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Work Background
BoxCustomer Reference Program Manager
Sep. 2021 - Jun. 2025Redwood City, California, United StatesBox (NYSE:BOX) is the leading Content Cloud that enables organizations to accelerate business processes, power workplace collaboration, and protect their most valuable information, all while working with a best-of-breed enterprise IT stack. Founded in 2005, Box simplifies work for leading organizations globally, including AstraZeneca, JLL, and Morgan Stanley. Box is headquartered in Redwood City, CA, with offices in the United States, Europe, and Asia.
ZoomContent Developer
Mar. 2021 - Oct. 2021United States
VonageCustomer Reference Marketing Manager
Jul. 2017 - Dec. 2020San Francisco Bay AreaBuilt and expanded the Nexmo/Vonage Customer Reference Program from the ground up. Established and currently maintains customer story pipeline supporting Vonage target personas, industries, and market segments. Supports customer advocacy program, building relationships, and creating ongoing engagement by aligning activities that map to customer interest and priorities. Creates engaging and impactful customer case studies, testimonials, and videos. Coordinates with internal teams to align advocacy outreach and engagement with product and sales projects. Helps heighten the effectiveness of Vonage marketing events, product launches, campaigns, analyst and media activities through support with customer references and stories. Builds internal relationships with global account, customer success and product marketing teams to uncover customer champions and compelling customer stories/case studies. Manages and tracks customer reference status, preferences, activities, and impact. Increases brand visibility by identifying and developing inspiring and creative customer stories/case studies for media exposure.
FacebookContractor: Content Creation - Writing, Editing, Research, Interviews
Mar. 2017 - Aug. 2017Menlo Park, CA
SanDiskCustomer Reference Manager
Mar. 2016 - Apr. 2017San Francisco Bay AreaHired for fulltime contract position as Customer Reference Manager for SanDisk's enterprise business unit. Conducts research, interviews ... writing and producing of written and video case studies, solution briefs and other marketing content.
Magnation Water TechnologiesPR, Customer Reference and Content Manager
Apr. 2015 - Mar. 2016Oakland, CAApril 2015 – PRESENT PR, Customer Reference and Content Manager, Magnation Water Technologies, Inc. Managing and executing senior-level PR and communications responsibilities for Oakland-based AgTech company offering eco-friendly solutions. • Development of media outreach protocol for company. • Development, writing and editing of public relations and corporate communications materials including press releases, case studies, blog content and social media content. • Development and implementation of social media strategies (created content for postings on Twitter, Facebook, Google+, LinkedIn, YouTube, etc.). • Press liaison and media relations; Proactive promotion of Magnation products and messages to media and analysts. • Manage customer reference database, customer relationships, customer information and reference materials for public relations and sales purposes. • Responsible for researching, interviews, writing and editing customer reference materials at company.
Extreme NetworksTechnology Solutions Marketing Manager/Senior Writer
Aug. 2014 - Mar. 2015San Francisco Bay AreaFocus is primarily on a variety of writing and editing projects -- creating and managing content for customer and channel communications, internal and external websites, learning tutorials, written and video case studies and customer profiles. Managing customer reference program.
VidyoPublic Relations Director
Dec. 2007 - Jun. 2014San Francisco Bay AreaVidyo, Inc., headquartered in Hackensack, NJ, is a pioneer in a new era of video conferencing products that deliver HD quality over the Internet. Underlying all VidyoConferencing solutions is the first new video conferencing architecture in decades, built on a VidyoRouter. This, combined with VidyoTechnology which leverages Vidyo’s unique intellectual property built upon the new H.264 Scalable Video Coding (SVC) standard, results in the industry’s best resilience and lowest latency to be accomplished over converged IP networks. Vidyo’s technology for OEMs and end-to-end product solutions for organizations are able to support point-to-point and multi-point connections that include a variety of different platforms ranging from Mac & Windows desktops to dedicated room solutions.
FiretideIndependent Contractor - Marketing Communications
Sep. 2007 - Dec. 2007Developed and wrote a variety of public relations and marketing communications documents.
Adomo, Inc.Independent Contractor - Marketing Communications
May. 2007 - Nov. 2007Developed and wrote on a variety of public relations and marketing communications documents including white papers, product positioning papers and data sheets.
McGrath/Power PRIndependent Contractor - Public Relations
Aug. 2006 - Feb. 2007Served as Senior Account Manager and assumed PR and AR responsibilities of a variety of senior-level roles. Focued on the following McGrath/Power clients: Tablus, ActivIdentity, EasyReach. ActivIdentity - provider of identity assurance solutions for the enterprise, government, healthcare, and financial services markets worldwide. Tablus - provider of content protection solutions for detecting and preventing the disclosure of confidential and privacy-related information both across network boundaries and on the desktop. EasyReach – A mobile services provider, offering consumer products that simplify the personal and business activities of mobile and smartphone users.
Proxim WirelessPublic Relations Manager
Jan. 2006 - Jul. 2006Managed worldwide public relations and analyst relations for equipment provider of scalable broadband wireless networking systems for enterprises, governments, and service providers. From Wi-Fi to wireless Gigabit Ethernet – Proxim’s WLAN, mesh, point-to-multipoint, and point-to-point products are sold through an extensive global channel network. • Developed and implemented strategic and tactical public relations/analyst relations programs for Proxim Wireless, worldwide. • Managed press and analyst tours. • Managed speaking program for executives • Managed case study program • Wrote and supervised creation of media communications materials including product announcements, corporate press releases, media alerts, case studies, customer win stories, and white papers. • Scheduled interviews between company executives and key analysts and editors from trade, online and business media outlets.
McGrath/Power Public RelationsPublic Relations Contractor
Jan. 2006 - Dec. 2006
SlidePublic Relations Contractor
Jun. 2005 - Jan. 2006Slide Inc. (6/2005 1/2006) PR Contractor responsible for press and analyst relations and helping with marketing communications positioning and messaging for launch of new company founded by Max Levchin, PalPal CTO and co-founder.
Adomo Inc.Marketing Communications Director
Nov. 2004 - Jun. 2005Adomo Inc. (11/2004 6/2005) Acting Director of Marketing Communications, responsible for developing and executing marketing communications/public relations plans of messaging start-up company. Responsible for all aspects of press and analyst relations, website management, sales and product collateral, direct marketing and lead generation, seminars, tradeshows and events.
IronPort systemsPR Consultant/Contractor
Jan. 2002 - Dec. 2004Directed company and product launches; press release and newsletter writing;Managed media relations and PR coverage at trade shows. Managed all public/media relations for IronPort-sponsored 2004 Email Technology Conference.
Caw NetworksPR Director
Jan. 1999 - Dec. 2001Established public relations and analyst relations at networking/website-testing start-up. Directed all public/media relations surrounding company launch. Directed PR and analyst relations for new product launches. Company ultimately acquired by Spirent Communications.
Cisco Systems Inc.Public Relations Manager
Jan. 1999 - Dec. 2001
Benita Kenn - Independent PR/Marketing Communications ConsultantConsultant
Jan. 1998 - Feb. 2008For the better part of 10 years (1998 until 2008) I worked for a variety of high-tech companies as a PR-Marketing Communications consultant/contractor.
MacromediaPR Manager
Oct. 1997 - Dec. 1998Hired as PR Segment Manager for the Interactive Learning Division ofindustry-leading multimedia software company. Transitioned to IMAT(Internet Multimedia Authoring Tools) division of company to managepublic relations for Macromedia Director and Macromedia Shockwaveproduct lines. · Developed and supervised all public relations activities regarding AICC standardization in the enterprise learning industry. · Coordinated press and analyst briefings, speaking engagements, tradeshow panels, and press conferences. · Supervised preparation of and/or write media communications materialsincluding news releases, media alerts, user stories, and white papers. · Scheduled interviews between company executives and key analysts andeditors from computer, business, online and consumer media. · Managed supporting activities of external public relations agency. · Coordinated strategies with other divisions of Macromedia PublicRelations (Graphics, IMAT and Enterprise Learning).
Electric CommunitiesMarketing Communications Director
Jan. 1996 - Dec. 1997
ApplePR Manager
Jan. 1995 - Dec. 1996
Apple ComputerSr. PR Manager
Jan. 1995 - Dec. 1996
Creative LabsPR Manager
Jan. 1992 - Dec. 1995
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