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Work Background
Lands' EndDigital Marketing Analyst
Nov. 2023- Builds, launches and optimizes paid media campaigns for the Marketplace Channel at Lands' End
- Manages and maintains Retail Media paid search campaigns via bidding platforms to meet goals - Analyzes and assess performance of campaigns and translates quantitative & qualitative data into recommendations for revising the campaign strategy
- Works cross-functionally with merchandising and finance on campaign product and budgets
- Partners with creative and copy teams on content optimizations for copy, keywords, and additional content opportunities
FlexcarMarketing Specialist
Dec. 2022 - Aug. 2023Boston, Massachusetts, United States- Assisted in weekly and monthly reporting needs: pulling spend, order metrics, site visitors, insights
- Collaborated with agency partners (Gradient, Village, J37) on deliverables, creative trafficking, reporting, and project needs across paid social, paid search, OOH, TV, video, CTV, audio
- Managed community interactions: responded to customer queries, flagged negative experiences - Worked weekly on TikTok Creative Exchange projects with Influencers
- Owned project management on Monday.com, ensuring creative deadlines were met, and conducted weekly progress meetings
- Monitored organic social channels in order to strategize and develop content with creative team focusing on social trends and organic posts
- Evaluated new partner opportunities across markets (NHL, Celtics) - Provided creative timelines to partners for content approvals
FlexcarEmployer Brand & Talent Acquisition Specialist
Dec. 2021 - Aug. 2023Boston, Massachusetts, United States- Established and managed the company's careers Instagram and LinkedIn pages, while also leading efforts in employer branding, company events, and social media presence across platforms like TikTok, Instagram, and LinkedIn.
- Enhanced employer branding efforts by organizing and participating in promotional events, posting on the company's LinkedIn page, creating materials for candidate and employee distribution, and overseeing the design and management of swag inventory.
- Managed partnerships with vendors such as Builtin Boston, LinkedIn, VentureFizz and Indeed.
- Provided support for ad-hoc projects as required, including tasks like analyzing data.
- Conducted full-cycle recruitment for field, corporate, and tech roles, utilizing LinkedIn Recruiter for sourcing and sorting through inbound applications.
- Played a pivotal role in setting up the applicant tracking system, Greenhouse.
ZipcarHR/TA Coordinator
May. 2021 - Feb. 2022Boston, Massachusetts, United States- Oversaw the complete candidate lifecycle: coordinated all candidate interviews and site visits with stakeholders - Processed background checks & I-9 verifications, sent out offer letters, onboarded new hires to company systems, policies and culture integration. - Developed and distributed HR/TA content, composing and sending company-wide communications, coordinating new employee orientations, and maintaining the internal knowledge management platform with current policies and procedures.
- Led weekly hiring manager meetings categorized by region
LTB InsuranceOffice Manager
Mar. 2020 - May. 2021Burlington, Massachusetts, United States- Responsible for developing and implementing office policies by setting up procedures and standards to guide the operation of the office - Offered information for adapting policies to client needs, updating records, and assisting with insurance claims
Brandy MelvilleStore Manager
Sep. 2019 - Mar. 2020Boston, Massachusetts, United States- Led a team of 30 associates; accountable for training the team to enhance product knowledge and customer service expertise
- Identified, tracked, and analyzed trends in social metrics in order to give relevant feedback and recommendations based on customer interaction and engagement with social content
- Boosted performance of all marketing campaigns, consistently increasing annual revenue and exceeding profit goals
Automatic Data ProcessingApprentice
Feb. 2019 - Apr. 2019Albany, New York Area- Developed and presented spreadsheets and charts for management. Provided clients with support regarding products or policies that may affect their business.
IMPRESS NAILSBrand Ambassador
Oct. 2018 - Dec. 2018Albany, New York Area- Successfully launched products in an experiential marketing environment while creating social media content to further enhance brand awareness
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