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Work Background
Senior Content Writer APAC & EMEA
Ten Lifestyle GroupSenior Content Writer APAC & EMEA
Nov. 2023RAS Hong Kong
Senior Content Writer APAC
Ten Lifestyle GroupSenior Content Writer APAC
Apr. 2022 - Nov. 2023RAS Hong Kong
Content Writer
Ten Lifestyle GroupContent Writer
Nov. 2019 - Apr. 2022Hong Kong
Managing Editor & Business Owner
Hong Kong MadameManaging Editor & Business Owner
Jan. 2018Hong KongHong Kong Madame is the only French/English bilingual media in Hong Kong: elegant but not uptight, chic but funky, definitely not to serious and with a nice dose of self-mockery … like the ultimate Parisian girl! - Editorial content creation on a daily basis - CMS handling - Editorial planning Hong Kong Madame is also a creative agency dedicated to deliver editorial content creations to its clients - Business development - Strategic Marketing - Community Management - Editorial strategy - Editorial content creation
MEMBERSHIP MANAGER - FRENCH SHOPPING & DINING GUIDE EDITOR
French Chamber in Hong KongMEMBERSHIP MANAGER - FRENCH SHOPPING & DINING GUIDE EDITOR
Sep. 2015 - Dec. 2018Hong KongThe French Chamber of Commerce and Industry in Hong Kong is the biggest European Chamber in Hong Kong and the biggest French Chamber in all Asia : - 1 000 + members - 30 years of existence PROJECT MANAGER FRENCH SHOPPING & DINING IN HONG KONG GUIDE https://frenchguidehk.com The French Shopping & Dining in Hong Kong guide was issued for the first time in 2014 aiming for it to become the ultimate guide to all things French in Hong Kong. Following the success of the first 3 editions, we have decided to shake things up in 2018 and launch a 100% dedicated online lifestyle platform bringing you that touch of French "je ne sais quoi". - Brands booking - Budget handling - Press & Media Partnerships - Team management : 1 person directly reporting to me - Community Management FB / INSTAGRAM - PR - Content writing MEMBERSHIP MANAGER - Meeting w/ members to help them maximize their memberships - Recruitment of new members - Networking events & cocktails to maintain close professional relationship w/ members
Content et Community Manager
LittleBigCityContent et Community Manager
Nov. 2014 - Mar. 2015Digital & Real-time City-Guide. Unlike other city-guides, LittleBigCity will not provide a static list of places. For each user, the recommended places will be different based on localization, date, hour ... • PROJECT MANAGEMENT - Creation of the blog - Creation community of Local Insiders sharing their best places/must do in Paris • COMMUNITY MANAGEMENT - Facebook - Instagram - Animation secret group – Local Insiders • CONTENT MANAGEMENT - Content for the website - Content for the IPhone App • B2B - Negotiation partnership w/ places & events • PR - Bloggers partnerships - Press & media partnerships ACHIEVEMENTS : Partnership w/ Marvellous Island Festival Partnership w/ BigBang Festival Partnership w/ Pheromone Party Paris Partnership w/ Vice Magazine 15 min report on 66 Minutes TV show > 100 new places approved Launching blog w/ 8 articles
ASSISTANT DIGITAL COMMUNICATION MANAGER FRANCE - Professional Products Division
L'OréalASSISTANT DIGITAL COMMUNICATION MANAGER FRANCE - Professional Products Division
Jan. 2014 - Jul. 201414 Rue Royale, 75008 ParisL'Oréal Professional Products Division distributes its products in salons worldwide. Through its vast array of brands, the division can meet the needs of different hair care salons, for color, shape and styling, shampoos and general hair care needs. A privileged partner of hairdressers, this division offers them products made with the best technologies as well as high-level training, to ensure professional service. I was in charge of the digital communication for 3 of the 7 brands of this division : REDKEN, MIZANI & MATRIX. • PROJECT MANAGEMENT - Digital Campaign Redken x Glamourparis.com • COMMUNITY MANAGEMENT - Facebook Redken FR & Mizani FR - Youtube Redken FR • CONTENT MANAGEMENT - Redken.fr - Mizani.fr - L’Oréal Professional Products Division bi-montly Newsletter - New Styling by Redken : new products launching - Blonde Idol by Redken : new products launching • PR & EVENTS - Redken Rock Party - Shooting w/ Inna Modja - L’Oréal Professionnel Style Battle - Bloggers & Influencers partnerships ACHIEVEMENTS : + 3 000 FB fans (Redken) Long-term partnerships w/ 13 bloggers & youtubers Launching Redken.fr professional interface (6 months project) 1 month Redken Display Campaign on Glamourparis.com Redken Rock Party – press & bloggers event Partnerships w/ Mysekit & Glossybox Launching Redken FR Youtube Channel Launching Mizani FR Facebook Page
ASSISTANT BRAND MANAGER
BirchboxASSISTANT BRAND MANAGER
Jul. 2012 - Dec. 2012ParisGet monthly deliveries of personalized beauty, grooming, and lifestyle samples, tailored to your profile. Try cult brands, up-and-coming lines, and everything in between. • BRAND MANAGEMENT - B2B marketing - Handling a portofolio of partner brands - Sales pitches - Negotiation partnerships w/ new brands - Provide up to date reports to partner brands • COMMUNITY MANAGEMENT - CMS (Wordpress) BirchBox.fr - Instagram - Customers satisfaction surveys + loyalty program • PR - Bloggers partnerships - Customer Events ACHIEVEMENTS : Negotiation partnership w/ Egyptian Magic + launching of the brand in France through this partnership. Today, Egyptian Magic is one of BirchBox e-shop best seller brand & a beauty must have for many French influencers JolieApéro : an Event in a Spa to thank 15 customers 6 partner beauty brands 2 F&B partner brands 0 budget Negotiation long-term partnership w/ Garnier : 1 Garnier product in BirchBox boxes every 3 months over a year
MANAGING DIRECTOR ASSISTANT / ENTREPRENEURSHIP
Start-Events ConciergerieMANAGING DIRECTOR ASSISTANT / ENTREPRENEURSHIP
Jan. 2012 - Jul. 2012Neuilly/SeinePersonalized concierge service for tennismen • BUSINESS DEVELOPMENT - Paris high-end address book - Negotiation partnerships w/ spas, bars, restaurants - Negotiation partnerships w/ service providers (baby-sitters agency, hostess agency, chef at home …) • PROJECT MANAGEMENT - 6 months to build the website w/ a webmaster - Creation of an online service providers patners Database • PR - Leaflets & Press-kits - Press partnerships • EVENTS - Launching Party – Head Players Party ACHIEVEMENTS : Launching website w/ 3 interfaces (Customer, Admin, Concierge) 5 Press releases : GrandChelem / Le Bonbon / Le Point / Le Journal du Tennis de l’Equipe / L’Equipe Partnership w/ Le Bonbon Launching Party in partnership w/ Head and Roland Garros Tournament Partnership w/ Spa Deep Nature Hotel St James Albany > 20 partnerships w/ service providers > 250 approved plces in the address book

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