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Work Background
WrikeSenior Director Demand Generation
Mar. 2025San Francisco Bay Area
LogicMonitorSenior Director Growth Marketing
Oct. 2023 - Apr. 2025San Francisco, California, United StatesAs the leader of the growth marketing team, I manage the paid digital budget and strategy. My team focuses on pipeline generation and acceleration in AMER, EMEA, and APAC and soon scaling into LATAM that pipeline generation for the following channels that map into an integrated campaign strategy: - SEM / Paid Social channels to drive lead generation that converts throughout the funnel
- SEO / WebOps that entails website optimizations, content creation and re-writes, keyword ranking
- MarTech stack procurement, development, optimization, adoption, and ROI to pipeline
- ABM Integrated Campaigns strategy focused on net new pipeline generation, existing pipeline acceleration, and renewals globally.
- Cross-functional collaboration with supporting company wide initiatives across all digital channels
- Lockstep orchestration with the MDR organization for feedback loops, sales enablement, and lead quality assessment,
- Management of agency, contractor, and translation support across all regions
ServiceChannelSenior Director of Demand Generation
Mar. 2021 - Oct. 2023Pleasanton, California, United StatesFull Funnel Campaign Creation
Data & Analytics Driven ABM and Vertical Marketing Optimizing MarTech Stack Webinars | Events Sales Enablement Gated Content | eBooks Outbound Email Nurture Paid Media | Organic Social
WeWorkDirector of Global Demand Generation
Sep. 2018 - Mar. 2021San Francisco Bay AreaThe demand gen team leads the development of the B2B Growth Marketing functions at WeWork. These demand gen programs for growth includes strategic account-based marketing segmentation, pipeline accountability and analytics, marketing campaign operations, 360 degree omni-channel marketing across paid, owned and earned channels fully integrated with sales, go-to-market campaigns, hyper-targeted sales events, performance measurement, and sales enablement.
CiscoDirector of Demand Generation
May. 2017 - Sep. 2018San Francisco Bay AreaI create lead generation programs for inbound, outbound, nurture campaigns via digital marketing, advertising, and email for our integrated programs. I am responsible for marketing analytics to measure performance and ROI establishing clear and relevant cross-department marketing goals and metrics that drive corporate sales and profitability goals, while optimizing return on lead-gen program investment.
SalesforceSr. Manager Demand Generation Dreamforce / Global World Tour
Apr. 2013 - May. 2017San Francisco Bay AreaI am responsible for demand generation for attendee registration for all Salesforce core events which includes Dreamforce (the largest cloud computing event in the world), the Salesforce World Tour events, Salesforce Essentials tour, Connections, Trailblazer DX, and vertical and line of business events. I build in-depth demand gen campaigns segmented by line of business and industries, to ensure that we hit all registration and pipeline goals for each event. I also ensure that my campaigns are sending the right messaging to the right customers via our field marketing team, and mass emails, to get attendees engaged and registered for our face-to-face events.
UBM TechSenior Marketing Manager
Oct. 2005 - Mar. 2013San Francisco Bay AreaI have worked with UBM for 7 years in the electronic events division. I have worked large, small, international and custom events. I have been through a 25 year old event rebrand, launched brand new events and spearheaded various special projects that advance and enhance the overall experience of live events year round. Events Include: Technology & Learning (CMP)
RFID World (CMP)
ESC UK
ESC India
ESC France
ESC Boston
ESC Silicon Valley
ESC Chicago
DesignCon
ARM TechCon
DESIGN West
Virtual Conferences
Webinars
Roundtables
On Demand Environments
Men's Health magazine UKSenior Marketing Manager
Oct. 2004 - Oct. 2005advertising, marketing, sales support, RFPs, events
Entertainment WeeklySales and Marketing Manager
Feb. 2000 - Sep. 2004sales and marketing support, special events
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