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Work Background
Product Specialist
Avantage Media GroupProduct Specialist
Mar. 2021 - Jun. 2023Boston, Massachusetts, United States• Established product roadmaps based on customer feedback, developed product requirements and specifications, and built prototypes using agile methodology for production application. • Implemented market research strategies to monitor and analyze customer behavior to advance product capabilities; increased user satisfaction by 40% and customer retention rate by 45%. • Conducted budgetary analysis to ensure correct allocation of resources; reduced monthly production costs by 29% within the first three months. • Oversaw product development life cycle from concept creation to post-production. • Cross-functionally created, validated, and launched features through collaboration with the design, user research, engineering, analytics, and business teams.
Brand Manager
Andra Who DesignsBrand Manager
Mar. 2017Boston, Massachusetts, United StatesDevelops a deep understanding of customers’ needs and goals to facilitate a seamless and successful end-to-end support user journey Analyzes and identifies opportunities for improving customer support experience using data analysis skills such as Nuance Analysis and Pattern Recognition Manages multiple projects simultaneously and meets strict deadlines while maintaining high-quality design standards Developed and executed brand strategies, ensuring consistent and memorable brand experiences across digital and physical touchpoints Drafted, customized, and executed omnichannel commerce solutions, optimizing user experiences and driving ales for beauty brands using Shopify.

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Personal Pitch
Brand Strategy for Shopify Merchants
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