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Amazon Web Services (AWS)Sales Enablement / Event Program Manager
May. 2024San Diego Metropolitan AreaCurrently supporting the Global Campaigns team with Sales Enablement and demand generation for key AWS events, re:Inforce and re:Invent 2025. Driving sponsorship sales, group ticket offers, and operational workstreams in preparation for annual learning event AWS re:Invent 2024.
George P Johnson Experience MarketingEvent Producer - Snowflake / Google Open Source Team
Aug. 2021 - May. 2024Event Producer supporting the Google Open Source team with event sponsorship, strategy, data analysis, and storytelling. Leading key hybrid/virtual internal events, sponsored events, and managing a team of two.
GoogleDevRel Events and Learning Services Program Manager - Google
Mar. 2019 - Apr. 2021Sunnyvale, CA• Operations lead for 150+ digital events + 35 mid-large technical conferences within the community space of open source, kubernetes, devops, serverless, and programming languages Go, Python, JavaScript, and Ruby
• Built processes playbook, KPI dashboard, and microsite hosting program objectives, case studies, and performance data with quarterly analysis - resulting in 75% increase of trained developers YoY '19-'21
• Co-managed $3m+ sponsorship budget for global developer events (KubeCon), led a strategic field marketing plan with 300 peers by integrating SFDC opportunity visibility, generating $100m pipeline in '19-'20
• Streamlined the global learning events program, Google Cloud Hero from July '20 -'21, 80% focused on enterprise customers increasing product training, consumption, enabled account teams to scale events 2x July 2020 - Supporting Cloud Hero enterprise learning initiatives via gamified hands-on Qwiklabs to deeply train accounts, enabling cloud learners, and community outreach strategy for skill badges. It's currently free to enroll, check out the learning paths here: https://cloud.google.com/training/badges 2019-2020 Responsible for managing quarterly budget, production, execution, and marketing of developer-focused events. Lead event management across internal and vendor teams, design 20x20+ booths, logistical deployment, strategic planning, generate event website, creative CTAs, influence pipeline revenue with customer meetings, sales engagement, and ultimately ensuring events goals are accomplished. Also, having fun! (via Adecco) •Operations lead: Kubecon EU, NA 2019 (Barcelona, San Diego) Diamond level sponsorships
•Program Manager: DevOps/ServerlessDays events 2019-2020 (Milan, London, Sydney, NYC)
•Language events 2019 (Gophercon US, JSConf US, Node+JS Interactive) •Swag program for DevRel events: sustainability, budget, vendors, logistics
George P Johnson Experience MarketingDreamforce 2018 Event Producer
Mar. 2018 - Dec. 2018San Francisco Bay Area• Lead for pre/post production of two experiential activations within the InterContinental hotel
• Managed budget, communications, curated space for prospect demos and client meetings (via Google docs, Salesforce, various comms and data tools) • Presented updates to Salesforce + MuleSoft, showcasing the planning process with financial transparency and weekly deliverables needed from all internal and external teams
• Built-out multiple floor plan layouts with furnishing, tech demo setups, production schedule, coordinating multiple vendors -- worked with AV, Union labor, Decor, GPJ and Salesforce teams
• Onsite event management, problem solving, ensure alignment and always have a good attitude As an independent events producer, I led the full pre/post production of two activation stations within the InterContinental hotel for Salesforce's annual conference, Dreamforce 2018. I was given a budget and created wonderful week-long experiential areas. My role allowed me to lead weekly client meetings with Salesforce and MuleSoft, showcasing the pre-planning process, floor plan layouts with furniture detail, tech demo setups, full production schedule, communicating with multiple vendors, staying aligned with deadlines and providing financial transparency. Overall, Dreamforce 2018, was a massive success and continues to be the leading technology conference bringing in close to 200,000 attendees to learn and be inspired.
SimpleeField Marketing Manager
Jan. 2016 - Dec. 2018Palo Alto, CA•Lead for all field marketing campaigns and events (FinTech/Healthcare industry) generating/influencing $45M-$100M+ in pipeline opportunities YoY
•Built playbook for marketing multi-touch campaigns, content for email nurture, tracking sales follow up (weekly cadence on Salesforce reporting, enablement tactics, A/B testing)
•Manage full strategy/budget: channel partners, webinars, merchandising, collateral and events
•Created and managed key asset distribution: Forrester research report, Mayo Clinic and Northwestern Medicine case study, HFMA webinars, and evangelized peer review process docs
•Strategize with RVPs on events calendar, plus create new events with partners in region
•Customer communications via planning multiple initiatives ensuring all teams are aligned Simplee® is changing how people pay for healthcare, creating award winning patient financial care. The Simplee Financial Engagement™ software platform is healthcare’s first patient engagement solution unifying hospital and physician estimates, statements, payments, and credit. Since launching its enterprise platform in 2013, Simplee now works with nearly 1,300 hospitals and physician groups, across 5+ million US patients representing over $1+ billion in annual payments.
BrightEdgeField Marketing, Sponsorship Sales Manager
Jun. 2015 - Nov. 2016San MateoShare16 Marketing Events, Sponsorships, and Enablement
• Leading all sponsorship campaigns for the 6th annual digital marketing conference, Share16
• Managing event website, speakers, content & sales enablement; exceeding Q1 rev. goals 125% Share15~
• Supported all core logistical operations for the digital marketing conference, Share15
• Ran cross-functional marketing enablement campaigns for internal departments+customers
• Worked effectively with EXP Production team to ensure event quality at The Westin St. Francis
• Updated event website daily, contributed to company blog, and offered many marketing ideas
• Created key marketing collateral and guides for corporate distribution internally and externally • Managed content review of 70+ Fortune 500 global brand decks on digital marketing integration
• Planned exec. VIP events, managed speaker dinner, and created branded invites for the event
• Collected and consolidated all post-event survey data, which is valuable to enhance Share16 BrightEdge is the essential Organic SEO and content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's customers include over 9,000 brands, like 3M, Microsoft, Netflix, Facebook and Nike. The company is based in San Mateo, CA with offices in Seattle, New York City, Chicago, Cleveland, Tokyo, Sydney and London. Be a part of Share16, the leading industry event by digital marketers for digital marketers, on October 24th-26th 2016 at the Westin St Francis in San Francisco! www.brightedge.com/Share16
ShellEvent Marketing Coordinator
Sep. 2014 - Dec. 2014-Planning/strategizing a film screening event for the Rational Middle Energy Series with budget to spend on advertising, promotions, and other marketing efforts to make this a success
-This senior project is sponsored by Shell Oil to enhance awareness and encourage collaborative efforts to develop workable solutions towards global energy challenges; we are the future of energy!
-Exhibited a successful run of show filmed by Mustang News with 200+ people in attendance exceeding our goal along with collecting insightful pre and post show survey data about the event
MINDBODY, Inc.Marketing Consultant
Sep. 2014 - Dec. 2014San Luis Obispo, California Area-Completed a senior project helping MindBody improve their latest software product offering
-MindBody released a new lite version of their software called MindBody Go; by analyzing customer data and user trends, we can better establish the product towards the right market -Conducted client interviews, found data supporting MindBody's current market of fitness, salons, and spa/wellness, as well as researched into the single service provider market for expansion
FujitsuStrategic Planning and Channel Marketing Intern
Jun. 2014 - Sep. 2014Sunnyvale, California•New product development, launch, and implementation •Target market research, vertical market alignment, and partner collaboration •Competitive matrices, channel strategy, and data analysis
Jan Grieff Research AssociatesSEO Specialist
Apr. 2014 - Sep. 2014San Luis Obispo, California Area• Manage multiple social media channels and update the company website + blog • Set up Google Analytics as well as SEO key words to boost brand awareness
• Increased client awareness by 25% and boosted overall leads by 20%
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