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Work Background
Astea SolutionsMarketing Expert
Sep. 2022Sofia, Sofia City, Bulgaria- Successfully led a complete rebranding within the first few months of my role
- Significantly enhancing the company’s communication across digital channels and partnerships
- Boosting brand awareness by launching new initiatives both online and offline
- Continuously improved, structured, and updated the team’s operational processes
- Prioritized and strengthened our employer branding efforts in all communications
- Developed and managed content for all social media platforms.
nPloy - Job Matching & SearchMarketing Director
Jan. 2021 - Jun. 2022Sofia, Sofia City, Bulgaria• Building a strong Marketing team of professionals in different areas - content, design, copywriting;
• Making sure all tasks are being taken care of in the best possible way and within the set timelines and budget;
• Taking care of the team's learning and development;
• Ensuring the company's values are well-represented in each Marketing piece - social media, ads, PR materials, events, print, etc.
• Communicating with external clients - planning & executing their Employer Branding campaigns;
• Building and constantly improving a new service at the company - Employer Branding;
• Developing the creative and strategy for each Employer Branding campaign executed for all our clients; • Constantly striving for making all the processes within the company more efficient, automated and less time-consuming;
• Working closely with the Sales team;
• Organizing and moderating events on different career-related topics;
• Taking part in adding and improving the app features.
HRS BulgariaMarketing Director
Jan. 2021 - Dec. 2021Sofia, Sofia City, Bulgaria
HRS BulgariaMarketing Manager
Dec. 2019 - Dec. 2020BulgariaMy main day-to-day tasks include:
- Building a strong Marketing team of 5 professionals in different areas - PPC, design, copy-writing;
- Making sure all tasks are being taken care of in the best possible way and within the set timelines;
- Taking care of the team's learning and development;
- Ensuring the company's values are well-represented in each Marketing activity - posts, PR materials, events, etc.
- Communicating with external clients;
- Building a new service at the company - Employer Branding;
- Constantly striving for making all the processes within the company more efficient, automated and less time-consuming;
- Consulting clients on Marketing approach according to their specific needs;
- Coordinating Marketing & Recruitment, Marketing & Sales activities;
- Organizing and moderating webinars on different HR-related topics;
nPloy - Job Matching & SearchMarketing Manager
Apr. 2019 - Dec. 2020Sofia, Sofia City, Bulgaria
HRS BulgariaDigital Marketing and Employer Branding Executive
Apr. 2019 - Dec. 2019SofiaSome of my main responsibilities are:
- Managing the Marketing team;
- Creating and executing Marketing strategy/media/posting plans;
- Planning and managing budgets;
- Managing the Social Media Marketing;
- Producing marketing materials for online and offline campaigns and events;
- Marketing Operations management;
- Event planning and management;
- Creative strategy making;
- Planning and executing an employer branding strategy;
- Communicating with partners.
SavantaSenior Executive
Feb. 2018 - Mar. 2019London, United Kingdom- Survey scripting and QA testing;
- Running the project - sampling;
- Checking and cleaning data;
- Reporting on Excel and PPT;
- Establishing and building relationships with clients.
Digital Agency Interactive ShareAccount Manager
Jun. 2017 - Oct. 2017Bulgaria- Managing a team of a designer, a web developer and a social media expert;
- Working closely with the creative director brainstorming on creatives, slogans, etc; - Media Plan producing and strategy planning;
- Presenting the MP and strategy to the client before the campaign starts;
- Monitoring the campaigns making sure forecasts are met and budget is allocated as per media plan;
- Producing detailed reports and presenting them to the client after each campaign;
- Establishing and retaining long-term relationships with clients;
- Training and assisting interns and new employees.
Digital Agency Interactive ShareAccount Assistant
Jan. 2017 - May. 2017- Assisting the Account Manager with research, planning and strategy for the marketing campaigns;
- Organizing and supporting the team during client meetings;
- Following-up on tasks and contacts with clients;
- Learning the clients' business in depth and enriching the offer presentations.
JTN ResearchPanel Development Executive
Jul. 2015 - Dec. 2016- Project management of Market Research projects;
- Pricing and feasibility checking;
- Reports producing (info graphics);
- Digital marketing (mainly Facebook and Google);
- Affiliates support;
- Designing templates and banners for online campaigns.
Unisoftware SAClient Relations and Publications
Sep. 2014 - Jun. 2015- Working with foreign markets;
- Cold-calling marketing;
- Supporting websites on different CMSs (Drupal, Joomla, WordPress);
- Representing the company at events;
- Organizing sales-oriented meetings;
- Producing content for websites, flyers and online media channels.
Sixty K Ltd (60K)Customer Service Representative
Apr. 2013 - Apr. 2014SofiaThomas Cook Customer Support - Customer support via live chat;
- Package booking amendments;
- Processing payments over chat;
- Working with the UK market;
- Troubleshooting.
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