A results-driven sales and marketing leader with 17+ years’ experience scaling retail and eCommerce brands across consumer, fashion & wellness sectors. Proven ability to build marketing strategy, lead execution, drive revenue growth & build impactful retail (B2B) and customer partnerships while aligning to global strategy, Esther is skilled at delivering PR, influencer, trade marketing as well as locally nuanced campaign initiatives that build brand awareness and drive sell-through across physical and digital channels.
Key strengths include developing local market strategies from global objectives (Etsy.com, Country Road Group - MIMCO), managing high-value retail relationships (including department stores and independents), and leading end-to-end brand activations, events & product launches. Esther is hugely successful at relationship building, stakeholder management and leading high-performance teams.
Commercially focused and highly organised, Esther has consistently delivered brand/product launches into new markets, sales growth, built out social media positioning & brand awareness uplifts, all while working autonomously in market-facing roles.More...