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Work Background
AutoThinkFounder
May. 2018Bloomfield Hills, MichiganIn the era of BIG DATA most of us are searching for insights wherever the data stream takes us without stopping to carefully consider what we really need to know.
Commonwealth at McCann WorldGroupSVP, Global Brand Planner
Sep. 2011 - May. 2018Greater Detroit AreaPart of the team that launched Chevrolet’s first global advertising agency. Validated Chevrolet’s “Find New Roads” tagline for international consumer use. Led international and U.S. brand-strategy development for launch of new small SUV, the Chevrolet Trax – producing the most globally consistent nameplate strategy in Chevrolet’s vehicle portfolio. Helped rejuvenate the targeting and positioning for the Chevrolet Equinox, Chevrolet’s number-two selling vehicle in the United States. Led the strategy development that guided Chevrolet’s 50th Anniversary celebration of Camaro. Designed and implemented numerous boot-strap research projects uncovering automotive consumer insights that drove new communication strategies.
Cerveceria Cuauhtemoc Moctezuma (Monterrey, Mexico)Consultant for Creative Strategy Development
Jul. 2005 - Jul. 2008Helped Marketing Department of 10th largest brewery in the world design and implement a more creative advertising strategy development process. More than a dozen different projects. Designed processes to help them uncover more creative consumer and brand insights. Helped them create a comprehensive new approach to how consumers, brands, and media interact. Changed their process and priorities for evaluating advertising ideas. Conducted innovation workshops on advertising strategy, media planning, and new product ideas.
InitiativeConsulting Statistician/Creative Strategy Consulting
Jul. 2004 - Mar. 2008Conducted advanced statistical analyses on 25 different research projects involving more than 12 major clients using original and syndicated consumer and media research. Assisted Worldwide Director, Communication Planning and global planning team in creating Initiative's new communication strategy development process. Designed a set of innovative processes and exercises for uncovering consumer, brand, and media insights within this process. Created document that provided foundation for key elements of the new strategy process in current theories and research in neuroscience, cognitive psychology, and sociology. Actively participated in Latin American regional implementation of the new strategy development process and in subsequent presentations to clients.
McCann WorldgroupConsultant, Global Pulse Coordinator
Mar. 1998 - Jul. 2003Launched and managed an internet-based global consumer insight network helping more than 100 offices in 77 countries turn consumer insights and ideas into advertising strategy on a local, regional, and global scale. Coauthored global reports on creativity, food, and sports.
DMB&BConsultant for Strategy Development
Sep. 1995 - Feb. 1998Provided training sessions in innovative advertising strategy development at regional and local agency level throughout the DMB&B global network. Trained more than 500 people in 20 countries.
allenbukoff.comPresident
Aug. 1995 - Sep. 2011A full-time international consulting practice helping advertising and media agencies and major marketers use creative research and analysis to uncover insights about markets, brands, consumers and media.
D'Arcy Masius Benton & BowlesVP, Group Research Director
May. 1989 - Aug. 1995Divided time between two offices serving as both Associate Director of Strategy Planning, New York, and Creative Catalyst at Large, Bloomfield Hills, Michigan. Started working at DMB&B as Group Research Supervisor. Designed and conducted marketing and consumer research.
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