Cuadrante Communications & SocialCommunity Manager
Jan. 2016 - Sep. 2016Mexico City Area, MexicoI managed the strategic planning and execution of PR campaigns for key accounts, ensuring that each campaign aligned with client objectives and reinforced brand messaging. By cultivating and maintaining strong relationships with media representatives, I was able to amplify campaign reach and influence public opinion. I also authored and refined a variety of communication materials, including press releases, speeches, and digital content, to craft clear and compelling narratives that resonated with our target audience.
In addition to managing PR initiatives, I closely analyzed media coverage and public sentiment to inform ongoing strategy adjustments and campaign improvements, ensuring maximum impact. My efforts consistently exceeded Key Account growth targets by identifying and capitalizing on upsell opportunities. I also spearheaded a successful lead generation initiative, which expanded the customer portfolio and increased market penetration. Furthermore, I coordinated event logistics for high-profile press launches, news conferences, and exhibitions, significantly enhancing the company’s visibility in the public eye.