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Work Background
Exio - The Market Maker For EntrepreneursMarketing Communication Manager
Jan. 2015Sandpoint, IDExio is a website platform for entrepreneurs looking to buy or sell a company. The typical model of divestiture is somewhat archaic and Exio has designed a new model that allows entrepreneurs to better position their companies in the market to attract buyers who care about their company's legacy. By leveraging automation, storytelling, and the emotive power of video, Exio has created the most sophisticated, secure, and effective listing portfolio on the market. I manage Exio's online campaign efforts by tracking and evaluating the effectiveness of our marketing initiatives. I also assist with Exio's PR and communication efforts.
Ideal Coaching TVClinic Relations Manager
Feb. 2012 - Jan. 2015Coeur d'Alene, IDIdeal Coaching TV (ICTV) is a dietary support program, assisting in the educational process for those participating in the medically-approved Ideal Protein weight loss program. I helped expand ICTV's reach by marketing our educational videos to prospective Ideal Protein clinics and diet coaches throughout the United States and Canada. In addition, as the clinic relations manager I maintained open two-way communication with our already-existing clients, such as clinic owners and their dieters regarding operational inquiries. When I started in February 2012 as an account representative, Ideal Coaching TV participants totaled approximately 75 clinics and 540 individual clients. By December 2014, we added an additional 3,000 clinics and 83,000 individual clients.
Thomas S. Foley InstitutePublic Relations Intern
Jan. 2011 - May. 2011Pullman, WAAt the Foley Institute, I drafted and created various publications, promotions, and assisted with social media creation and updates.
Gladish Community and Cultural CenterPublication Assistant
Oct. 2010 - May. 2011I assisted in producing monthly articles for the Gladish Community and Cultural Center in Pullman, WA, published in Pullman's "Community Update", a local events publication.
Wenatchee Downtown AssociationMarketing Assistant
May. 2010 - Aug. 2010• Wrote press and news releases to local media outlets • Created flyers, posters, brochures and other promotional items • Met with downtown business owners to discuss ideas and plans for downtown development • Worked closely with Board of Directors and co-workers, strengthening the downtown experience
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