives, and daily operations of the Mississippi Theatre Association (MTA). My role encompasses governance, financial development, communications, and event management to advance MTA’s mission and outreach. Key responsibilities include: Serving as the primary liaison for all organizational correspondence and public inquiries. Maintaining comprehensive business records, including officer and festival chair manuals, financial reports, and membership databases. Identifying and securing funding sources to support MTA’s programs and operations. Organizing and executing all MTA special events and meetings. Assisting the MTA Convention Host in planning and executing the annual MTA Convention, including: Coordinating, printing, and distributing all convention documents, including the official program. Managing convention registration processes and organizing materials. Procuring trophies, awards, and event-related materials. Acting as the primary liaison for the convention hotel. Supporting local arrangements personnel to ensure seamless event execution. Coordinating hotel accommodations and travel logistics for festival adjudicators and special guests. Partnering with local businesses and vendors to enhance the convention experience. Maintaining and updating the MTA website to ensure accessibility and engagement.
TopFire Media Inc.Digital Ads Account Manager
Oct. 2023 - Jul. 2025Chicago, Illinois, United States*Managed advertising for franchise expansions with #nationalbrands such as Shredder Ski, Flying Biscuit Café, Streamline Brands, Lime Fresh Mexican Grill, Tifa Chocolate & Gelato, Le Macaron, Pecan Jacks Ice Cream, Fuelfox, Bowled Co., and more. *Determine Cost Per Acquisition *Brand development for emerging, mid-market, and legacy brand franchises. *Meta & Google PPC strategic ad development. *Analysis of current marketing trends to determine the effectiveness of different styles and strategies. *Analyze sales numbers compared to the marketing budget to find the profit margin and which campaigns were most effective. *Collaborate with other executives to make high-level decisions regarding the budget and the direction of clientele *Create and maintain a successful brand and image that attracts high-level investors. *Develop marketing strategies for new products or services that comply with current company standards
Startorix Media SolutionsFounder
Aug. 2020Madison, Mississippi, United StatesPearce Renewables, a global account, gained over 6,000 organic followers on LinkedIn after running their SEO and developing branded organic content for nine months. Dr. Woo's Diabetes Endocrine Institute started at #4 on Facebook and became #1 in its category for Mississippi after one year of service. HomeCare Hospice started as the #3 Hospice business on Facebook and became #1 in its category for Mississippi after one year of digital ads and social media management. Healthier Mississippi People worked on a shoestring budget to recruit nurses during COVID. 500 new hires were acquired for the state's largest hospital in its first year. As the founder of Startorix Media Solutions, she has managed multiple social platforms and served as the sole creator of social media content for statewide brands such as Central Surgical Associates, Dr. Woo’s Diabetes and Endocrine Institute, HomeCare Hospice, Healthier Mississippi People, and national brands such as Pearce Renewables and Unitek Global Services for THINK Creative Intelligence Agency. Screen casting is offered for agency analytics and case studies are available upon request**
THINK WebstoreDirector of Marketing
Oct. 2019 - Jan. 2023Ridgeland, Mississippi, United States*Brand development, awareness, and recognition for entrepreneurs and established businesses. *Social media content creation of custom graphics and copywriting daily for 13 business accounts. *Google PPC ad development, optimization, execution, and monitoring. *Reputation management for all digital platforms. *Analysis of current marketing trends to determine the effectiveness of different styles and strategies. *Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective. *Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company. *Create and maintain a successful brand and image that attracts customers to the product or service *Develop marketing strategies for new products or services that comply with current company standards
BiogenSpinraza Ambassador
Apr. 2019 - Mar. 2020Traveling public speaker hired to speak solely on son's behalf of his experience with Spinraza. Results vary from one patient to the next. Please consult a medical professional before administration.
Rare Disease Legislative AdvocatesLobbyist
Oct. 2018First-time success lobbying to add Spinal Muscular Atrophy to newborn screenings in the state of Mississippi. While SMA was added to the federal RUSP, adding the condition to the existing panel is determined by state legislation. Meetings took place with the genetic advisory committee, the Mississippi Department of Health, and our congresspeople in Washington D.C.
Belhaven ResidentialLeasing Consultant
Sep. 2015 - Jan. 2017Jackson, MSOversaw vacancy flow and managing make ready staff for apartments and homes available for acquisition, closed leasing deals, and drafted contracts. Involved in the entire process of leasing the 425 properties as follows: • Met the tenants and gathered their requirements such as the type of property they are interested in, their budget, their financial status, location in which they are looking for a property. Conducted credit criminal/background checks to ensure they were quality renters. • Arranged meetings of the tenants with the property holders and participated in negotiating and closing the deals • Followed the latest trends and news in real estate world and looks for the potential clients in the industry • Discussed the legal issues related to the leasing contracts and helps in preparing proper legal documents to prevent any kind of legal issues in the signed contracts • Collected the leasing amount form the tenants and helps them in filling leasing forms and documents • Oversaw the documents submitted by the tenants and checks for their validity and accuracy. • Managed make-ready staff composed of 3 vendors and 2 in-house staff members to ensure timely delivery of completed, flipped apartments and homes for scheduled move-ins Main accomplishments: Averaged 15-20 new contracts per month for peak season with bonus incentives. 98% closing rate for leases.
Richard Schwartz & AssociatesDirector of Media and Community Relations
Jan. 2011 - Jan. 2014Jackson, MS• Served as a brand and communications leader within the organization: messenger of brand positioning & marketing initiatives • Lead development of creative content for social media marketing • Planned and administers firm's marketing operation budget for all forms of media business development • Internet marketing on all social media platforms • Digital media campaign development • Competitive and strategic planning, budgeting and forecasting, media buying • Event coordinator and director • Manages marketing suppliers: negotiates with media agents to secure agreements for translation of materials into other media. • Edits materials according to specific market or customer requirements. • Corporate sponsorship director • Develops promotional materials including marketing collateral and print copies • Oversaw business development activities, corporate communications activities: external communications and systems, internal communications and systems, public relations efforts, external vendors and consultants • Developed and administers marketing database • Managed day to day activity with PR, press and marketing communications agencies • Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with company • Developed key messaging, branding and positioning statements. Drafted engaging, accurate and effective press releases. Oversaw and adhered to the communications department budget. • Worked in conjunction with media buyer and advertising agencies to ensure proper commercial traffic was delivered for media to air in five designated markets. • Script writing, editing, and casting for local production of commercials Main accomplishments: maintaining incoming cases for a major law firm that demanded a 35% profit margin
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