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Work Background
Philip Morris InternationalCommercial Planning Manager
May. 2025 - Mar. 2026Philippines, Taguig• Directed the development and execution of
commercial plans to optimize business growth and
improve market competitiveness.
• Established performance metrics and reporting
frameworks to improve decision-making accuracy
and operational transparency.
• Prioritized resource allocation and promotional
activities to maximize customer engagement and
increase market share.
• Coordinated cross-functional sales data analysis
to refine distribution strategies with inventory
management, increasing market responsiveness
and optimizing product availability across the
region.
Philip Morris InternationalSales Manager
May. 2023 - Apr. 2025Philippines, Imus• Oversaw the overall day-to-day activities of the
sales operations of Imus Sales Office such as
achievement of monthly sales targets, managing
total accounts receivables, ensuring adherence to
credit policies, and managing stock inventory
• Led Sales Supervisors on improvement of Field
Sales Force coverage and sales fundamentals to
ensure optimum distribution of PMFTC products
• Cultivated strategic partnerships with key trade
partners and distributors to accelerate product
availability, significantly enhancing market
responsiveness and customer satisfaction.
• Ensured all activities in the Imus Sales Office to
comply with PMFTC policies and procedures and
local and international laws
Philip Morris InternationalCommercial Planning Manager - South Luzon
Apr. 2021 - Apr. 2023Philippines, Tanauan• Directed the development of sales forecasts to
improve demand accuracy and optimize inventory
allocation across commercial channels.
• Aligned cross-functional teams to streamline
promotional planning, enhancing campaign
effectiveness and customer engagement.
• Coordinated supply chain activities to ensure
timely product availability, reducing stockouts and
improving customer satisfaction.
• Prioritized resource allocation based on market
trends and business objectives, driving operational
efficiency and cost control.
• Monitored regional sales trends to adjust
promotional strategies promptly, increasing market
responsiveness and maintaining competitive
positioning in South Luzon.
Philip Morris InternationalArea Trade Marketing Executive
Aug. 2019 - Mar. 2021Philippines• Directed regional trade marketing initiatives to
optimize in-store visibility, increasing brand
competitiveness and customer engagement across
targeted outlets.
• Monitored retail compliance with marketing
standards, enhancing brand integrity and ensuring
adherence to company guidelines within the
territory.
• Optimized merchandising strategies to elevate
product placement effectiveness, driving improved
customer experience and sales performance.
• Coordinated in-store promotional activities that
increased product visibility and strengthened
retailer engagement, contributing to improved
market responsiveness in key areas.
Philip Morris InternationalSales Supervisor
Nov. 2018 - Jul. 2019Philippines, Batangas• Led a team comprised of Sales Agents, Sales
Assistants, and Business Building Executives to
conduct Push and Pull activities in area of
assignment
• Drove District achievement of Volume Targets
through Sales Fundamentals in Coverage,
Frequency, Distribution, and Offtake Push
• Ensured processes and policies championed by
the company are followed with zero tolerance for
fraud
Philip Morris InternationalSales Trainee
Oct. 2017 - Oct. 2018Philippines, Imus• Undergone 1-year Management Trainee program
of PMFTC Inc, Sales Supervisor Academy, to build
knowledge and expertise in Commercial Operations
for future roles at supervisory level
ID8, IncDigital Accounts and Sales Manager
Jul. 2016 - Sep. 2017Philippines, Makati City• Cultivated digital account strategies to improve
client engagement and reach brand's target
market including monitoring of Key Advertising
Performance Metrics
• Coordinated cross-functional teams to ensure
seamless campaign execution and maintain high
standards of quality and compliance.
• Developed sales proposals for Digital Publication
and Video Content aligned with client objectives,
enhancing customer satisfaction and increasing
contract renewals.
• Negotiated complex contracts to secure high
value deals, increasing client retention and
contributing to sustained revenue growth
La Revista Publications IncAccount Executive - Advertising, Print, Digital
Sep. 2014 - Jun. 2016Philippines, Makati City• Negotiated customized advertising packages
across print and digital platforms, increasing client
engagement and enhancing market
competitiveness for diverse campaigns.
• Cultivated strong client relationships through
tailored advertising solutions, resulting in improved
customer retention and enhanced market responsiveness across diverse publishing channels.
• Secured new advertising accounts through
strategic prospecting, enhancing revenue diversity
and strengthening market presence across print and
digital channels.
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