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Work Background
Content Manager
ShopSimon™Content Manager
Nov. 2022 - Jun. 2025United States📊 By the Numbers -Grew ShopSimon Instagram engagement by 127% YOY and TikTok views by 165% -Increased organic reach on Pinterest by 328%, driving 2M+ website clicks -Designed and launched social media campaigns, boosting brand awareness by 137% -Generated over 3M views through Influencer collaborations -Automated workflows and tasks using AI reducing production time by 30% 🎨 Creative & Content Expertise -Strategize content for organic social on Instagram, TikTok, Pinterest & Facebook -Develop and manage content calendars aligned with marketing campaigns -Execute high-quality graphics & video content using Adobe Creative Suite -Produce seasonal and evergreen photoshoots -Collaborate with designers, stylists, and studio production teams -Analyze and manage social media with Dash Social -Created content with AI tools improving production times and enhancing workflow
Email Marketing Specialist
ShopSimon™Email Marketing Specialist
May. 2022 - Nov. 2022Remote• Developed and coded 15–20 HTML emails weekly using Zeta and Klaviyo, enhancing audience engagement. • Scheduled and deployed email campaigns, ensuring alignment with content calendars and workflows. • Collaborated with Merchandise and Design Teams to create cohesive brand messaging. • Analyzed data from Adobe Analytics and Tableau, delivering actionable insights for improved performance.
Director Of Marketing And Public Relations
alison chase/performanceDirector Of Marketing And Public Relations
Aug. 2019 - Nov. 2022-Collaborate weekly with the Co-Artistic Director -Co-Produced 50th Celebration Concert -Designed all graphics & video content for social media channels -Assisted with 2022 Fundraising strategy via individual donors -Created & Executed Public Relations strategy for 50th Anniversary Concert -Built new relationships with editors, journalists, PR directors, and influencers in NYC -Increased IG followers by 27% -Added over 35k to email audience -Reviewed analytics for continued problem solving and growth -Created Social Media Strategy including video content expansion -Capture and edit all content personally via Samsung ZFold2, Canon Rebel -Renovated website and maintained website design -Assist dancers and Co-AD during rehearsals as needed
Social Media Marketing Manager
HospitalitySocial Media Marketing Manager
Jun. 2007 - Mar. 2020United States• Managed social media strategies for multiple high-profile restaurants and bars, enhancing brand visibility. • Developed engaging content that increased follower engagement by over 40% across platforms. • Collaborated with kitchen and service teams to promote seasonal menus and events, driving a 25% increase in reservations. • Analyzed social media metrics to refine strategies, ensuring alignment with business goals. Establishments include: Sakamai Bar Moga The Wren Racine's The Eddy The Wallflower Slowly Shirley The Happiest Hour
Jr. Consultant
mustangconsultingJr. Consultant
Nov. 2006 - May. 2009Dallas-Fort Worth Metroplex-Responsible for interviewing dancers, teachers, and students for research -Analyzed all interviews for commonalities and trends -Transcribed interviews for official documentation -Researched racial inequalities in dance -Appointed new directors and administrators for DTH in 2007 -Created new opportunities for dancers and students education at TBT in 2009 -Participated in personal coaching from Mr. Arthur Mitchell -Strategized for TBT's fundraising efforts of $500,000
Professional Dancer
alison chase/performanceProfessional Dancer
Jul. 2006 - Aug. 2020New York, New York, United States-Began as ensemble member while enrolled in college degree -Originating member of Brooksville, ME Bootcamp in 2007 -Founding member of AC/P in 2010 -Promoted to Principal Dancer in 2015 -Collaborated on 15 theatrical works with Ms. Chase -Assisted company with auditions, recruitment, and mentorship -Technique coach for new company members -Collaborated and co-choreographed digital media works in CT, ME
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