Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Kaplan International PathwaysSenior Product Marketing Manager
Sep. 2024 - Jan. 2025London Area, United Kingdom
Immerse EducationHead of Marketing Projects
Jan. 2022 - Jan. 2024London, England, United Kingdom- Winner of the 2023 Lead 5050 'Most Adaptable Leader' award in this role - Running high-impact campaigns contributing to 30%+ of yearly sales goals - Drove lead generation 34% above the previous year - Running surveys and focus groups, to gain stronger audience insights - Orchestrated a smooth CRM migration of campaigns, contacts, and automation; saving tech costs by 40% while still driving growth - Planned our presence at high profile in-person and online events, ensuring processes for lead generation - Developing customer stories and case studies through in-depth interviews - Oversaw the achievement of a 40%-80% open rate in emails through audience segmentation - Oversaw PPC strategy and delivery of campaigns, reducing CPA by 22% - Devising the marketing budget, ROI forecasts, and plan for the next year - Supporting and aligning five specialist team members to drive growth - Managing brand guidelines and leading on the production of collateral
Immerse EducationMarketing Manager
Jan. 2022 - Nov. 2023Driving lead generation bottom of the funnel activity and driving sales through: - Teamwork and team leadership - New course and programme launches - Paid social (Facebook + Instagram) and paid search (Google search) ppc campaigns - Inbound marketing campaigns - CRM and Lead management - Multi-channel communication campaigns -SEP content planning - Gated resource and collateral generation - Sponsored email, event and content campaigns - High impact webinar campaigns - Weekly and monthly KPI reporting Martech experience: Active Campaign/Vbout (daily), WordPress (daily), Unbounce (daily), Zapier (weekly) Google Suite: GA4, Adwords(weekly), Meta/Facebook ad manager (weekly) Adobe InDesign (Monthly), Canva (monthly)
BusuuB2B Marketing Manager
Apr. 2021 - Jan. 2022London, England, United KingdomDriving B2B lead generation (particularly of MQLs) and high-impact sakes support through: ● Planning and executing omni-channel B2B marketing for the EMEA market ● Securing third-party sponsorships and distribution channels for awareness, traffic, and lead generation; driving demand generation and increasing MQLs by 15% ● Managing the CRM and running conversion-focused nurture campaigns ● Writing SEO informed copy for the website, email, blogs, and ad campaigns ● Building a range of 10 customer stories with established global brands ● Managing the website to improve user experience and drive inbound leads ● Ensuring comms across social, SEO, and paid ads are aligned and optimised ● Partnering with the creatives team to create marketing and sales collateral ● Managing the B2B marketing budget and coordinating our presence at conferences, driving up SQLs & opportunities by 10% ● Creating and delivering a content plan for blogs, whitepapers, and webinars ● Refining B2B audience segments in collaboration with respective sales teams, and developing a targeting strategy to reach, attract and acquire ideal customers Mar-tech experience : Hubspot (daily), Google Platforms: analytics, LinkedIn (daily), Google Adwords & Google search console (daily), Chilipiper (weekly), Figma (weekly)
Kaplan Test PrepMarketing Manager
Dec. 2018 - Sep. 2020
Kaplan Test PrepSenior Marketing Executive
Oct. 2016 - Dec. 2018London, United KingdomProduct marketing Copywriting Inbound marketing Email marketing Social media Content marketing Events Lead generation Market research surveys & IDIs Case studies Marketing plans and strategies
Hotcourses GroupOutreach Marketing Manager
Apr. 2016 - Oct. 2016
WhatuniHE Marketing & Outreach Executive (SCA Event Coordinator)
Apr. 2014 - Apr. 2016Putney,-Raising awareness and building on user base of the higher education research and advice website www.whatuni.com -Creating new and maintaining existing contacts with careers advisors and sixth form managers accross the UK -Delivering university research presentations to student audiences, tutors and heads of sixth form at weekly HE and Careers Events -Attending school HE and Careers fairs and events for building brand awareness -Training and managing event ambassadors for events at school across the UK - Writing and setting email newsletters to school contacts and ambassadors - Sourcing posts relevant to teenage audience for social media -Purchasing relevant and well branded marketing merchandise -Supporting organisation of annual Whatuni student choice awards
PearsonMarketing Executive
Sep. 2013 - Apr. 2014Supporting learning solution marketing managers to raise awareness of higher education interactive eBooks and encouraging peer to peer advocacy of their use. -Carrying out lecturer and student interviews -Formulating and writing case studies from interviews -Gathering Marketing Assets (student video filming) -Events planning; working through logistical processes of hosting events (securing venues, organising communication with invites, and speakers, organising catering, developing action plan of tasks towards event) -Developing email campaigns for events -Briefing digital marketing team with campaign copy and schedule -Relevant Blog/Twitter hashtag research -Briefing promotion ideas and research outcome to team -Setting a plan to follow up proactively from ideas with action -Analytical research into use of eBooks to full potential - Product and market research
Profile Books LtdPublishing Intern
Jul. 2013 - Aug. 2013-Writing extensive editorial reports -Carrying out research into blogs and design website for promotional purposes and following up by contacting with requests -In depth publicity research into trends and competition -Writing email copy -Research into new commissioning opportunity -Proof reading book details for accuracy in new books catalogue -Managing switchboard directing all incoming calls to relevant members of the business; particularly publicity requests - Managing replies to unsolicited manuscripts -High level multitasking across all areas of admin; post, organising cost effective methods for mass mailing, daily TBS orders for office and gratis books, liaison with local printers for multiple proof copies of books
Random House GroupMarketing Assistant intern
Feb. 2013 - Mar. 2013London
Hachette Book GroupSales Intern
Sep. 2012 - Dec. 2012London, United Kingdom
Toynbee HallCommunications Intern
Jul. 2011 - Oct. 2011London, United Kingdom
Central & CecilVolunteering Fundraising and Communications Assistant
Nov. 2010 - Jul. 2011London, United Kingdom
Intch is a Professional Networking App for the Future of WorkSee more people like Mia on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
15
Managing Director @ Streamfield Business Support
18
Strategic Marketing Leader @ V-Tech UK
15
PR & Branding Consultant @ Liz Parry PR
204148 people
16
Founder, CEO @ Loop
21
Owner @ GenUp Digital
16
Brand ambassador