Esther Kelleher

Marketing

CopywritingMarketingTranslatorC-level ExecutiveCustomer ServiceConsultingData Entry

A results-driven sales and marketing leader with 17+ years’ experience scaling retail and eCommerce brands across consumer, fashion & wellness sectors. Proven ability to build marketing strategy, lead execution, drive revenue growth & build impactful retail (B2B) and customer partnerships while aligning to global strategy, Esther is skilled at delivering PR, influencer, trade marketing as well as locally nuanced campaign initiatives that build brand awareness and drive sell-through across physical and digital channels. Key strengths include developing local market strategies from global objectives (Etsy.com, Country Road Group - MIMCO), managing high-value retail relationships (including department stores and independents), and leading end-to-end brand activations, events & product launches. Esther is hugely successful at relationship building, stakeholder management and leading high-performance teams. Commercially focused and highly organised, Esther has consistently delivered brand/product launches into new markets, sales growth, built out social media positioning & brand awareness uplifts, all while working autonomously in market-facing roles.

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Work Background

Marketing, Digital & Communications Consultant

Self-employedMarketing, Digital & Communications Consultant

Oct. 2017Experienced in: • Acquisition and retention customer strategy • Partnership plans (B2B, B2C and CSR) • Digital marketing • Community growth + engagement plans • Development of brand strategy + positioning • Plans for entering new markets + category launches • PR + media relations + events Client List: • VALA Equestrian • Good Food Partners - Messy Monkeys and Freedom Foods • Australian Super • BuzzPop Brands • Ted & Mems: Granola and Muesli • Cotton On Group - Body and Menswear • Etsy.com: The global marketplace for handmade and vintage goods • The Working Party: A Shopify Plus Partner and Shopify Expert digital and eCommerce agency • rara PR: A public relations, digital marketing and branding agency

Owner

PL CollectiveOwner

Oct. 2017Melbourne, AustraliaMinimalist Jewellery: fun, fine and to be stacked. Shop www.plcollective.com.au

Senior Marketing & PR Manager - Australia

EtsySenior Marketing & PR Manager - Australia

Aug. 2015 - Dec. 2017AustraliaDeveloping and leading the acquisition and retention strategies for Etsy.com here in Australia. Develop and execute national and multinational brand awareness campaigns. Represent the Etsy Australia team and campaigns back into the wider Global Marketing Departments and HQ in Brooklyn, NYC.

Global Marketing & PR Manager

Country Road Group - MIMCOGlobal Marketing & PR Manager

Apr. 2012 - Sep. 2015

Marketing & Communications Manager - Contracting

Factory X - Gorman & Alannah HillMarketing & Communications Manager - Contracting

Jan. 2012 - May. 2012

Marketing and Events Specialist

SportsgirlMarketing and Events Specialist

Aug. 2008 - Dec. 2011

Digital & PR

Seed HeritageDigital & PR

Aug. 2007 - Aug. 2008

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