L'OréalASSISTANT DIGITAL COMMUNICATION MANAGER FRANCE - Professional Products Division
Jan. 2014 - Jul. 201414 Rue Royale, 75008 ParisL'Oréal Professional Products Division distributes its products in salons worldwide. Through its vast array of brands, the division can meet the needs of different hair care salons, for color, shape and styling, shampoos and general hair care needs. A privileged partner of hairdressers, this division offers them products made with the best technologies as well as high-level training, to ensure professional service. I was in charge of the digital communication for 3 of the 7 brands of this division : REDKEN, MIZANI & MATRIX. • PROJECT MANAGEMENT - Digital Campaign Redken x Glamourparis.com • COMMUNITY MANAGEMENT - Facebook Redken FR & Mizani FR
- Youtube Redken FR • CONTENT MANAGEMENT - Redken.fr
- Mizani.fr
- L’Oréal Professional Products Division bi-montly Newsletter
- New Styling by Redken : new products launching
- Blonde Idol by Redken : new products launching • PR & EVENTS - Redken Rock Party
- Shooting w/ Inna Modja
- L’Oréal Professionnel Style Battle
- Bloggers & Influencers partnerships ACHIEVEMENTS :
+ 3 000 FB fans (Redken)
Long-term partnerships w/ 13 bloggers & youtubers
Launching Redken.fr professional interface (6 months project)
1 month Redken Display Campaign on Glamourparis.com
Redken Rock Party – press & bloggers event
Partnerships w/ Mysekit & Glossybox
Launching Redken FR Youtube Channel
Launching Mizani FR Facebook Page