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Work Background
Telomere ConsultingMarketing Manager
Jan. 2025 - May. 2025Toronto, Ontario, CanadaProvided comprehensive digital marketing services and strategy for a diverse roster of boutique fitness studios and Telomere. Created comprehensive content calendars, managed and implemented email marketing automation, and design and copywrite landing pages, Meta ads, email newsletters, social posts, blog articles, print materials, and website pages. Worked extensively in fitness-oriented CRMs including Momence, MarianaTek and Walla. Checked KPIs and analytics monthly for all channels to refine and revise strategy and messaging. Reviewed and edited others' work for accuracy as well as brand alignment. Maintained open channels of communication with clients and colleagues through email, Slack and Asana.
Brand TheoryGrowth Marketer
Feb. 2023 - Jan. 2025San Francisco Bay AreaGrowth marketer and content creator for Brand Theory & its B2B clients. Perform keyword research, write SEO-driven blog posts, generate social media content, and write case studies and email marketing campaigns. Build and schedule content in HubSpot and Planable. Utilize Slack, Jasper AI, Click-Up, Photoshop, CapCut and Google Docs daily.
Center for Honeybee ResearchSocial Media Marketing Manager
Nov. 2022 - Jun. 2025Create Social Media Marketing strategy for local non-profit. Develop and plan content and schedule posts on behalf of the organization on Facebook, LinkedIn and Instagram. Design, write and send monthly email newsletter. Create infographics, attend events and take and edit photographs for social media use.
DwellingsDesign Associate & Social Media Manager
Sep. 2014 - Mar. 2023Asheville Area, North CarolinaSales associate and in-home design consultant providing exceptional customer service and informed product and fabric knowledge to customers. In addition to all the basic retail sales duties, I assist clients in selecting furniture, rugs, accessories, and art in line with their home's aesthetic and scaled appropriately to their living spaces. I also act as an in-home design consultant, doing site visits to take measurements, photographs and see existing furnishings and architectural elements in person so that I can provide to-scale drawings, layout options, and furniture options that fit the client's home, style, budget, and lifestyle. Additionally, I manage the social media outlets for the store taking both the photographs and writing the posts/newsletters as needed.
The JunctionOwner, Social Media Manager & Publicist
May. 2011 - Oct. 2017Asheville, North Carolina AreaCo-founder and co-owner of the Junction, the first full-service restaurant in Asheville's River Arts District. I managed the marketing, advertising, social media, website and PR for the restaurant. I also coordinated our monthly art exhibits, scheduled and promotes special events like beer/wine dinners and fundraisers as well as filling in as FOH manager once/week.
The Spa at Biltmore VillageLicensed Massage Therapist
Jan. 2007 - Jan. 2009Asheville, North Carolina Area
Innova Homes, LLCProgram Administrator
Jan. 2005 - Jan. 2007Asheville, North Carolina AreaAssisted owner in all aspects of running his green building company. Specific tasks included: general office management, scheduling client meetings, site visits, researching real estate opportunities, assisting clients in finish selections and maintaining on-going communication with them throughout the construction process, managing and documenting Healthy Built Home compliance and light bookkeeping.
Healing Lifestyles & SpasMindfulness Editor
Jan. 2001 - Jan. 2011Freelance copywriter and editor for Healing Lifestyles & Spas and various other publications. Pitched, researched and wrote articles meeting deadline and word count criteria. Revised and rewrote pieces as required. Reviewed spas and wellness retreats, interviewed experts and researched myriad topics related to alternative medicine, yoga, nutrition, mindfulness and other wellness practices. (See "Publications" below for samples of published work).
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