Michel Zalcman

Digital Marketing Strategist

SMM ManagerEmail Marketing ManagerCommunications ManagerBrand Marketing ManagerMarketing DirectorCopywriterInfluencer Marketing ManagerDigital Ads ManagerMarketingEvent ProducerMarketing Analytics ManagerTranslatorCommunity ManagerContent ManagerSEO Manager

With a Bachelor’s degree in Communications and Marketing from ESPM, Brazil’s leading marketing university, I bring a strategic, results-oriented approach to digital growth. My professional background is rooted in managing high-stakes demands and delivering measurable impact for high-profile brands. As an Account Manager at JOR Agency, I spearheaded digital strategies for major accounts, including the iconic Parque Bondinho. During my tenure, the attraction was recognized as the "Most Beloved Tourist Attraction in Rio" for two consecutive years. This success was further enhanced by my specialized expertise in AI and Machine Learning, which I use to drive innovation and efficiency in campaign management. Previously, at Qualistage, I was responsible for building the venue's digital presence from the ground up, successfully attracting 50,000 followers within just 10 months. I achieved these results by leveraging my deep expertise in social media strategy and visual storytelling through Canva. By optimizing ad spend and maximizing reach across Meta, Google, TikTok, and Instagram Ads—complemented by deep dives into Analytics—I consistently refine performance to meet business goals. Fluent in English and Spanish with native Portuguese, I am uniquely equipped to drive international marketing success.

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Work Background

Account Manager

JOR AgencyAccount Manager

Feb. 2023 - Nov. 2024Brazil, Rio de JaneiroAccount Manager for one the biggest up and coming marketing agencies in the city, managing our two biggest digital marketing accounts. Main contact point between clients and agency, being responsible for the flow of every demand for my clients, wich were The biggest touristic attraction in the city, The Sugarloaf Mountain and one of the biggest ride-sharing apps in the world, InDrive.

Social Media Manager

QualistageSocial Media Manager

Dec. 2021 - Nov. 2022Brazil, Rio de JaneiroSocial Media Manager for the reopening of Rio de Janeiro's biggest show venue. Responsible for planning, capturing, editing and posting of all social media content, plus monthly marketing and sales reports. Also responsible for online partnerships, paid media, and SEO.

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Human-first Digital Marketing & Inbound Strategist

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