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Work Background
Aseel HoldingChief Financial Officer
Apr. 2025Riyadh, Saudi ArabiaI successfully directed financial operations at Aseel Holding, contributing to substantial growth and efficiency improvements. • Streamlined disbursement of accurate monthly financial reporting for Real Estate, F&B and Hospitality business units supporting informed investment decision. • Authored financial models for real estate projects & comprehensive feasibility studies for F&B and hospitality expansions, driving strategic investments. • Laid the foundation for Integrating Foodics POS with Microsoft Dynamics ERP, enhancing operational efficiency and data accuracy. • Cultivated strong banking relationships, ensuring compliance and effective risk management in treasury functions.
AJIL Financial Services CompanySenior Manager Finance & Accounting
Jan. 2024 - Apr. 2025Jeddah, Makkah, Saudi ArabiaI excelled in driving financial strategy and compliance at AJIL Financial Services Company, achieving significant operational improvements. • Reporting of monthly financial results to management including variance analysis from last period and budget & recommending corrective actions for achievement of targets. • Completed quarterly and annual external audit and compliance reporting to SAMA (Saudi Central Bank), ensuring adherence to statutory and regulatory requirements. • Maintained a comprehensive risk register and development & enforcement of annual budget for the organization verifying all capex & opex are in line with the budget. • Managing treasury function to ensure availability of low cost funds from banks to fund the financing requirement for both working capital and large commercial assets of the clients. • Oversaw tax return filings, ensuring all statutory obligations were met and minimizing potential liabilities.
Food Basics CoFinance Manager
Jun. 2022 - Dec. 2023Riyadh, Saudi ArabiaI played a pivotal role in driving financial strategy and operational efficiency at Food Basics Co. • Structured and presented board packs and executive dashboards to the Board and Audit Committee, offering strategic insights into the financial performance of each F&B segment to support high-level decision-making. • Developed and monitored financial KPIs, aligning departmental goals with overall company objectives. • Authorized key strategic expansion plans, including new branches and product launches, based on thorough feasibility studies and financial models, contributing to long-term growth. • Strengthened relationships with banks and investors, securing favorable terms that enhanced cash flow and working capital. • Completed full lifecycle of ERP MS Dynamics Finance & Operations implementation for financial, inventory, fixed assets, procurement & supply chain modules from authorizing vendor selection till the go-live phase and reports delivery. • Seamlessly integrated Foodics Retail POS, ZenHR payroll system and Fathom budgeting & forecasting systems with ERP and transitioned from legacy Quick Books software. • Approved product pricing, promotional campaigns; ensuring alignment with organizational goals and achieving profitability targets of 15% net profit margin within twelve months.
Universal Building Materials Merchants CO LTD.Financial Controller
Sep. 2018 - Jun. 2022Riyadh, KSA & Dubai, UAEAs a Financial Controller, I was entrusted with the following tasks: • Prepared IFRS-compliant financial statements for entities in Riyadh & Dubai & delivered analytical reports to senior management with strategic insights. • Managed tax filings across both jurisdictions ensuring regulatory filings are done on time and timely closing of books by posting all journals and sub ledgers. • Played a key role in the evaluation and recommended implementation of Oracle JD Edwards ERP to streamline group reporting and consolidation. • Developed annual budgets, review and approve product costing & pricing strategies and managed CAPEX (SAR 120mn) for the Riyadh Metro construction project & multiple projects based in the UAE. • Managed & mentored high-performing teams & provided shared services for other business units. • Enforced stringent controls on procurement and credit sales, maintaining healthy accounts receivable and inventory balances.
UrbansoleAssistant Manager Accounts & Finance
Jul. 2017 - Aug. 2018PakistanI successfully managed financial reporting and compliance, driving impactful changes in our financial strategy. • Worked independently to produce monthly and annual financial statements based on excel after monthly closing of books, including general ledger (GL) and other sub-ledger modules based on accrual accounting, while leading the smooth execution of the annual budget. • Cross functional collaboration with teams to control manufacturing and production costs, providing strategic guidance to ensure alignment with organizational targets. • Developed and implemented accounting policies that improved operational efficiency and accuracy. • Provided insightful variance analysis for retail and wholesale divisions, aiding in strategic planning. • Strengthened relationships with banks to secure multiple lines of credit for CAPEX and OPEX needs.
PwCSenior Associate Consultant
Sep. 2014 - Jun. 2017Lahore, PakistanI successfully managed end-to-end ERP implementations while enhancing internal controls and financial reporting along with performance of external audit. • Strategic and hands-on implementation and oversight of the Oracle EBS or Fusion ERP accounting SaaS system, collaborating closely with the client’s steering committee and senior leadership to ensure alignment with business objectives & recommending the best practices. • Conducted comprehensive external audits of financial statements and financial controls for clients across various industries, ensuring compliance with GAAP and IFRS, integrity of financial data and coordinated the preparation of audit reports and presented findings to senior management. • Completing audit procedures based on test of controls, test of details, substantive and analytical procedures.
Lalani & AssociatesFinancial Analyst
Feb. 2010 - Aug. 2014LahoreI successfully contributed to the financial auditing process, ensuring high standards of accuracy and compliance. • Conducted comprehensive control testing and reconciled accounts, leading to improved audit efficiency. • Prepared detailed business appraisal reports, providing clients with valuable insights into their financial health. • Hands-on execution of advising clients on investment portfolio strategies aligned with their profiles after implementing risk assessment, data analysis and market trends identification including tailored recommendations for revenue & returns maximization and exit strategies.
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