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Work Background
CEO
ODP CapitalCEO
Jan. 2025MexicoI help CEOs and leadership teams turn strategy into scalable products and profitable growth. My work sits between executive strategy and real execution: portfolio decisions, product growth models, pricing and monetization, innovation programs that translate vision into measurable results, especially in fintech, digital platforms and emerging technologies.
Strategic Planning Divisional Head (Dialogus Consultores)
Grupo SalinasStrategic Planning Divisional Head (Dialogus Consultores)
Feb. 2024 - Jun. 2024-Strategic Consulting and Business Development
Head of Product Digital Payments (Banco Azteca)
Grupo SalinasHead of Product Digital Payments (Banco Azteca)
Aug. 2022 - Feb. 2024Ciudad de México, México- Develop and implementation of Product Vision, Strategy and Growth: Payment’s portfolio across digital channels - Strategic roadmap planning and execution - Product Marketing and communication
Head of Product: Payments
Coppel S.A. de C.V.Head of Product: Payments
May. 2021 - Aug. 2022Culiacán Rosales, Sinaloa, México-Development and implementation of product strategy, growth and profitability. -Launch of new features, products and services
Business Development Manager
Coppel S.A. de C.V.Business Development Manager
Jan. 2021 - May. 2021- Build, partner or buy new business opportunities - Strategic planning and goal setting at corporate level
Innovation Manager
Coppel SA de CVInnovation Manager
Jul. 2017 - Jan. 2021Culiacán y alrededores, MéxicoWorking with multiple stakeholders to implement digital transformation in Financial Services. Currently developing Financial Services under the role of product development and business strategy
General Manager
CabifyGeneral Manager
Jan. 2016 - Nov. 2016Puebla de Zaragoza Area, MexicoStrategy, operations, marketing and business development
Director/Founder
Ding Mantisa Marketing EstratégicoDirector/Founder
Mar. 2013 - Dec. 2015Puebla de Zaragoza Area, MexicoStrategic Marketing and advertising
Associate Account Manager
BMC SoftwareAssociate Account Manager
Oct. 2011 - Jun. 2012Londres, Inglaterra, Reino UnidoSales and business development
Strategic Planning Coordinator
Televisa PublishingStrategic Planning Coordinator
Jun. 2007 - Jun. 2010Mexico CityStrategic planning and Corporate Finance
Administrative Executive (VIP Division)
Cinepolis CorporativoAdministrative Executive (VIP Division)
Jan. 2006 - May. 2007Mexico CityBusiness administration and corporate finance
Planning and Evaluation Analyst
Ministry of Social DevelopmentPlanning and Evaluation Analyst
Jan. 2005 - May. 2006Puebla de Zaragoza Area, MexicoSocial planning and evaluation

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Strategic Execution for Scalable Growth
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Head of Strategy: Pioneering Growth and Innovation
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