Nova Guides, IncSales and Marketing Director
Apr. 2010 - May. 2018Vail, CODirector of Sales/Marketing, Event Producer
• Developed strategic marketing and sales plans that grew company by 35+% • Implemented new line of business that grossed $2M+ in first 24 months
• Created dynamic content for B2C & B2B sales, marketing calendars, branded materials, digital content, ecommerce
• Directed digital marketing presence, media buys, and reviewed KPIs and conversion reports
• Maintained channel partner relationships, brand guidelines, technologies, and processes
• Sold over 100 onsite events annually from 10p to 2,000p events, produced events and team building programs
• Event sales contracts, marketing, production, budget, F&B, venue, lodging, transportation
• Event app production and administrator for event planning software • Maintained IT infrastructure, life cycle, service, and new technology implementations
• Property and fleet management of multiple sites, infrastructure, improvements, asset control, preventive maintenance and repairs, capital purchases
• Negotiated client and vendor contracts, A/P, A/R, and continued relations
• Managed daily operations, staff 50+, resource allocations, budgetary accountability • Business continuity planning and testing, cloud usage, cold storage, onsite video security system administrator