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Work Background
AgelessRxPrincipal Product Manager
Jan. 2025
Brightside HealthLead Product Manager, Growth
Jul. 2022 - Oct. 2024Santa Monica, California, United States
ThriveworksLead Product Manager, Growth
Apr. 2020 - Jun. 2022Santa Monica, California, United StatesGroup product lead overseeing the patient experience and strategy including insurance eligibility and price transparency and enterprise partnerships.
UpwardsHead of Product
Sep. 2018 - Nov. 2019Marina Del Rey, CaliforniaLeading all product, design, and engineering initiatives aimed at managing P&L while establishing and expanding the child care marketplace.
- Launched and expanded the child care marketplace in southern California, Minnesota, and Illinois.
- Established data infrastructure, OKRs, and reporting dashboards for each organizational team.
- Responsible for product, design and engineering story writing, roadmaps and feature prioritization.
- Established a growth process to understand product market fit and customer needs by leveraging AB and multivariate testing, user testing and qualitative user research.
- Worked cross-functionally to understand internal operational processes and built internal tools to improve processes and remove inefficiencies.
OmazeVice President Of Growth, Product
Apr. 2017 - Sep. 2018Greater Los Angeles AreaVP of Growth leading all product initiatives aimed at customer acquisition, LTV, and new revenue vertical exploration.
- Responsible for product roadmap, business analytics, customer insights and CRM.
- Developed new gaming vertical increasing bottom line revenue by 25 percent.
- Increased customer LTV by more than 40% by improving average order value and order per customer.
- Led development of company’s first customer personas and customer journey map.
- 20% increase in customer repeat rate via data driven customer segmentation and CRM testing. - Product lead for data architecture integration strategy with Tableau.
- Created operational dashboards for the company and worked with executive leadership to create a data driven company culture leveraging the OKR framework (Objectives and Key Results).
- Established a growth process including tools for user segmentation and analysis for rapid testing and learning.
Breiner-Savage Growth LLCCo-Founder & CEO
Oct. 2016Greater Los Angeles AreaOffering Growth, Product, e-commerce, conversion optimization and performance marketing consulting from thought leaders in their respective fields.
DogVacay (Acquired by Rover, March 2017)Senior Director Marketplace Development
Mar. 2016 - Apr. 2017Santa Monica, California(Acquired by Rover)
Manage all aspects of the supply side of the marketplace including user segmentation and persona development, acquisition, funnel optimization, LTV, and marketplace disintermediation. Establish team strategy and OKRs to deliver quantifiable growth by driving consistent YoY improvements in conversion rate and customer LTV.
WyzantSenior Product Manager - Growth & Marketing
Mar. 2009 - Apr. 2016Greater Chicago AreaServe as Product Manager for Growth and Marketing teams. As Product manager, I'm tasked with leading a team of engineers and designers to explore new growth opportunities in a resource efficient manner.
WyzantSenior Director, Performance Marketing
Apr. 2008 - Mar. 2016Reporting directly to CEO. Led marketing team, established team OKRs, project plan and quarterly forecasts. Established integrated marketing campaigns that included heavy focus on SEM, SEO, CRM, Affiliate & Partner, and Referral.
-Personally managed robust, multi-million dollar SEM strategy achieving double digit growth YoY at a positive ROAS -Establish behavior-based CRM life-cycle email campaigns on both sides of the marketplace (+15% conversion rate improvement)
-Managed all tutor recruitment channels and initiatives, expanding network of contractors from 5,000 to 75,000 across all markets
-Established an annual College Scholarship Contest now in its 5th year awarding over $100,000 in college scholarship funding
Sharpe PartnersIntern
Jun. 2007 - Aug. 2007My primary clients included Circuit City (remember them?) and Fujfilm. During my internship, I assisted in digital media ad buy and project management for digital creative and promotions which included rich media ads, static banner ads and email templates.
Fidelity InvestmentsIntern
May. 2006 - Jul. 2006-Sales
-Marketing Strategy
-Product Launch (Mutual Fund)
-Forecasting
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