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Work Background
Senior Graphic Designer Consultant
CEPAL, United NationsSenior Graphic Designer Consultant
Aug. 2024Santiago, Santiago Metropolitan Region, Chile
SENIOR LEAD DESIGNER CONSULTANT
I WORLD CLASS DESIGN • NURIA SÁNCHEZSENIOR LEAD DESIGNER CONSULTANT
Dec. 2018 - Oct. 2022LAS VEGAS, NEVADA• Designed menus, stationery, and posters for Grill Concept. • Developed comprehensive visual identity systems for Special Premium Events and Rock- Pop Concerts at MGM’s Venues in Las Vegas, including advertising billboards, city banners, and wall panels. • Created signaling systems, parking map guidelines, and info graphics, along with illustrations. • Conceived and designed icons to enhance visual communication. • Developed comprehensive information graphics, including maps and signage, for T-Mobile Concert Arena, ensuring clear navigation and communication for attendees.
CREATIVE SENIOR LEAD DESIGN CONSULTANT
LA PARROQUIA DE VERACRUZ RESTAURANTS, COFFEE BRAND, FRANCHISE & PARISH COFFEE USA CREATIVE SENIOR LEAD DESIGN CONSULTANT
Jun. 2017 - Apr. 2024Veracruz, Veracruz, Mexico.VISUAL IDENTITY | PACKAGING | COLLATERAL DESIGN • Developed comprehensive branding guidelines and visual identity standards, including the creation of branding books. • Designed new visual identities for diverse brands such as La Parroquia De Veracruz restaurants, a domestic coffee brand, La Parroquia franchise, and export brands. • Produced style guide brand books and ensured consistent visual identity across various platforms, including restaurant menus (breakfast, lunch, and dining), communication materials, stationery, coffee packaging, and collateral. • Collaborated in turn-in meetings with creative teams, account executives, suppliers, and printers, contributing valuable insights. • Maintained quality control throughout the design process, from concept to printing, including creation of mechanicals, prepress, and file release. • Liaised with external agencies for outsourced projects, providing feedback and ensuring alignment with project objectives.
CREATIVE SENIOR LEAD DESIGNER CONSULTANT
ALTERNATIVE MEXICO U N A MCREATIVE SENIOR LEAD DESIGNER CONSULTANT
Aug. 2016 - Dec. 2023Mexico City, MexicoVISUAL IDENTITY | WEB SITE | APP Alternative Mexico promotes heritage preservation, based on its social value, and to advance the democratization of knowledge by examining the institutional definition of cultural patrimony. The application, designed for iOS and Android devices, offers the user living or visiting Mexico City and its surroundings, the opportunity to learn and experience heritage, constituted of social value, both, on-line and off-line. Users have visual access to heritage resources, briefly described, and located on a map. • Spearheaded the creation and design of a new visual identity for Alternative Mexico apps and website, encompassing iconography, logotype, and brand book layout. • Developed a comprehensive style guide to ensure a cohesive visual identity across apps and website, including aesthetic guidelines for visual atmospheres. • Collaborated closely with the web and mobile app development team to implement content sections in alignment with Alternative Mexico’s images and style guidelines. • Pioneered the introduction of new visual atmospheres and sections by the first semester of 2021, including 360o Camera integration, YouTube Channel establishment, Creative Commons incorporation, and Card Box Viewer implementation.
CREATIVE SENIOR DESIGNER & ART DIRECTOR
PATRICK BURGEFFCREATIVE SENIOR DESIGNER & ART DIRECTOR
Aug. 2012 - Oct. 2024Mexico CityVISUAL IDENTITY | PACKAGING | EDITORIAL DESIGN | TYPEFACE DESIGN | DIGITAL MEDIA • Visual identity | logo design | packaging & label | website & apps | editorial & art | fonts publications for national and international companies, museums, product & food brands • Creative lead – conception, creation, completion • Style guide brand books design and layout to ensure consistent visual identity across the organizations • Design creation, concepts, and layouts based on aesthetic principles & marketing • Corporate brochures, art books, restaurant menus, exhibit posters, digital media design • Excellent communication skills and ability to convey complex ideas effectively • Research the latest cutting edge design, typography, illustraton and photography to stay always ahead • Clean aesthetic design and quality control, printing, creation of mechanicals, prepress and file release as well as print supervision • Creative direction to designers, illustrators, webmasters for each project • Following projects from start to finish, communicating with commissioners and suppliers at every stage to ensure highest quality and on time delivery • Efficient workflow management as well on time delivery • Multiple projects management to meet all deadlines • Experience and high level proficiency in Adobe Indesign, Illustrator, Photoshop, After Effects (basics), Microsoft Powerpoint, Excel, Word, Quark Xpress
LEADING SENIOR DESIGNER | CONSULTANT
Publicaciones y Fomento Editorial | LIBROS UNAMLEADING SENIOR DESIGNER | CONSULTANT
Jan. 2012 - Dec. 2016Meixco CityAs a Senior Lead Design Consultant at Publicaciones Y Fomento Editorial within the National Autonomous University of Mexico (UNAM), based in Mexico City, I played a pivotal role in shaping visual identities and branding strategies. Key Contributions: • Spearheaded the creation and design of new logos, along with comprehensive style guides and brand books for prominent brands including Publicaciones & Fomento Editorial, Libros UNAM, and FILUNI (International Universities Book Fair) • Executed creative concepts across various media platforms, such as newsletters, advertisements, posters, wall murals for book fairs, and collateral materials, ensuring alignment with strategic education objectives • Designed and implemented style guide brand books to maintain a consistent visual identity across domestic and international book fairs, stationery, banners, posters, and other communication materials • Collaborated effectively with internal and external clients, as well as fellow artists and designers, to accurately fulfill project requirements and exceed client expectations
SENIOR LEAD DESIGN CONSULTANT
LEVAIN COSENIOR LEAD DESIGN CONSULTANT
Mar. 2010 - Dec. 2018San Miguel de Allende, Guanajuato, MexicoVISUAL IDENTITY & BRANDING • Led the creation and design of new visual identities, including logos, icons, and typographies, along with comprehensive style guides and brand books for the following brands: Cumpanio Bistro, Panio Boulangerie, Aperi Restaurant, Dos Casas Design Hotel, Casa de los Olivos Hotel, and Jacinto 1930 Restaurant. These initiatives ensured consistent visual identity application throughout the organization. • Executed creative concepts across various media platforms, including newsletters, advertisements, posters, collateral, and social media, while aligning with strategic objectives. • Designed and laid out style guide brand books to maintain uniform visual identity across restaurants and hotels, encompassing menus for breakfast, lunch, and dining, service room items, and stationery, among other communication materials. • Collaborated effectively with internal and external clients, as well as fellow artists and designers, to accurately fulfill project requirements and meet client expectations. • Conducted thorough artwork reviews and proofs to guarantee quality, content accuracy, and color correctness, and supervised printing processes to ensure final deliverables met established standards.

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