With twenty-plus years of integrated marketing communications leadership at the world's most respected tech companies, Zscaler, Salesforce, Zendesk, I hold an uncommon edge: the ability to translate complex technology into human stories that generate headlines, build trust, and accelerate growth.
Today I run NataliaW · C/O, a communications consultancy advising global tech startups, founder-led businesses, and cultural organizations on brand strategy, PR, integrated marketing, AI, and executive storytelling.
I operate transatlantically, traversing between Warsaw, Paris, New York, and San Francisco, giving clients a rare communications advantage across Europe and the US.
@ Zscaler, I led global PR and integrated communications as the company grew from its lowest revenue in 2020 to surpassing $2.5B. I was in charge of Zscaler's holistic worldwide media strategy, executive profiling, and brand narrative across the world's most influential outlets.
@ Salesforce, I pioneered the communications function for employee marketing, building the playbook now used for internal communications and employee engagement.
@ Zendesk, I led global product launch communications, rolling out the Zendesk platform and orchestrating media tours around the globe.
My work has appeared in The Washington Post, CNBC, Yahoo! Finance, Forbes, TechCrunch, and The Wall Street Journal.
Today, my portfolio spans the full spectrum of communications from cybersecurity and SaaS to non-profit work, art, fashion, and startups.
Multi-lingual, dual citizen. I hold a Master's degree in Journalism and a B.S. in Advertising from the University of Illinois.
Head of Communications · VP/Director of Marketing Communications · Communications Consultant · Fractional CMO/CCO | New York, Brooklyn, Warsaw, Paris, London, remote.
📍 Warsaw, Poland · San Francisco, California · New York, NY · Paris, France
https://nataliaimc.lovable.app/
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