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Work Background
RyanSr. Director of Marketing
Jul. 2024Denver, Colorado, United States
EdgeVP of Marketing
Aug. 2023 - Jul. 2024Denver, Colorado, United StatesDirect and oversee a 15+ Marketing team including B2B, B2C, Brand and Design teams. I design, implement, and monitor effective marketing strategies that align with our business goals on a global scale. I have confirmed expertise in demand generation, marketing communications, partnerships, brand management, community growth, and events at establishing and extending market leadership that delivers multi-million dollar sales pipeline. I also contribute significantly into shaping the company’s long-term growth and product lines. I manage a 7 figure marketing budget across 12 channels, and am also skilled at hiring, mentoring, and retaining top talent and managing high performing teams. - Develop and implement a cohesive marketing plan to increase product and brand awareness
- Collaborate with cross functional teams (sales and product) to develop materials and sales support
- Deliver new features and products to market, drive company goals and revenue
- Monitor all marketing campaigns and pivot quickly when necessary
- Prioritize top products and allocate resources accordingly
- Prepare regular reports and presentations on marketing metrics for the CEO
- Conduct market analysis to identify challenges and opportunities for growth
- Forecast hiring needs for the Marketing department
- Design and manage the Marketing department’s budget
- Build relationships with media and stakeholders through creative PR strategies
- Participate in the quarterly and annual planning of the company’s objectives
- Track competitors’ activities
Circus StreetHead of Marketing
Apr. 2019 - Jul. 2023London, United Kingdom• Developed overall marketing strategy including marketing plans for 4 global regions, managing a 7-figure/pa budget across 10+ marketing channels and implemented across 5 departments
• Analyze marketing & sales data and metrics to measure the success of marketing initiatives and provide insights to inform future strategy
• Delivered $7 million in NB pipeline through SQLs, 120% increase YoY
• Created global marketing plan including website, events, email, social, webinars, videos, PR, blogs, PPC, SEO, and podcasts each tracked on ROI
• Developed corporate partnerships and worked with industry thought leaders to expand PR coverage from agency
• Continually evaluated marketplace trends and oversaw the gathering of competitive intelligence within markets and across service lines.
• Managed a 7-member marketing team comprised of marketers in events, demand generation, campaign, product, website, and graphic designers
AVADOUK Head of B2B Marketing
Sep. 2018 - Mar. 2019London, United Kingdom• Created brand strategy including managing PR, thought leadership content creation, brand guidelines for partnerships
• Created internal & external company communications strategy including newsletters, social media, PR, and thought leadership content • Created 30+ pieces of collateral including case studies, wrote outbound email sequences and RFPs
• Increased ROI on 90% of marketing channels, and decreased spending by 25% in 1st year
• Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
• Created marketing partnerships with 5 external B2B partners
AVADOUS Sr. Marketing Manager
Sep. 2017 - Sep. 2018London, United Kingdom• Help shape the AVADO US Digital proposition – our story, the positioning of our solutions, alongside relevant stakeholders
• Build and execute the marketing strategy for the AVADO US Digital business, working closely with the relevant stakeholders
• Position AVADO US as a thought leader in the digital transformation space with appropriate content and a clear distribution strategy in key markets (events, PR, speaking opps, social etc)
• Support sales teams with best-in-class sales collateral (strong product, customer, and student stories); be a constantly customer-centric thinker and researcher
• Plan and execute campaigns in key markets to generate leads for our telesales and corporate sales teams, constantly optimizing performance (media, creative, website performance, customer journey optimization, lead nurturing, etc)
• Track marketing against our revenue plan, ensuring regular and accurate reporting, and take proactive and corrective action as necessary; flag problems before they become problems
• Improve upon our core methodology for building a corporate sales and marketing pipeline and work closely with the sales team to apply it
• Own and manage the marketing budgets for all AVADO Digital marketing activity
EAG Advertising & MarketingAccount Coordinator
Jan. 2016 - Aug. 2017Kansas City, Missouri Area• Managed the development and execution of content marketing campaigns for 6 client companies
• Managed the execution of projects and budgets from concept to delivery
• Worked with senior management to define positioning, messaging, creative, media, go-to market launch in direct and digital campaigns.
• Managed communication and set client timelines and expectations
• Strategised, create, execute, and refine lead generation plans and targets
• Interpreted data to determine campaign efficiency through the development of benchmarks and KPI
• Communicated marketing plans, campaign results, and project recommendations to the management team
• Contributed innovative strategies in an effort to exceed clients’ revenue and expectations
• Communicated marketing plans, campaign results, and project recommendations to the management team
• Contributed innovative strategies in an effort to exceed clients’ revenue and expectations
MISS RODEO AMERICA, INC.National Strategic Account Manager-FTC
Dec. 2014 - Dec. 2015Colorado Springs, Colorado Area• Managed large company accounts for the company and built relationships with key personnel
• Identifed and approached new potential strategic customers
• Achieved assigned strategic account objectives
• Held regular monthly meetings with internal stakeholders about key accounts • Suggested solutions and innovative ideas to meet client needs
• Arranged meetings with all relevant decision makers within the customer
• Coordinated higher management's market visits and key account calls
• Held business reviews to assess opportunities for sales
Bella Rose BoutiqueGraphic Design/Social Media Freelancer
May. 2014 - Oct. 2014Oklahoma City, Oklahoma Area• Created and implemented company’s Social Media marketing
• Managed and created content strategy, developed brand awareness, generated inbound traffic and cultivate leads and sales
• Created relevant content, blogging, community participation and leadership
• Designed, created, implemented and managed: three social media marketing strategies, two websites for small businesses, promotions and social ad campaigns, in-store events and promotional materials, social media management programs
Oklahoma Rodeo Pageants CouncilAccount Manager-FTC
Jan. 2014 - Dec. 2015Oklahoma City, Oklahoma Area• Directed business processes from conceptualisation through end-user delivery.
• Led account management, strategy, targeting and campaign development for five large companies, grossing more than 1 million in sales.
• Cultivated and managed relationships with key clients, vendors and community partners.
• Managed project deadlines and monitored milestones through completion stage.
• Effectively led a seasoned team of account coordinators from various departments.
FirehouseSocial Media Associate-Internship
Jun. 2013 - Jul. 2013Dallas Texas• Creative Advertising Agency, Social Media Intern • Assist Social Media Manager and Account Directors in researching and
creating social media content for clients • Manage client social media profiles through social media programs
• Develop strategies and tactics that incorporate creative strategies and account planning into social media campaigns
• Research potential clients and potential strategy objectives.
Oklahoma City ThunderEvent Management Manager
May. 2013 - Dec. 2014Oklahoma City, Oklahoma• Development, production and delivery of projects from proposal right up to delivery on game night
• Delivered events on time, within budget, that met and exceeded expectations
• Setting, communicating and maintaining timelines and priorities on every project
• Managed supplier relationships
• Provided leadership, motivation, direction and support to a team of 20 I managed
• Travelled to on site inspections and project managing events
• Being responsible for all project budgets from start to finish.
Oklahoma City ThunderEvent Management Executive
Oct. 2012 - May. 2013Oklahoma City, Oklahoma Area• Execute game night duties and events on concourse • Diligently maintain high standard customer service to
fans and VIPs
• Energetically manage interactive stations on
concourse
• Faciliate prompt and successful set up and
execution of Thunder Alley and specialty events
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