Robyn Thomas - Copywriter, Bewhole

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India

Work Background

FreelanceCopywriter

Jan. 2019Current Agencies include Fundi, Nomad Now

OLE!CONNECTCopywriter

Jan. 2017 - Jan. 2020- Conceptualise copy for social media content, digital ad copy, video scripts, radio ads, blog articles, websites, mobile apps, SMS ads, online brochures, AdWords and digital banner ads. - Proofread articles, interpret and execute marketing briefs and strategies.

The Singer Group of CompaniesGroup Copywriter

Mar. 2015 - Dec. 2016• Adding value to group brand messaging through digital and print copy • Writing, editing and optimising copy for the Singer Group, including: - Web content - Blog posts - Third party websites - Press releases - Brochures and advertorials - Email campaigns and newsletters - Any other corporate or internal marketing material as required • Interpreting marketing briefs and delivering creative, original ideas and messages, ensuring that all copy makes a compelling argument for the product/ services that it promotes • Working with marketing team to generate ideas for content strategies • Tracking content marketing trends and compiling strategies for implementation • Delivering digital copy within set deadlines, following best practice for online content to improve target market response rates • Writing meta descriptions and identifying keywords for SEO optimisation • Aiming to increase organic traffic to Singer Group websites and add value to the company’s online communication and brand message • Working with various content management systems (including WordPress) to edit and/or upload content • Compiling comprehensive briefs for outsourced developers where necessary • Updating social media networks such as Twitter, Facebook, and Instagram, adjusting social media strategy accordingly and curating posts in line with various brand personalities • Proofreading

bewhole.co.zaDirector

Sep. 2014Cape Town Area, South AfricaBewhole is a vegan beauty and lifestyle hub, promoting wellness from the inside out.

Comair LimitedContent Producer

Mar. 2014 - Feb. 2015- Create product profiles for hotels on Kulula.com. - Write, compile and capture content, property codes and room codes into xhotel application. - Research and liaise with property managers to update profiles. - IBE testing. - Compile progress reports and tracking sheets for property updates. - Conduct property inspections of hotels, guest houses, B&Bs and apartments.

Seventeen MagazineFeatures Intern

Jan. 2013 - May. 2013Cape Town Area, South Africa-Assist editorial team with editorial processes such as researching and writing articles, working on advertorials/ added value slots and conducting interviews. -Conceptualise and pitch ideas at the monthly features meeting. -Research, write and compile features that are approved in the monthly meetings. -Collate and file press releases from NGOs and other editorial related organisations. -Attend launches and events of behalf of seventeen, representing the brand.

UCT AirMedia Liaison

Jul. 2012 - Dec. 2012University of Cape TownUCT Air is a student organisation held within the Development and Alumni Department at the University of Cape Town - Produce content for event brochures and collateral - Compile content for staff and student news updates - Liaise with UCT media and societies on behalf of UCT Air - Assist with event planning and hosting - Source sponsorship and contributors