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Work Background
PivotalDirector, Community Marketing
Feb. 2024Pivotal is bringing personal flight into reality with an electric, vertical takeoff and landing (eVTOL) aircraft called Helix—available for pre-order, no pilot’s license required.
I was hired as the first senior marketing leader to build community marketing from zero: no playbook, no precedent.
What followed was a fast, ground-up build of a GTM engine that turned early interest into a reliable source of engagement, feedback, and pipeline.
Key outcomes:
• Designed and executed high-impact, in-market activations—from single-aircraft demo flights to regional tours—placing the product in front of real users, not just industry insiders.
• Built cross-functional alignment between Sales, Flight Ops, and Marketing to ensure every engagement drove measurable results, not just brand moments.
• Developed a repeatable event-to-funnel system that generated high-quality leads and content, while cutting cost-per-lead vs. traditional air shows.
• Turned passive curiosity into active belief by delivering experiences that made the product—and the promise—real.
LG NOVALG Nova webOS Hackathon Lead
Sep. 2023 - Nov. 2023San Francisco Bay AreaRecruited by LG Nova for this role, I orchestrated and executed the inaugural webOS Smart TV Hackathon at LG's flagship Innovation Festival. The webOS Hackathon received high acclaim from LG leadership and from the developer community. LG North America's CEO stated the program "exceeded expectations". - Produced the first-ever LG webOS TV hackathon for global developer teams to compete for business opportunities with LG and judged by LG executives including LG North America's CEO. - Curated 16 high-potential teams to build cutting-edge prototypes leveraging webOS and LG technologies in areas like accessibility, digital health, and hands-free control - Managed end-to-end execution as liaison between hackathon participants and LG cross-functional teams including Marketing, Ecosystem, and Engineering; coordinated webOS expert webinars, check-ins, and onsite visits to LG HQ to facilitate teams' technical progress - Coached teams to deliver winning presentations and demos for the executive judging session at the LG Innovation Festival in San Francisco, CA - Rapidly attracted global talent by evangelizing the hackathon opportunity across networks, sparking excitement and affinity for the webOS platform - Pioneered a best-in-class collaborative innovation model for LG which can now scale to drive continued co-creation between external talent and LG’s human-centric technologies
1521 VenturesLimited Partner
Dec. 2021
Higher TideConsultant & Chief Community & Communications Officer
Aug. 2018 - Feb. 2024San Francisco Bay AreaPassionately providing unified community, communication, and connection strategies centered in kindness, to create meaningful, people-centric impacts worldwide. Leveraging AI tools focused on strengthening relationships, delivering a variety of game-changing marketing and communication solutions. Expertise in Community Strategy, Go-To-Market Planning, Operations, Branding, Messaging, Content Strategy, Strategic Communications, Customer Engagement, and Advocacy Flywheels: * Orchestrated a breakthrough hackathon for LG that united developers to build innovative solutions on the webOS platform. Managed end-to-end planning, marketing, developer communications and facilitated hands-on collaboration between startups and LG engineering teams. 16 selective teams created functional prototypes that demonstrated the platform's capabilities in front of LG's CEO as a key element of LG's flagship Innovation Festival in San Francisco. * Pioneered "It's In The Air", bridging sectors through a unique hiking club, fostering connections and conversations. * Spearheaded "Smart Hikes", a unique AI-enhanced matching agent for high-signal 1:1 connections. * Created a novel online culinary community and leveraged data and engagement analytics to help scale 10x faster. * Provided strategic consulting for the Economic Development Authority of Western Nevada, that directly increased relocation field visits by 200%. * Collaborated with Evensi to design programming, boosting event organizer engagement by 10x. * Led strategic communications & outreach for CrowdDoing and the Wildfire Resilience Scorecard, supporting global sustainability goals through interdisciplinary collaboration and micro-leadership. * Facilitated crucial business relationships for 11biomics, aiding in financing and business development for this bio-science firm. * For Banpu, connected this prominent energy firm with influential Silicon Valley thought leaders, expanding their network and influence.
RocketSpaceDirector, Ecosystem + Programming, Head of Corporate Membership
Mar. 2017 - Mar. 2018San Francisco Bay AreaIn my role as Director, Ecosystem & Programming, and Head of Corporate Membership at RocketSpace, I spearheaded a thriving global tech ecosystem. My leadership fortified an exclusive network of corporate innovation executives while managing the P&L. Members were privy to an array of benefits. These included interaction with startups and founders, proprietary Disruption Reports on AI, AR, VR, IoT, and Blockchain, and access to high-profile global executive summits. On top of these, members could tap into our exclusive online community. I took the reins as the executive producer for RocketSpace's Corporate Innovation Summits in San Francisco and London, delivering top-tier experiences under budget. Our clientele included powerhouses like AT&T Foundry, IBM, KPMG, Royal Bank of Canada, Unilever, and Volkswagen, among others. NPS: 80
National Presidential CaucusPlanning Council and Communications Director
Jun. 2007 - Nov. 2008Communications strategy and execution for the National Presidential Caucus. The National Presidential Caucus (NPC) helped provide communications and relationship bridges to enable ongoing consultation among reform leaders from the two major political parties and others that has increased alignment and cooperation around the common primary calendar. The NPC also represents involvement across the entire spectrum of actors from state secretaries of state to state parties and state legislators to maximize inputs for deliberations to improve the essential if chaotic primary election process to choose the two or three “finalists” to become president. http://www.nationalcaucus.org
SF New TechFounder & CEO, Chief Strategist, Community-Driven Evangelist, Ring Leader
Mar. 2006 - May. 2020San Francisco, CAAs the Founder, CEO, and Chief Strategist of SF New Tech, I led the growth of San Francisco's first tech meetup community, taking it from inception to a peak of 50,000 members, showcasing over 855 companies across nearly 300 events. Recognized as the heart and pulse of the SF tech scene, SF New Tech received accolades from U.S. CTO Megan Smith, under President Obama, for keeping the nation at the forefront of innovation. We had the honor of representing the tech community at the first-ever tech meetup at The White House. I successfully facilitated integrations between top brands such as Evernote, Waze, 23andMe, Flipboard, Twilio, Splunk, SpotHero, and numerous other firms within the tech ecosystem, including 500 Startups, Alcatel-Lucent, AT&T, Cisco, eBay, Fast Company, GREE, IBM, LinkedIn, Magisto, Microsoft, Motorola, PayPal, Prezi, Rabobank, Rackspace, Sonic, The New York Times, Thumbtack, Trinet, Twilio, and Zendesk. Our accomplishments at SF New Tech have been recognized by publications such as The Wall Street Journal, Forbes, ABC News, SF Weekly among others. Notable projects include: * Founding and managing FoodBytes, a global event series spotlighting breakthroughs in food and agriculture innovation, acquired by Rabobank * Co-producing the inaugural RightsCon, advocating for an open and secure internet with AccessNow * Producing "6 About to Break", an innovation showcase in collaboration with MacWorld * Launching the New Tech Tour, a tech circuit to Salt Lake City, San Diego, and Las Vegas to spotlight local startups, in partnership with Microsoft * Creating the New Tech Crawl, an annual event allowing hundreds of tech enthusiasts to visit SF offices of leading tech companies including GoPro, LinkedIn, Zendesk, Imgur, among others * Organizing The Ripple Effect, a symposium on Bitcoin and crypto with Merriman Capital As a community-driven evangelist, I've dedicated my career to fostering innovation and collaboration within the tech industry.
MeetupVice President, Public Affairs
Mar. 2002 - Nov. 2006As a founding father, spokesperson and chief evangelist, I managed all corporate communications via marketing and public and media relations strategies that revolutionized how people find and start local community groups. In my role, I secured coverage with top-tier national media, played a pivotal role in taking the firm from the pre-launch/R&D to 2.7 million registered members and over 4,000 “Meetups” per week. I wrote and developed all marketing communications documents, press releases, and media materials and served as communications liaison with company investors and partners. I planned and managed events, conducted speaking engagements, secured placement in book publications, and spearheaded and managed marketing and content sharing relationships with major and minor publishers.
MylermediaChief Propagandist
Jan. 2000 - Mar. 2002Head of Mylermedia, a marketing, public relations, and corporate affairs consulting company that primarily served technology companies in need of expert strategies and executions. Mylermedia also produced technology events in the Bay Area and beyond.
i-trafficDirector of Marketing
Dec. 1995 - Dec. 1999New York, New YorkWe basically invented the online advertising industry. I helped to initiate the first 'keyword' buys on search engines, created online publicity strategies for Hollywood studios, major telcos, top sport and entertainment brands to generate 'unpaid' exposure online, a brand new concept. I exited upon acquisition and moved to California.
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