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Work Background
Better Nutritional Science LtdSEO Specialist and Digital Marketing
Oct. 2022 - Sep. 2024Edinburgh, Scotland, United Kingdom• Managed SEO content planning and execution across the company’s e-commerce site, improving keyword rankings and organic traffic growth.
• Collaborated cross-functionally with the operations, product, and customer success teams to align marketing messaging with audience expectations and product positioning.
• Wrote and edited long-form blog content and optimised landing pages for performance using Google Analytics, SEMrush, and Search Console data.
• Led internal documentation efforts, creating onboarding guides, internal brand tone guides, and website copy standards to ensure consistency across channels.
• Supported A/B testing of headlines and CTA placements in paid ad content and newsletter campaigns.
• Participated in weekly marketing meetings and contributed to long-term strategy for increasing customer engagement, retention, and conversion across digital platforms.
Billings Productions Production Coordinator
May. 2020 - Sep. 2022Wilmington, Delaware, United States• Produced digital content and internal messaging in collaboration with a global creative team.
• Increased social media engagement through targeted content planning and scheduling.
Compass Point CreativeFounder & Lead Strategist
Apr. 2020• Designed and delivered integrated marketing strategies for lifestyle, publishing, and wellness clients.
• Developed tailored content across websites, emails, social platforms, and print collateral.
• Consulted on brand development and audience engagement strategies to improve visibility and reach.
• Provided performance reporting and strategic planning to support long-term client growth.
Barnes & Noble, Inc.Book Seller
Oct. 2015 - Sep. 2021Wilmington, Delaware• Curated book selections, led events, and enhanced store experience in the Children’s and YA departments.
• Organised and hosted five community book clubs, including virtual sessions during lockdown.
• Contributed to social marketing strategy through BookTok and seasonal campaign integration.
Adventure Kids LLCCamp Director and Head of Marketing
Jun. 2010Wilmington, DECamp Director (2023–Present):
• Oversaw the strategic, operational, and marketing functions of a summer day camp serving 300+ children aged 6–12 each season.
• Supervised a team of 30+ staff, including counsellors, team leads, and operations personnel, ensuring consistency in communication, scheduling, and camper safety.
• Directed marketing strategy including social media, newsletters, digital ads, printed collateral, and community outreach, contributing to a 20% increase in enrolment.
• Produced staff onboarding materials, daily family updates, and end-of-season impact reports, reinforcing a cohesive and professional brand voice across all touchpoints.
Assistant Director (2019–2023):
• Coordinated staff recruitment, onboarding, and day-to-day support across all teams.
• Designed and implemented weekly schedules and events, liaising with vendors, parents, and community partners.
• Created and maintained internal communications, staff manuals, parent welcome packets, and pre-camp training materials.
Marketing Manager (2015–2019):
• Spearheaded a digital marketing refresh that expanded our reach on Facebook and Instagram and aligned branding across platforms and printed materials.
• Designed content campaigns around weekly themes, field trips, and camper highlights.
• Created registration flow improvements and streamlined email communication, resulting in higher engagement and early sign-ups.
Senior Counsellor (2010–2015):
• Developed age-appropriate programming and mentored junior staff.
• Contributed to family communication during camp sessions, ensuring feedback was heard and responded to promptly.
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