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Work Background
Validity Inc.VP of Marketing
Oct. 2023 - Apr. 2025• Led a global revenue marketing team consisting of product marketing, demand generation, web development, content, brand management, social media, and paid media disciplines
• Motivate the marketing organization to think outside the box, execute with precision, and focus on data-driven optimization
• Act as liaison with Paid Media agency and manage a $3M annual marketing budget
• Collaborate with cross-functional teams in product management, sales, and customer success to deliver marketing campaigns that align with company goals
• Utilize Tableau, Salesforce, Excel, and native advertising platforms to analyze marketing and sales data on a daily basis
• Drive adoption of marketing attribution tools to provide a clearer picture of marketing impact on revenue
• Define clear performance metrics for the marketing organization
VericastExecutive Director, Demand Generation
Sep. 2018 - Oct. 2023-Led a team of individuals dedicated to driving growth of B2B financial services through marketing strategy, execution and lead generation. -Responsible for defining marketing automation best practices for HubSpot usage with a focus on warming and nurturing new contacts throughout the buyer's journey. -Identify content needs based on target personas and buyer's journey. -Develop standards for outbound email campaigns to facilitate sales prospecting, cross-sell, and up-sell efforts. -Manage budget and campaign strategy for up to $40k in monthly ad spend in non-trade digital advertising with search networks and social media channels. -Direct conversion rate optimization for all campaigns, utilizing analytics tools such as Tableau, Data Studio, and Google Analytics, to improve email performance metrics, digital ads, and landing pages. -Outline a social media marketing strategy to drive engagement and lead marketing coordinator and social media manager to thoroughly execute. Notable Achievements: -Decreased CPL of Google Ads brand campaigns by 27% in three months by optimizing ad copy and assets. -Increased conversion rate of inquiry to MQL by 10% by implementing marketing automation tactics to deliver timely and relevant content to new contacts.
MRMSr. Marketing Automation Manager
Apr. 2017 - Mar. 2018Remote• Led a team of marketing automation specialists to develop robust Eloqua campaigns for a Fortune 500 technology software & hardware client.
• Managed multiple Eloqua projects simultaneously with defined SLAs and rigorous quality assurance processes for global client representatives. Notable Achievement: -Successfully deployed a single canvas Eloqua campaign consisting of over 54 emails, optimized for reporting and conversions.
magicJack for BUSINESS™Sr. Digital Marketing Manager
Jun. 2016 - Feb. 2017Alpharetta, GA-Managed $100k monthly digital marketing budget. -Acted as a liaison between company and advertising agency to develop PPC, remarketing, and display advertising strategies and execution. -Continuously worked to optimize Google, Bing, & Yahoo advertising accounts through analysis of CPL, conversion rates, CPC, and Search Query Reports. -Utilized Tableau for marketing analytics & data visualization. -Worked with freelance graphic designers and internal developers on email marketing templates and landing pages. -Utilized Marketo to execute email marketing and lead nurture campaigns, create landing pages, launch & track marketing campaigns, and manage lead scoring. -Worked with agency on A/B and multivariate testing of landing pages for conversion rate optimization using Optimizely, Convert and HotJar. -Managed monthly and annual digital advertising budgets. -Conducted market research and target audience analysis. -Developed overall Go to Market strategies for new products and features. -Managed marketing coordinator and creative resource. Notable Achievements
- Conducted Google Adwords analysis to remove inefficient bids and poorly targeted keywords which reduced wasted ad spend by over $16,000 within two weeks.
Global PaymentsSr. Marketing Manager, Mobile Commerce Business Unit
Dec. 2013 - Jun. 2016Atlanta, GA-Managed a team of design and development contractors. -Led go to market efforts for new FinTech B2B products/solutions. -Managed start to finish marketing efforts including strategy, execution, and analytics. -Developed and implemented a robust digital marketing strategy to generate inbound leads using PPC, SEO, display, e-mail, and content generation. -Increased brand awareness with social media marketing, print advertising and placement on noted industry sites and publications. -Selected and coordinated tradeshows including exhibit design, budget, on-site management, collateral, and promo items. -Defined functional requirements for web design and development while collaborating with Corporate Marketing for brand identity, websites, marketing collateral, and content. -Managed and allocated an annual budget for all marketing efforts. Fully implemented HubSpot and outlined business requirements for integration with CRM. -Continued to monitor integration for enhancements and utilize HubSpot to create effective landing pages, forms, lead nurturing campaigns, A/B and multivariate testing, lead scoring, and analyzing campaign performance. -Defined reporting needs and conducted detailed analysis of online and offline marketing efforts, sales, and revenue using Google Analytics, Qlik, and Microsoft Access. -Assisted product management to establish pricing, naming, brand positioning, and target market analysis. -Acted as a liaison with marketing teams of mid-sized and Fortune 500 partners to successfully launch go to market campaigns through channel marketing efforts. Notable Achievements:
- Generated 300 new leads in a six month period.
- Reduced Google Ads spend by 19% after a 30 day pilot.
- Decreased the cost per lead by 52% in seven months. - Selected to present a Fortune 500 partner product launch at the National Sales Conference after 8 months of employment.
3rd + Taylor AgencyFounder & CMO
Jul. 2012RemoteAt 3rd & Taylor, I lead marketing strategy for both our key client accounts and the growth of the agency itself. I work at the intersection of strategy, execution, and innovation—helping B2B SaaS companies in FinTech, MedTech, MarTech, AI, Blockchain, and Web3 accelerate revenue and scale sustainably. As Founder & CEO, I drive the vision, growth strategy, and positioning of the agency, overseeing business development, strategic partnerships, and team leadership. I’ve built 3rd & Taylor into a trusted growth partner for venture-backed B2B tech brands looking to align their marketing with business outcomes. In my CMO-level role with clients, I lead cross-functional teams across: Brand strategy & messaging frameworks Product marketing including positioning, competitive intelligence, and go-to-market launches Demand generation via ABM, paid media, SEO, SEM, and outbound Lifecycle marketing focused on lead nurturing, onboarding, and retention I oversee a high-performing team of marketers, creatives, and growth strategists executing full-funnel campaigns across email, social, direct mail, web, and mobile. I also ensure campaign performance is deeply tied to revenue metrics through tools like HubSpot, Salesforce, Domo, and Tableau. Key Wins:
✔️ Doubled client lead conversion rate (18% → 36%) through nurture redesign
✔️ Drove 2x increase in email engagement by pivoting to value-driven content strategy
✔️ Scaled and led marketing teams that delivered measurable growth under budget constraints Clients have included Strayer University, Rosetta Stone, Knowland, N3, Georgia Power, and emerging B2B tech startups.
AT&T Advertising SolutionsNew Media Advertising Consultant
Jun. 2008 - Jul. 2012Greater Los Angeles AreaDeveloped creative marketing strategies to achieve client goals within designated budget. Created proposals using industry data, diagrams, reports, statistics, and other collateral to present via online interaction or face to face with potential and existing clients. Prepared slogans and taglines in addition to website content in order to capture clients’ core audience. Implemented and controlled effective advertising campaigns utilizing traditional media, Search Engine Marketing, online directories, display advertising, mobile platforms, and other user interactive web spaces. Managed progress and results of marketing and advertising efforts using return on investment calculations, traffic reports, and other tracking information. Utilized internal CRM system and Salesforce. Notable Achievements: -Yielded 478% ROI for a Los Angeles produce company. -Selected as one of four individuals in Los Angeles for the YP Deal of the Day pilot.
CM InteractiveMarketing Manager
Jan. 2006 - Jun. 2008Greater Atlanta Area-Managed a team of 17 including sales and marketing specialists.
-Wrote detailed marketing plans to align with clients’ vision of growth and fundraising needs. -Managed display and performance based media campaigns while managing ROI. -Developed and implemented strategic marketing campaigns focused on social media, online advertising, traditional media, public relations, and promotional events. Notable Achievements:
-Hired as Marketing Assistant and promoted to management position in six months. -Reduced company spending by approximately $15,000 in 2007 by collaborating with new vendors to minimize costs on existing services including Marchex & Web Visible.
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