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Marketing
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C-level Executive
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Northern Pennsylvania Regional CollegeAdjunct Faculty - Business Marketing
Aug. 2024DEVELOPS a welcoming online learning environment utilizing various methods of instruction and practices to engage multiple styles of learning TEACHES required curriculum and develop additional content to discuss various theories, practices, and other philosophies related to the course ARRANGES for diverse employers to present as guest speakers, presenting on relevant concepts in relation to the curriculum being taught at a given time EXECUTES appropriate classroom management and de-escalation methods to minimize student disruptions and/or negative behaviors
Beaver County Career & Technology Center (BCCTC)Diversified Occupations Instructor
Aug. 2023EDUCATES students on transferable workplace skills and provides ‘soft-skilled’ training
DEVELOPS and networks partnerships with employers to teach ‘hard-skills’ of various trades to students
EVALATES student work behavior at worksite and works with industry supervisor for improvement
ENSURES a legitimate worksite and follows the Child Labor Laws policies, restrictions, and regulations
Southwest Corner Workforce Development BoardARP Coordinator
May. 2021 - May. 2023AIDED in recruitment and onboarding practices of adult learners for Apprenticeship Readiness Program (ARP) – a grant funded course that prepares adults for Union apprenticeship exams and networks with Union officials
OVERSAW regulations of the NABTU developed program with partnered coordinators through reporting, coordinating classes, schedules, instructing various courses and attends worksite visits
Beaver County Career & Technology Center (BCCTC)Community Outreach / Marketing Specialist
Sep. 2017 - Aug. 2023REPRESENTED BCCTC when conducting career related educational presentations at the sending district high, middle, and elementary school levels, focusing on educating and defining CTE, peaking the interest in engagement for recruitment activities/events
EDUCATED the surrounding communities regarding the benefits of career and technical education
DEVELOPED/BRANDED/EXECUTED marketing campaigns for various community outreach efforts and events
CREATED alternative methods of CTE exposure to public via print, social media, video, press, virtually, etc. to brand image
DOCUMENTED active program curriculum and education in motion in each POS to use for publicity and recruitment
PRODUCED ads, flyers, presentations in various forms, i.e., video long and short spots, announcements, newsletters, and press releases
SERVES as the school photographer for events and promotional publicity
MANAGES the school’s website, content and formatting
Forbes Road Career & Technology Center (FRCTC)Career Assessment, Recruiting and Marketing Specialist
Aug. 2016 - Sep. 2017REPRESENTED FRCTC when conducting career related educational presentations at the sending districts high, middle, and elementary levels, focusing on peaking the interest in engagement for recruitment activities/events
EDUCATED the surrounding community regarding all the benefits of career and technical education
DEVELOPED/BRANDED and executed marketing campaigns in various community outreach efforts, i.e., FRCTC Open House events, Celebrate Monroeville, Girls Rock Science, Hands-On Tours/STEM engagement
CREATED alternative methods of CTE exposure to sending districts via print, social media, video, press, etc.
DOCUMENTED student activities and work in each Program of Study to use for student use, publicity, and recruitment
PROVIDED ads, flyers, presentations in various forms, announcements, newsletters, and press releases
SERVED as the school photographer for all events and promotional publicity
Rosedale Technical College (RTC)Student Services Coordinator
Nov. 2013 - Jul. 2016CULTIVATED positive relations with students for appropriate career placement prior to and after graduation
NETWORKED with employers to foster professional working relations as potential employers, mock interviewers, guest speakers, and Advisory Members (Industries included: Automotive, Collision, Diesel, Electrical, HVAC/R, Industrial Maintenance, Truck Driving/CDL, and Welding
FACILITATED mock interviews, career fairs of multiple employers, scheduled student interviews (w/ employer), exit interviews with nearing graduates (w/ self), and other school-wide events, i.e., Alumni Socials and Rosedale Olympics
ASSISTED in graduation activities, open houses, orientations, and took minutes for Advisory Board Meetings
ACTED as Perkins Coordinator for Perkins reauthorization and prepared for audits
EDUCATED post-secondary students in various technologies related to their field of study as a General Education Instructor, i.e., Automotive, Diesel, Electrical, and HVAC/R Technologies
TAUGHT the following courses:
Customer Service - Understand proper methods of how to deal with numerous customer types
Computer Concepts - Create meaningful Microsoft Word, PowerPoint, and Excel projects
Resume & Interviewing - Develop a marketable portfolio, learn multiple job search methods, and properly prepare for job interviews
Shop Management - Create and manage a successful workplace
Technical Writing - Understanding modes of communication through writing and illustrations
Parkway West Career & Technology Center (PWCTC)PR/Career Education Coordinator
Aug. 2009 - Nov. 2013REPRESENTED CTE in a group of public-school professionals at AIU3 creating a marketing plan and strategy to increase the population in Allegheny County public districts proving academic rigor
MAINTAINED consistent branding on various print and online communications to the surrounding community the potential benefits and accomplishments of career and technical education (CTE)
DEVELOPED and sustained positive, professional relations with local media sources
CONSTRUCTED marketing plans & publications as needed/requested for administrators, teaching staff, and/or sending school district personnel to announce changes/additions to PWCTC curriculum/programs
MANAGED all outsourced production of materials adhering to deadline dates for future events
CREATED, edited, maintained, and wrote briefs for the following modes of communication outreach, i.e., newsletters, press releases, social media posts (FB, YouTube, Twitter), advertising materials, mini movies, QR codes, website content, and all presentations (movie and PowerPoint formats); Researched marketing trends
NETWORKED to create meaningful relationships between PWCTC staff and working industry professionals
RECRUITED at scheduled engagements, i.e., counselor meetings, secondary schools, recruitment functions, industrial developmental meetings, regarding PWCTC changes, practices, successes, and events
ORGANIZED, facilitated, and hosted public events including Career Exploration Days, Recruitment Open House, and Summer Career Camps; Managed marketing timelines
CONDUCTED surveys of recruitment events and summarized information for administration; Analyzed data
SERVED as the school photographer/videographer for all events and promotional publicity
Mercer County Career Center (MCCC)Career Education Coordinator
Sep. 2000 - Jun. 2009PRESENTED to middle and high school students about career planning, developing career goals
PROCESSED applications for program enrollment and assisted in developing better recruitment practices
MONITOTORED enrollment numbers and developed plans to increase lower populated programs
ASSISTED in graduation readiness, mock interviewing and the development of student portfolios Developed appropriate public relations and advertising when budget permitted, i.e., website maintenance, radio/television/movie scripts, voice overs, brochures, booklets, and press releases
RECRUITED at public engagements, i.e., counselor meetings, secondary schools, industrial meetings
NETWORKED with industry professionals to play a vital role in each of the programs as Co-op/apprentice sites, guest speakers, industry mentors, NOCTI proctors, or to join corresponding Advisory Committees
LEARNED techniques to assist special needs students to stay on-task and provided feedback of student performance to the immediate supervisor
SERVED as the school photographer for all events and promotional publicity
Gagen Insurance & Financial ServicesOffice Marketing Manager
Feb. 1999 - Aug. 2000Grove City, Pennsylvania, United StatesORGANIZED/FACILITATED financial seminars, mass mailings, created presentations, made follow-up calls, scheduled appointments, and created appropriate portfolios for potential clients ASSISTED clients regarding FAFSA (federal student aid) forms and conducted presentations Communicated to clients as per owner/supervisor regarding personal finances OPERATED as a liaison between clients of the office and representatives of financial companies TRAINED college office interns and staff
Inveresk, PLC - Carrongrove Paperboard Mill Replacement Marketing Manager (International Internship via SRU)
May. 1998 - Aug. 1998Denny, Scotland, United KingdomCONDUCTED a global satisfaction survey of the client list for the Sales Department, tabulated results, and summarized; offered suggestions of improvement to the department and sales team ASSISTED in organizing a 100-year anniversary event of the mill and parent company, Inveresk, PLC SUBMITTED press release statements to local media and served as photographer for events ORIGINATED the process of advertising a new glossy product Carrongrove Mill
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