Golfsmith InternationalProject Manager
Feb. 2014 - Dec. 2015Austin, Texas Area• Led end-to-end project management for CRM, Supply Chain Management, and Dynamic Personalized Ecommerce systems, overseeing projects ranging from $300K to $2M and collaborating with cross-functional teams.
• Spearheaded a multi-million-dollar CRM implementation, coordinating IT resources, marketing partners, and a 3rd-party vendor (Experian), resulting in a quantifiable improvement in CRM metrics, e.g., lead conversion rate.
• Directed a successful RFP process for a multi-year Omni-Channel project, managing platform selection across vendors including IBM, Hybris, Oracle ATG, and Demandware, leading to [quantifiable cost savings or efficiency gains].
• Developed and launched a dynamic golf ball personalization application using advanced Adobe technologies, from concept to production, contributing to a quantifiable increase in sales or customer engagement.
• Managed project lifecycles, including capital proposals, requirements gathering, technical documentation, budget management, and daily scrum meetings, ensuring on-time and within-budget delivery.