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Work Background
JacobsSenior Product Manager APME
Oct. 2021Melbourne, Victoria, AustraliaLed the evolution of product thinking within a traditionally non-product environment. Spearheaded product strategy, discovery, and delivery across a regional portfolio, helping drive digital transformation for internal tools and client-facing services. ★ This role became a blueprint for the internal product consulting I now offer — embedding clarity, structure, and scalable practices inside fast-growing or transforming teams. Highlights & Achievements: - Built a regional product operating model from scratch, introducing Agile Lean processes, a validation funnel, and strategic product governance into an engineering consulting-focused enterprise.
- Owned a 20+ product idea incubation portfolio, overseeing strategy, discovery, prioritisation, and investment alignment across multi-disciplinary teams.
- Led internal transformation efforts, making digital a front of mind, introducing digital tools to enhance the services, bringing iterative product practices to client work, resulting in new revenue streams and improved delivery timelines.
- Enabled capability uplift, coaching delivery teams, leadership, and international Communities of Practice on agile, design thinking, and lean experimentation. Key Responsibilities: - Discover and validate new product opportunities by researching client pain points, internal gaps, and market signals.
- Collaborate with regional leaders and technical teams to scope, prioritise, and launch digital tools in alignment with strategic initiatives.
- Oversee a structured idea-to-investment funnel, ensuring product bets align with strategic outcomes and ROI targets.
- Manage backlogs and shape roadmaps grounded in customer needs, usage data, business value, and technical feasibility.
- Drive cross-functional collaboration across time zones and disciplines, embedding a continuous improvement mindset.
Academy XiProduct Management Consultant | Course Instructor
Apr. 2018 - Sep. 2019Melbourne, AustraliaDesigned and delivered hands-on learning experiences to upskill aspiring and early-career Product Managers. ★ This role deepened my ability to distil complex product concepts into practical tools and frameworks, strengthening my coaching approach and helping shape future product leaders with clarity, structure, and real-world perspective. Key Contributions: - Developed curriculum and structured course pathways for Product Management programs.
- Delivered interactive sessions on product discovery, delivery, stakeholder alignment, prioritisation frameworks, and go-to-market strategy.
- Provided 1:1 coaching and mentoring, guiding students through case studies, projects, and career transitions.
- Assessed and reviewed student work to support skill development and critical thinking.
Monash UniversityProduct Mentor
Mar. 2017 - Sep. 2019Melbourne, AustraliaMentored students and early-stage entrepreneurs across business, innovation, and digital programs. ★ This experience allowed me to bridge academic learning with industry practice, supporting emerging product thinkers and reinforcing my strength in coaching others through strategic decisions, ambiguity, and early-stage problem solving. Key Contributions: - Advised students on product strategy, lean validation, and business case development.
- Provided career mentoring, pitch feedback, and project guidance in group and 1:1 formats.
- Supported program facilitators in refining learning experiences and building industry relevance.
MYOBProduct Manager
May. 2016 - Sep. 2020Melbourne, AustraliaLed product strategy, customer experience, and cross-functional delivery for MYOB’s financial software portfolio, serving accounting practices and professional services. ★ This role became a foundation for the consulting work I do today - navigating complex systems, unblocking delivery, aligning stakeholders, and driving customer-centric strategy in environments where clarity and coordination were essential. Highlights & Achievements - Built a reputation as a bridge between technical delivery and business strategy, consistently translating complex challenges into practical, high-impact solutions.
- Reduced churn by 20% in 3 months through an MVP that directly addressed pain points uncovered in qualitative research.
- Unblocked major customer migration blockers through service innovation, enabling 50% of desktop users to move online.
- Led strategy for a $5M+ revenue stream, using a combination of market data, customer feedback, and internal insights to drive roadmap priorities.
- Implemented a ground-up tracking system to generate visibility into product KPIs — informing leadership decisions and guiding experimentation. Key Responsibilities - Led a cross-functional team of 18, managing backlog, sprint cycles, and delivery through Agile practices.
- Developed and maintained product roadmaps and business cases aligned with broader commercial goals and technical feasibility.
- Collaborated with internal stakeholders across 11 teams (sales, support, marketing, services) to shape go-to-market plans and adoption strategies.
- Conducted customer research, mapped service flows, and created journey frameworks to prioritise experience-led product decisions.
- Navigated legacy systems and regulatory environments while driving forward modernisation, UX improvements, and strategic clarity.
- Acted as a key voice in cross-functional forums, facilitating prioritisation conversations and identifying ways to unblock stalled delivery.
Loud & ClearSenior Digital Producer
Dec. 2015 - Apr. 2016Melbourne Area, Australia· Managing client digital projects that included creating online presence, eCommerce, online marketing campaigns. Led a team of 5 and responsible for a contract value of $250K-500K. Key Achievements - Led the development of the Toyota GR 86 campaign, which required the development of a website, racer and visitor campaign and communications and a supporting Instagram campaign for the time of the event. - Managed the development of an onboarding module for Telstra internal learning management system that included the goal to increase engagement on the course. - Managed the development of an app for optometrists to improve early eyesight loss prevention for Optometry Australia. Day-to-day responsibilities included:
- Building client relationships and manage contracts.
- Collecting requirements, analysing client business, performing market and customer research to develop and present solution concepts (design concepts, positioning, user experience, marketing strategy).
- Developing project plans and estimates. - Putting together a project team, hire/outsource where necessary. - Managing project delivery: time, budget, scope/quality.
- Managing stakeholders, closely communicating with clients and project team.
MindvalleyProduct Owner | TribeLearn - Community Learning Platform
Aug. 2014 - Oct. 2015Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia· Developed community learning platform from idea to implementation, marketing and delivery to customers with a minimal budget of $100K and timeline to the break-even point and beyond. Developed early test and validation of the strategy. Hired and built a team of 6 professionals to deliver the product. Key Achievements - Created and implemented a business model including how to deliver the content and acquire customers, pricing and payment model which resulted in ~$1.2M. in sales over the first 3 months. - Successfully developed a digital marketing campaign to launch the product and ensure sales. To create the revenue above. Day-to-day responsibilities included:
- Developing the strategy, testing and validating it with minimum resources.
- Building and managing remote and in-house development teams.
- Developing customer journey.
- Release planning - prioritising feature set for every release and working with the team to define the schedule.
- Managing the project budget and time. PnL management.
- Engaging stakeholders, reporting to the company CEO on the strategy and progress
- Developing and implementing product launch strategy: positioning, funnel and ads campaign. - Working with course authors and course creation team on the program structure and funnel.
- Managing the learning community.
MindvalleyProject Management Team Lead
Jan. 2013 - Aug. 2014· Managed projects from initiation till launch. Worked with various teams to develop creative assets (websites, videos, social media content) for digital marketing campaigns. Led team of 4 Project Managers.
· Oversaw all aspects of deliverability, timeline and quality. Created and implemented project management processes for the company. Key Achievements - Implemented Project Management systems and practices to streamline all digital marketing projects within the company to reduce overtime and increase project completion on time. - Lead the development of Marketing Blueprints, templates and best practices to automate and increase project efficiency. - Lead the improvement of digital marketing campaigns to result in an 18% to 30% KPI increase. - Hire and mentor the Project Management team as well as coach company staff on Project Management practices.
CardPay Inc.Product Manager
Oct. 2011 - Dec. 2012Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaProduct Manager | CardPay | Oct 11 – Dec 12
· Business development in the A&P region, participating in proposals and contract negotiation. Managed contracts. Managed product development process. B2B sales and negotiations. Merchant management and new merchant acquisition. Achievements: - Lead the improvement of the functionality of the payment processing engine to reduced bugs and increase efficiency as well as the improvement of Merchant Payment Interface experience. - Managed the implementation of protocols to increased security: PCI DSS compliance, fraud assessment and prevention, personal data protection and security. - Successfully carried out security and merchant audits, fraud investigations and charge-back dispute. - Negotiated and managed the contract and implementation of gateway integration with Barclays bank UK, Wirecard Germany, RHB Malaysia. - Carried out VISA and MasterCard registration as a Payment Service Provider in CEMEA and A&P regions. - Increased number of merchants by 15%.
STRATEGIA V.I.C.Project Manager
Apr. 2009 - Oct. 2011Chelyabinsk, RussiaProject manager and B2B sales manager in digital agency. Projects I worked on included: web development, visual applications development (web-based), graphic animation, SEO, Yandex Ads campaigns (Russian Google), brand design and brand book, online sales campaigns.
- Full cycle B2B sales
- Creating Specifications
- managing contracts and payments
- Managing projects within time, quality and budget
- Managing communications and customer satisfaction
- Teambuilding
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