The Singer Group of CompaniesGroup Copywriter
Mar. 2015 - Dec. 2016• Adding value to group brand messaging through digital and print copy
• Writing, editing and optimising copy for the Singer Group, including:
- Web content
- Blog posts
- Third party websites
- Press releases
- Brochures and advertorials
- Email campaigns and newsletters
- Any other corporate or internal marketing material as required
• Interpreting marketing briefs and delivering creative, original ideas and messages, ensuring that all copy makes a compelling argument for the product/ services that it promotes
• Working with marketing team to generate ideas for content strategies
• Tracking content marketing trends and compiling strategies for implementation
• Delivering digital copy within set deadlines, following best practice for online content to improve target market response rates
• Writing meta descriptions and identifying keywords for SEO optimisation
• Aiming to increase organic traffic to Singer Group websites and add value to the company’s online communication and brand message
• Working with various content management systems (including WordPress) to edit and/or upload content
• Compiling comprehensive briefs for outsourced developers where necessary
• Updating social media networks such as Twitter, Facebook, and Instagram, adjusting social media strategy accordingly and curating posts in line with various brand personalities
• Proofreading