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Work Background
Head of Wholesale and Global Accounts
CEQUENSHead of Wholesale and Global Accounts
Nov. 2025Leading global wholesale accounts with a dual focus on commercial performance and operational excellence. Responsible for driving revenue impact while building scalable workflows that improve forecasting accuracy, CRM governance, and cross-functional coordination across Sales, Finance, Product, and Support. Improving customer onboarding, account prioritization, and lifecycle processes to ensure long-term portfolio health. Implementing structured GTM processes, optimizing internal communication, and increasing visibility into revenue opportunities.
Head of Regional Business Development
MittoHead of Regional Business Development
Jul. 2023 - Nov. 2025Zug, SwitzerlandOversaw revenue growth and GTM strategy across LATAM, MENA, and APAC, blending strategic sales leadership with operational improvements. Built forecasting processes, pipeline architecture, and CRM governance for multi-regional teams. Reactivated dormant and low-usage customers through structured lifecycle programs, significantly improving revenue contribution. Aligned Sales, Product, Finance, and Support teams to enhance execution, reduce blockers, and create operational clarity.
Business Development Manager
MittoBusiness Development Manager
Jan. 2022 - Jul. 2023Zug, SwitzerlandAs Business Development Manager for LATAM, I managed and expanded the regional sales team while improving sales processes, performance management, and team enablement. I supported revenue growth through structured go-to-market programs, targeted SMS product positioning, and efficient lead generation workflows. I collaborated with Marketing to strengthen inbound acquisition, brand visibility, and customer education. In addition, I closely aligned with Product and Routing teams to adjust product capabilities and ensure market-fit for LATAM customers. Alongside sales execution, I contributed to CRM governance, reporting accuracy, and operational improvements, enabling better forecasting and more efficient cross-functional collaboration.
Account Management Team Lead
MittoAccount Management Team Lead
Mar. 2020 - Jan. 2022Led the EMEA Sales Team, combining people leadership, process development, and revenue growth initiatives. Implemented reactivation workflows that boosted engagement and revenue from dormant customers. Developed onboarding materials, performance frameworks, and documentation that improved operational consistency and team ramp-up time.
Senior Sales Account Manager
Sinch LatAmSenior Sales Account Manager
Apr. 2019 - Mar. 2020Ciudad de México y alrededores, MéxicoI expanded key account portfolios through strategic business development and targeted prospecting, identifying and nurturing opportunities to drive growth. By leading training sessions on advanced communication solutions such as WhatsApp Business, RCS, SMS, and Email, I empowered clients to enhance engagement and maximize product adoption. Additionally, I managed technical configurations and oversaw seamless integration of communication channels, ensuring smooth operational transitions for clients.
Account Manager
InfobipAccount Manager
Oct. 2016 - Apr. 2019Ciudad de México y alrededores, MéxicoI cultivated and expanded existing customer accounts by strategically cross-selling and upselling communication solutions, including SMS, Email, Voice, WhatsApp Business, and Google RCS. I developed and executed personalized engagement strategies to build and maintain long-term client relationships, fostering loyalty and trust. In collaboration with the Marketing team, I helped create case studies that showcased the effectiveness and benefits of our products and services, further strengthening our brand presence and customer satisfaction.
Account Executive
Cuadrante Communications & SocialAccount Executive
Jan. 2016 - Sep. 2016Mexico City Area, MexicoI developed and executed comprehensive social media strategies aimed at enhancing brand presence and engaging with the target audience. By coordinating and managing events, I helped bolster brand awareness, ensuring these efforts were in line with the company’s overall marketing objectives. Additionally, I actively monitored and analyzed online feedback and reviews, providing valuable insights that informed reputation management and enabled strategic adjustments to improve brand perception. I also took charge of overseeing the LinkedIn presence of the Managing Director, maintaining a polished and professional image while fostering valuable industry connections. These efforts contributed to strengthening the company’s online reputation and expanding its network within the industry
Community Manager
Cuadrante Communications & SocialCommunity Manager
Jan. 2016 - Sep. 2016Mexico City Area, MexicoI managed the strategic planning and execution of PR campaigns for key accounts, ensuring that each campaign aligned with client objectives and reinforced brand messaging. By cultivating and maintaining strong relationships with media representatives, I was able to amplify campaign reach and influence public opinion. I also authored and refined a variety of communication materials, including press releases, speeches, and digital content, to craft clear and compelling narratives that resonated with our target audience. In addition to managing PR initiatives, I closely analyzed media coverage and public sentiment to inform ongoing strategy adjustments and campaign improvements, ensuring maximum impact. My efforts consistently exceeded Key Account growth targets by identifying and capitalizing on upsell opportunities. I also spearheaded a successful lead generation initiative, which expanded the customer portfolio and increased market penetration. Furthermore, I coordinated event logistics for high-profile press launches, news conferences, and exhibitions, significantly enhancing the company’s visibility in the public eye.
Seller Support Representative
SitelSeller Support Representative
Apr. 2015 - Nov. 2015Belgrade, SerbiaI managed customer inquiries and provided comprehensive support to Amazon.es sellers via both telephone and email, ensuring a seamless and positive experience for all parties involved. My role also involved resolving disputes between buyers and sellers, mediating effectively to maintain marketplace integrity and uphold customer satisfaction. In addition to handling inquiries and disputes, I conducted training sessions on the Amazon.es seller platform, empowering sellers with the knowledge and tools they needed to manage and enhance their online presence. This proactive approach helped sellers navigate the platform more efficiently and achieve greater success in the marketplace.
Public Relations Intern
Cuadrante Estrategia y Comunicación, S.C.Public Relations Intern
Aug. 2014 - Dec. 2014Mexico City Area, MexicoI executed strategic PR campaigns that aligned with the company’s overarching goals, driving brand visibility and reinforcing its market presence. By planning and managing client events, I effectively increased brand awareness while promoting their products and services in a manner consistent with the company’s objectives. Additionally, I ensured precise and culturally sensitive translations of all documents, maintaining the integrity of messaging across target languages. To uphold the company’s professional standards, I conducted meticulous reviews and spell checks of press releases and written materials, delivering error-free content that reflected the company’s commitment to quality and excellence.
Author and Radio Host
Communication Center OdzaciAuthor and Radio Host
Jun. 2007 - Oct. 2010Odzaci, Serbia

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