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Network Power<100 people
Roles
🔥50%
Startup Founder
💸50%
Marketing
✨50%
Business Owner
Geos
🇬🇧25%
United Kingdom
🇺🇸25%
United States
Work Background
UM | Universal McCann GmbHDigital Media Consultant & Strategist
Jul. 2022 - Jan. 2025Düsseldorf, North Rhine-Westphalia, GermanyClient(s): Johnson and Johnson | Selfcare & Oralcare, Levi Strauss & Co. * Optimized and executed digital strategies alongside the Onevue team at UM, driving innovative solutions that resulted in measurable business growth and enhanced competitive positioning. * Partnered with cross-functional teams at Johnson & Johnson (Kenvue) to develop cutting-edge methodologies, enabling new competitive advantages across both online and offline platforms. * Co-led the transformation of digital strategies, unlocking new business opportunities and positioning the brand for sustained, long-term success. * Bridged the gap between strategy and execution, aligning campaign planning with brand goals, data insights, and shifting consumer behavior to drive targeted, high-impact results. * Collaborated closely with stakeholders to design and implement integrated marketing campaigns, boosting brand visibility and consumer engagement across digital and traditional channels. * Developed and executed strategies that led to improvements in ROI and optimized marketing spend, ensuring campaigns delivered on key business objectives. * Utilized data-driven insights to continuously refine digital initiatives, driving optimization and long-term brand growth in a competitive landscape.
UpfieldGlobal Digital Growth Hacker
Mar. 2020 - Mar. 2022Amsterdam, North Holland, NetherlandsProduct Launch: Flora Plant EMEA * Spearheaded the global digital growth strategy for Flora Plant, driving brand visibility and building a thriving community of 35,000+ highly engaged members across social media platforms. * Developed and executed targeted media plans that directly aligned with sales objectives, resulting in a clear correlation between engagement metrics and consumer conversion. * Provided strategic media guidance and campaign execution support to local market teams, ensuring brand consistency and maximized performance across diverse regions. * Championed digital transformation initiatives, elevating the brand’s presence and relevance in an ever-changing consumer landscape, ultimately strengthening its position in the competitive plant-based sector. * Fostered organic growth of online communities through innovative engagement strategies, driving increased brand loyalty and consumer advocacy.
DigicrownsCo-founder & Digital Strategist
Mar. 2017NetherlandsClient(s): Friesland Campina, Kitopi Brands, Anghami, Wide Out Agency, Generation C Agency, and more This on-demand digital marketing talent agency specialized in delivering strategic, scalable marketing expertise to clients across industries. * Spearheaded the development and execution of integrated marketing strategies that leveraged digital channels, resulting in a 30% boost in brand engagement and a 15% improvement in overall campaign ROI. * Designed and launched cross-channel campaigns (digital and traditional), ensuring cohesive messaging and delivering measurable gains in brand visibility and customer acquisition. * Led strategic planning for multi-platform marketing efforts; including TV, print, and social media to align initiatives with broader business objectives and maximize audience reach. *Built end-to-end marketing strategies from the ground up, helping clients define brand positioning, target demographics, and messaging across both online and offline channels. * Partnered with creative on demand freelancers to translate strategic goals into compelling visual campaigns, ensuring consistency and impact across TV, print, and digital platforms. * Oversaw marketing budgets exceeding $500K for integrated campaigns, driving cost efficiencies of 10–20% under budget without compromising execution quality. * Conducted in-depth market research and competitor benchmarking to uncover actionable insights that informed campaign planning and boosted customer engagement by 25%. * Collaborated closely with senior stakeholders to build and manage marketing calendars, synchronizing TV, print, and digital activations for timely execution. * Delivered performance reporting with clear, data-driven insights to evaluate campaign outcomes and identify optimization opportunities. * Mentored junior team members on integrated marketing strategy and best practices, enhancing team performance and accelerating professional development.
DigicrownsCo-founder & Digital Media Expert
Jan. 2015 - Jan. 2018Dubai, United Arab EmiratesClient(s): Friesland Campina, Kitopi Brands, Anghami, Wide Out Agency, Generation C Agency, and more *Co-founded and launched a performance-driven on demand digital agency, partnering with a network of media specialists and freelancers to help emerging brands scale and achieve KPIs through tailored digital strategies. * Acted as strategic brand lead for all client accounts, ensuring positioning, messaging, and visual identity were aligned across platforms to enhance brand credibility and recognition. * Designed and executed high-impact digital media strategies, including paid social, search, and content marketing, that delivered consistent growth in engagement, leads, and conversion rates. * Led cross-functional collaboration with creative, analytics, and media teams to develop data-informed campaigns that achieved strong ROI and aligned with each client’s business goals. * Helped small and mid-sized businesses transition from fragmented digital efforts to cohesive, scalable strategies, enabling clients to compete with larger players in their industries.
Seera GroupSenior Social Media Manager
Jan. 2015 - Jan. 2017Dubai, United Arab EmiratesBrands: Tajawal & AlMosafer * Built Tajawal’s social media function from the ground up, establishing the brand’s digital voice and defining its customer engagement strategy during a period of rapid growth in the online travel space. * Launched and scaled a community of 100K+ engaged followers, driving brand awareness, increasing retention, and shaping customer perception through authentic, timely, and consistent communication. * Hired and led a high-performing team of five community managers, overseeing content strategy, real-time engagement, and 24/7 customer support across multiple platforms. * Developed and executed the brand’s social media roadmap, setting measurable KPIs for organic growth and leading targeted content campaigns that supported business objectives. * Partnered with Seera Group’s performance marketing team to align on data-sharing, translating organic insights into actionable inputs that enhanced paid campaign performance. * Introduced an integrated social listening and reporting workflow, allowing the business to track sentiment, identify product issues early, and feed consumer insights directly into product development and CX improvements.
DigitAllSocial Media Manager
Jan. 2013 - Jan. 2015Dubai, United Arab EmiratesClient(s): Unilever brands, Universal Biscuits, Al Islami, Dubai Islamic Bank * Led digital and social strategy across nine diverse consumer brands, tailoring content and campaign approaches to maximize brand visibility, engagement, and audience growth on key platforms. * Created and executed content strategies that translated brand narratives into high-performing campaigns, resulting in measurable increases in brand interaction and online reach. * Leveraged data-driven insights and trend analysis to optimize social engagement strategies, leading to stronger consumer connections and consistently improved engagement rates. * Built and maintained a network of influencers and digital creators, amplifying brand messaging and enhancing campaign effectiveness across both paid and organic channels. * Served as a key liaison between agency teams and clients, ensuring alignment on campaign direction, brand voice, and performance KPIs, while maintaining day-to-day execution across multiple deadlines.
InitiativeMedia Executive and Planner
Jan. 2011 - Jan. 2013United Arab EmiratesClient(s): Americana Group; KFC/ Hardee´s. Digital Media Forums, Masdar Sustainable City. * Developed and implemented full-funnel digital strategies for leading brands like KFC, Hardee’s, and Masdar City, enhancing their digital footprint and driving meaningful customer engagement across platforms. * Launched and scaled social media campaigns that engaged a combined audience of 5M+ followers on Facebook and Twitter, significantly boosting brand interaction and loyalty. * Led the creation of compelling, brand-aligned content, ensuring consistency in voice and visuals across all campaigns while optimizing for performance and platform. * Actively fostered highly engaged digital communities, managing real-time interactions, responding to inquiries, and driving organic engagement through personalized communication strategies. * Collaborated closely with brand managers and executive stakeholders to define campaign goals, deliver tailored digital solutions, and exceed performance expectations across multiple industries.
CleartagCommunity Manager / Copywriter
Jan. 2011 - Jan. 2011LebanonClient(s): ABC Group, Fadel Group * Grew and activated digital communities through targeted social strategies and content that resonated with key audience segments, significantly enhancing brand visibility and platform engagement. * Crafted high-impact content and corporate communication across social channels, maintaining a cohesive brand voice while adapting messaging to each platform’s audience and tone. * Developed and optimized engagement frameworks, including canned responses and real-time interaction protocols, leading to improved response times, user satisfaction, and community trust. * Continuously monitored performance and audience feedback to refine social strategy, resulting in higher engagement rates and stronger brand affinity. * Leveraged social listening and analytics tools to iterate quickly on content and identify emerging opportunities for community-led growth and dialogue.
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